Fri.Oct 21, 2016


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An SEO’s Guide to Bottom-of-Funnel Keywords


If I had a penny for every time a client asked our agency to focus only on the most searched, highest volume keywords in their industry I’d be a very rich woman by now. It’s a common myth that the most searched terms, those with the largest volume, are the best ones to rank for. Keyword research is an important part of search engine optimization (SEO). Marketing Funnels and Keyword Research. Buy +.

Content Costumes: How to Pick a Theme for Your Content (Plus Examples)

B2B Marketing Insider

One of the most enjoyable parts of Halloween is getting to dress up. Right? Sure – the candy is great. The old scary movies on TV are a kick. But donning a costume is a special kind of fun. You get to show the world a little something about you that they might not know […]. Content Marketing

9 Genius Examples of Empathetic Content Marketing in Action


Successful content marketing is about creating a connection between your audience and your brand. This doesn’t mean just throwing content at them. It means creating content that they truly value -- content that serves their needs and addresses their biggest pain points. And this type of content is much easier to create when it's informed and driven by empathy. Not sure what that looks like?

Manufacturers, It’s Time to Take Back Control in the Buying Cycle

Modern B2B Marketing

Author: Peter Bell The swift digitization of the manufacturing sector continues—it’s no longer just focused on technologies that improve production and system efficiencies. Now, cloud computing is driving the creation of a network of connected machines that act as an intelligent network that can predict failures and trigger maintenance processes autonomously. The result? Take Back the Reins.


Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

Listen Up Marketers: We Need Our Own Operating System


Marketing is not the same function it was ten years ago—when B2B marketers were considered “sales support.” Today, we hold our place as an equal partner among various corporate functions, including equal accountability to deliver tangible business results. The digital revolution catalyzed the transformation of B2B marketing from cost-center to profit-center. Manages lead scoring. Align. Execute.