Sun.May 08, 2011

LeadSloth

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The World’s Best Non-Profit Blogs

grow - Practical Marketing Solutions

Blogs and social media are critical communication tools for non-profits. In fact, according to research by the University of Massachusetts , a higher percentage of non-profits have active blogs than any other category. And it makes sense. Blogs are a cost-effective way to tell stories and build a consistent emotional connection with constituents. But how are they doing? Feeding America. MEMRI.

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Content Marketing and Sales Enablement Must Get Married

Tony Zambito

Image via Wikipedia. The raging waters of the sales and marketing alignment debate continues to make its’ way through the halls of corporate America.    This is despite recent entrance of social technology enabled systems and processes all professing to be the cure that remedies this debate.     Sometimes I wonder though if the two areas ever talk to each other. 

15 Truths About Customer Experience

Social Marketing Forum

Customer Experience, even with all of the corporate and media attention its gotten the past decade, is still sort of a mystery. Many companies either bucket the discipline into some form of Customer Service or Marketing, thus limiting the group’s ability to reach across the organization. Other companies allow Customer Experience to live in silos [.]. Customer service customer experience customer service tips & tricks

2011 #Nifty50 Top Twitter Women

Blue Focus Marketing

Few phenomena have ever spread as far and grown as rapidly as social media; obviously, this has tapped into something essential to our nature. What is it? The answer may come from the email marketing field. According to a recent study by email service provider Aweber, four simple words virtually guaranteed to get an email opened are: “You are not alone.&#. Jennifer Aaker – @aaker.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

The Fifth P of the Marketing Mix

It's All About Revenue

by Sheila Bohan | Tweet this. Every business student at one point learns the Four P’s of the marketing mix: product, price, place, promotion. But according to Sirius Decisions analyst Marisa Kopec, there’s room for another P. The fifth P in the marketing mix is productivity, specifically sales productivity. How exactly does sales productivity fall under marketing’s domain? It all comes down to sales enablement and marketing’s role in this area is expanding. For example, in many organizations, sales frequently turn to outdated content because it’s comfortable. Bring on the fifth P. Share email.

Sunday thoughts – We got him, finally

Fearless Competitor

Osama Bin Laden is dead. Congrats to the Navy SEALS and the intelligence services! Something to celebrate this Sunday, even though it will not bring back the thousands of innocent men and women who died September 11, 2001. May they rest in peace. Happy Mother’s Day to my wife, Kathy; my mom and mother in law, and all the other moms out there. Enjoy your weekend! .

Think Multidimensional When Using QR Codes

Marketing Edge

Time 17:58 The Marketing Edge podcast continues its series on QR Code marketing. In this episode I have a conversation with social media marketing veteran Wayne Sutton. Sutton incorporates many of. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Time 17:58 The Marketing Edge podcast continues its series on QR Code marketing. In this episode I have a conversation with social media marketing veteran Wayne Sutton. Sutton incorporates many of the skills necessary to thrive in the social space.

What Opens an Executive’s Wallet? – plus other answers about Provocation-Based Selling

Modern B2B Marketing

by Andrew Spoeth This post has been contributed by Kathleen Schaub, principal consultant at TrellisOne Consulting and former VP of Marketing at Sybase. Schaub and Marketo’s SVP of Sales, Bill Binch, conducted a Marketo Revenue Masters webinar called ‘ From No Budget to Signed Deal Using Provocation-based Selling ’. What opens an executive’s wallet? What is Provocation-based Selling?

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Overcoming Resistance To Change With A Punch In The Face

Business Growth Development

Overcoming resistance to change is not just an issue faced by sales people, its an issue faced by all sorts of people in business and other parts of life who are trying to bring new ideas to change resistant places.  The same applies to sales. Overcoming resistance to change is easier when people are authentic. Basically I couldn’t agree more.  We all know that people buy from people….more

Overcoming Resistance With A Punch In The Face

Business Growth Development

Resistance is not just an issue faced by sales people, its an issue faced by all sorts of people in business and real life who are trying to bring new ideas to change resistant places. The same applies to sales. People lower their resistance when people are authentic. Basically I couldn’t agree more. We all know that people buy from people….more Would you agree or disagree ?

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Overcoming Resistance With A Punch In The Face

Business Growth Development

Resistance is not just an issue faced by sales people, its an issue faced by all sorts of people in business and real life who are trying to bring new ideas to change resistant places. The same applies to sales. People lower their resistance when people are authentic. Basically I couldn’t agree more. We all know that people buy from people….more Would you agree or disagree ?