Thu.Mar 08, 2012

LeadSloth

Trending Sources

Is Your Content Boring? Here’s 6 Steps To Great Content

B2B Marketing Insider

Does your content bore your audience to death? You may be surprised  if you asked them, or tracked the amount of engagement your content receives or looked at how often your audience shares your content with their friends and followers. Good content educates, entertains or even amazes your audience because it starts with a focus on them, not you. The Content Marketing Challenge. Blogs. Newsletters.

7 Components That Comprise a Comprehensive Brand Strategy

Hubspot

Your brand’s strategy should be based on company goals. And just like James Bond wouldn't have gotten too far without a plan, your business will eventually hit a wall without a cohesive brand strategy. And skipping steps is not how a great company that stands the test of time is built. Brand strategy is the how, what, when, and to whom you plan on communicating your product or service.

Brand 61

The 5 New Must-Have B2B Marketing Skills

It's All About Revenue

by Elle Woulfe | Tweet this It always comes down to skills. When marketers talk about what’s holding them back – skills. When the demand generation engine is stuck in neutral – skills. When the CMO is unimpressed – skills. B2B marketing is changing. And lots of modern marketing departments lack the fundamental skills they need to keep and drive real demand. And many of these skills may not be top of mind. Here are the 5 must-have skills that B2B marketing departments need to build a demand generation machine. 1. Content Marketing. To generate leads and revenue, you need to offer something.

Developing an Integrated Content Marketing Strategy that Works – a Guest Post by Joe Pulizzi

Fearless Competitor

B2B Lead Generation | Guest Post from Joe Pulizzi of the Content Marketing Institute. We at the B2B demand generation company, Find New Customers , are delighted to bring you this guest post by top content marketing expert Joe Pulizzi, co-Author of Get Content, Get Customers and founder of Junta42. Full bio follows the post.). Joe was also a guest on Mad Marketing TV, which you can watch here.

The Rise of the Customer Marketer

Explore the changes taking place in customer marketing from the perspective of customer marketers themselves.

Marketing Automation Fundamentals with Thor Johnson – Mad Marketing TV Episode 15

Fearless Competitor

Join guest host Jeff Ogden and special guest Thor Johnson, demand generation pioneer and experienced marketing executive, as they discuss the fundamentals of marketing automation , including: Getting started with marketing automation. How to keep it simple. What to do prior to buying marketing automation. Demand generation common sense. Visit  [link]  to learn more.

Seven Elements of Compelling PR and Social Media Storytelling

Webbiquity

I took several creating writing courses back in junior high and high school. For a while, as a teen, I even considered pursuing a career as a novelist—until I did some research and realized that the probability of becoming a best-selling fiction author is on par with the odds of winning the lottery. While being attacked by a shark. And struck by lightning. Simultaneously. Twice. So I went into engineering instead. As it turns out, many of the elements of storytelling apply to writing customer stories, new releases, blog posts and other marketing content as well. Be original!

Email Marketing: The Customer-Centric Culture Failure

Conversionation

Earlier this week, I received Econsultancy’s Email Marketing Industry Census 2012 report. It shows email is still seen as a channel with a good return, with 70% of company respondents (thus, no agencies) saying ROI of email marketing is ‘excellent’ or ‘good’ Email ranks second after SEO, when it concerns reported ROI and this [.]. Blog Connected marketing Email marketing Inbound marketing Research customer-centricity Econsultancy email marketing HubSpot personalization ROI segmentation

Facebook Launches 'Interest Lists' (Why Marketers Should Care)

Hubspot

Taking a page out of the Twitter playbook, today Facebook revealed its launch of "Interest Lists," strikingly similar to Twitter Lists, which have been around since October of 2009. According to TechCrunch , Facebook will be rolling out Interest Lists to users over the next few weeks. What Are Interest Lists? When a user creates a list, only he/she has the power to edit it. interesting.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Social Media Event Marketing – 6 Things to Do Before Your Event

WindMill Networking

I had a chance to speak at the recent PCMA annual convention on a panel covering the topic of utilizing fresh new digital media ideas for traditional event marketing. Social media can be a powerful way to promote your event beforehand, while in progress, as well as keeping the conversation going afterwards. Google Plus and creating a LinkedIn Event page should also be added to this list.

It Might Be Time for Sales Intelligence – 5 Signs That You Need It

Sales Intelligence View

“ Sales intelligence is the combination of not only business data, but social context, how you’re connected to a lead or prospect, valuable news insight, and real-time triggers that inform you when to take action. In fact, we’re delivering 35 million unique news trigger events to our users a year to help them sell better and generate more revenue. ” -Umberto Miletti, CEO of InsideView. 1. You are buying lists for your sales team. Last year I was interviewing for a sales position and was analyzed by how well I could cold call a list of 100 low-priority prospects. It’s just a tweet.

The Golden Question For Inside Sales: What Metrics Are Good Metrics?

Sales Prospecting Perspectives

I recently read a great question from one of my LinkedIn groups, Inside Sales Management: “Is anyone measuring activity rather than opportunities? If so, what activities are you measuring and how? Our operations team frequently re-evaluates which metrics to capture for our clients and strategic ways to use Salesforce.com and other tools to gather this data. Obviously, opportunities would be the industry standard, but what other information could we capture and share through reporting that would be of value to our customers? Adding value to the database. Cleansing Data).

Could a Mascot Help You Grow Your Community?

Savvy B2B Marketing

In the past we have taken on the topic of humor in B2B. In a Savvy Speaks post - Did you hear the one about the…… ? and in a few posts citing examples of B2B campaigns that had used humor very effectively in WTF, B2B? Lighten up already! Examples of Humorous B2B and Who says B2B is boring! This week I attended DemandCon in San Francisco and saw several examples of B2B companies using humor very effectively in campaigns, videos and trade show booths. Below is a brief synopsis of the two case studies she shared. Iggy Wanna – Open Kernel Labs. He is a bit of a shy mascot.

What Dr. Seuss can teach you about copywriting | SEO Copywriting

Content Marketing Today

Written by Heather Lloyd-Martin. Looking for some writing inspiration? Why not check out some Dr. Seuss books. Learn what Dr. Seuss can teach you about good copywriting. Confession time: I love Dr. Seuss. The words to One Fish, Two Fish are stuck in my brain. have a Dr. Seuss watch. have Dr. Seuss books on my iPad. watch “How the Grinch Stole Christmas” ever year. But it’s more than that.

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

8 Marketing Experts Discuss Social Media Surprises & Planning for 2012

Sazbean

Image via Wikipedia. I am proud & humble to be among such rock stars. My surprise with mobile in 2011 wasn’t just that people were using their phones more often, we’ve known that for awhile, but that there was such an explosive growth in the use of smartphones and tablets. These devices allow much deeper engagement online than just your typical cell phone. News & Notes

This is the week that was: Don’t put all your eggs in one digital basket

Earnest about B2B

As Apple announce their brand new iPad and get the twitter and blogsphere buzzing; this week a new member arrived at Earnest towers and we put the finishing touches to two big campaigns, set to launch later in the month (keep your eyes peeled for the case studies). The ROI model is therefore relatively simple. Has your business embraced the power of the app yet? What’s your view? Then content ads.

PPC 10

Measuring B2B Marketing Success

Great B2B Marketing

Get a bunch of B2B marketing professionals together and ask them: What are your most important criteria for benchmarking performance and how do you define marketing success? You’ll probably get some blank stares and muddled answers. Well, we find that in this world of Web 2.0, commitment to advertising synergy…” blah blah blah. But the fact is that good marketing is both an art and a science. Unless you can explain concisely how your department measures and reports on work output, you will not be recognized as a good marketer, let alone be viewed as indispensible in a tough economic climate.

Do Your Website Visitors Feel Like They’re on Another Planet?

B2B Marketing Traction

Do visitors on your site feel like they’ve landed on another planet? Or, do they feel like they do when they walk into your lobby, where your logo is prominently displayed along with articles about your company, awards you’ve received, and a display of products? Is there a smiling receptionist to great them, and perhaps a basket of fruit or flowers on display?

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.

Content Dilution (and How to Avoid It)

Sazbean

A small diner in the northeast had a popular dish and an owner who could have easily been elected mayor if he wasn’t obsessed with making people smile with their mouths full. Over the years, he’d perfected his clam chowder recipe – focusing on finding the best ingredients and carefully preparing each bowl by hand – and the locals thanked him with their dollars and their loyalty. Word spread about the famous clam chowder and people would drive dozens of miles out of their way just to get a bowl on a cold winter day. But in order to grow, he had to cut operating costs and maximize revenue.

This is the week that was: Don’t put all your eggs in one digital basket

Earnest about B2B

As Apple announce their brand new iPad and get the twitter and blogsphere buzzing; this week a new member arrived at Earnest towers and we put the finishing touches to two big campaigns, set to launch later in the month (keep your eyes peeled for the case studies). Marketing measurement of the week: When planning any traditional marketing campaign, benchmark figures can provide a good indication of those are likely to reply, how many will turn into hot leads and how many will convert to a sale. The ROI model is therefore relatively simple. Has your business embraced the power of the app yet?

PPC 8

Seven Spring Break Diversions for Marketers

B2B Marketing Unplugged

Hooray! It’s Spring Break! Time to reconnect with your kids by imposing them on an airplane full of people or dragging them off to grandma’s or holding a Dora marathon in the comfort of your home. No kids? Well you can keep busy during a quiet week at the office while your co-workers’ kids experiment with shredders and glue sticks. Dedicated marketers can be forgiven, however,  if their minds wander away from picking Goldfish crackers out of the humidifier and consider more grown-up things. Like who the heck scheduled a break with only two weeks left in the quarter? Oh, right.

It Might Be Time for Sales Intelligence – 5 Signs That You Need It

Sales Intelligence View

“ Sales intelligence is the combination of not only business data, but social context, how you’re connected to a lead or prospect, valuable news insight, and real-time triggers that inform you when to take action. In fact, we’re delivering 35 million unique news trigger events to our users a year to help them sell better and generate more revenue. ” -Umberto Miletti, CEO of InsideView. 1. Sales 2.0

A Blueprint for Content Marketing Success

84% of marketers plan to increase their content marketing spend over the next 5 years but less than half have any real confidence such content investments are paying off, based on a recent CEB survey.

The Value of Honesty Impacts Revenue

Modern B2B Marketing

by Phil Fernandez. Fundamentally I believe that we need to live in a world of facts — a real world where there’s good news and sometimes not so good news. All too often people, particularly in the revenue function, spend time trying to focus on what they wish were true. This is where real trouble happens.

Do tricky marketing claims really help you as a marketer?

Biznology

Image via Wikipedia. “Drivers who switched to us saved an average of $538.” ” Maybe you’ve seen that claim on TV commercials or online. So it sounds like their auto insurance is cheaper, right? Well, maybe not. This is actually a tricky claim, designed to fool us. Many insurance companies make this claim and it is meaningless. The question is, “Is it good marketing?”

Making Marketing Analytics Actionable

Client Bridge

Analytics can tell you whether or not your marketing efforts are paying off. But according to Hubspot, the true value of analytics isn't what they tell you about your past marketing initiatives, but instead, what they tell you about how to adapt and improve your marketing efforts. Here are nine ways to make marketing analytics actionable. Identify Blog Topics Analytics can tell you what blog topics resonate with your audience. Create more content for your desired marketing personas. Target other long-tail keyword variations based on high performing keywords. View Original Article

Never Give Away Your Profits

Jill Konrath's Fresh Sales Strategies Blog

Mark Hunter , author of High-Profit Selling (a hot new book I highly recommend) shares how he learned to deal with a prospect who was continually on his case to cut him a better deal. With a big sale on the line, it's always a challenge to handle these delicate situations. used to hate to call on Mr. Big. Back then, I was working for General Foods, selling consumer goods to Mr. Big's company.

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful.

Facebook Fan Engagement: 5 Ways to Boost Your EdgeRank Score(s)

SnapApp

Join us on 3/14 for a live webinar To Prepare Your Page for Facebook Timeline. With 1 billion members projected by August, 20 Million Page Likes each day and 5 billion bits of content shared each week it's no wonder marketers have embraced the giant. But building a Facebook Marketing strategy focused solely on Likes is sooo 2011 - especially because ~88% of fans will never return to your page.