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| Page 1 of 1 | Previous | Next | LEADSLOTH AUGUST 10, 2010 Will Marketing Automation Be Free? Today Genius.com announced a free version of their Marketing Automation system. Only about a month ago, Loopfuse also started offering a free version of their Marketing Automation system. What does this mean for companies interested in adopting Marketing Automation? How Much Is Free? Let’s first look at the features of the free versions: Loopfuse. Genius.com. Users. unlimited. Emails / month. 5,000. 2,500. Contacts. 2,500. 3,000. Pageviews / month. 100,000. unlimited. Support. community-driven. community-driven. So these offerings are closely matched. Why Free? Why are they doing this? | LEADSLOTH AUGUST 24, 2009  7 Reasons Why Marketing Automation Projects Fail Needless to say, Marketing Automation software is very popular today. It can be used for email campaigns, drip marketing, lead nurturing, lead scoring, landing page management and for brewing coffee. It is often positioned as something that will solve all your marketing problems for a couple of thousand dollars per month. Okay, I made up the part about brewing coffee. Unclear Prospect Profile(s). | | | | | |
| LEADSLOTH APRIL 24, 2009 Top-10 Marketing Automation Blogs A couple of people recently asked me which blogs I’m frequently reading. So here’s the list. Please send me your favorite blogs, because there must be lots of great Marketing Automation blogs that I haven’t found yet! BTW 1: Some of these blogs are more about lead generation, demand generation or inbound marketing, so maybe the title of this blog post is not ideal. But regardless of the terminology, these are the blogs that I enjoy most :- ). BTW 2: I have not included vendor weblogs: I will put those in a separate post. Jame Ervin ’s @Work blog (@ jameane ). Thanks! | LEADSLOTH JUNE 23, 2009 Inbound Marketing & Marketing Automation The Marketing Automation industry is evolving continuously. Many digital marketers are using marketing automation tools to automate lead nurturing. But if you want to expand your business, you also need to continuously add new leads to your database. Traditional lead sources are tradeshows or lead programs with magazines. Those are definitely useful, but the number of leads is low and the cost per lead is high. It may be attractive to shift more budget to generating leads via your company’s website. And that’s where Inbound Marketing comes in. But it can quickly get expensive. | LEADSLOTH MARCH 22, 2009 Abandon Your Marketing Automation System!? I’m working on an interesting project right now: moving away from a marketing automation system. The plan is to go back to using only Salesforce.com with some cheap add-on tools for email, form submission and data quality. Smart or foolish? d love to have your input on the potential pitfalls (and benefits) of this approach. Background. The company in question has used a comprehensive marketing automation system for about 2 years. In the early days it was used to sift through hundreds of new B2B leads per day to identify the valuable leads. How to Replace a Marketing Automation System? | LEADSLOTH JANUARY 12, 2010 Marketing Automation Trends for 2010 2009 was the year in which Marketing Automation really took off. Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. In this post I want to focus on the trends in Marketing Automation for 2010. have asked many of the vendors, consultants and thought leaders to give their opinion. The response was overwhelming: see below for all 18 (!) predictions. There are lots of interesting opinions, from practical to visionary, with consensus on some topics, and differences on others. and Web 3.0 | | | | | | | |
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LEADSLOTH | WEDNESDAY, AUGUST 11, 2010 25 Great B2B Content Marketing Articles
While doing research for my upcoming webinar on creating content that converts , I found many great articles on B2B Content Marketing. Here are the 25 articles that I liked best. Most are blog posts, but I’ve also included some eBooks. My focus is on B2B, rather than B2C. Often, some of the basics are the same, but not always. For example, the complex sale is usually unique to B2B selling, and that’s when you would map content to stages in the buying cycle. So here are the articles: Overview Articles. Joe Pulizzi, What is Content Marketing? Personas. Content Planning. Content Reuse. MORE >> -
LEADSLOTH | FRIDAY, JULY 10, 2009 Demand Generation Blogs Continued
In the spirit of Twitter’s Follow Friday I’d like to finally publish the remaining Demand Generation blogs that I enjoy reading. Earlier I published the Top 10 Demand Generation vendor blogs and the Top 10 Marketing Automation Blogs. Of course, there were many great blogs that I forgot to include, so here are the remaining ones! B2B Marketing Zone. This is more of a meta-blog, aggregating a large number of B2B blogs, including this blog. I’ve discovered several new and interesting blogs on the B2B Marketing Zone, so highly recommended. DemandGen Report. Net-Results blog. MORE >> -
LEADSLOTH | WEDNESDAY, OCTOBER 20, 2010  Eloqua Experience 2010
This week I attended the Eloqua Experience, Eloqua’s user conference in San Francisco. The big news of this event is the launch of Eloqua 10. It’s the result of 2 years of hard work, and it looks very good. The revamped user interface makes working with Eloqua a lot of fun. Here is a preview: Eloqua 10 Campaign Builder (click to enlarge). attended the session with Siteworx, an early adopter of Eloqua 10. They are raving about Eloqua 10. During their presentation they set up a simple webinar campaign on the fly. That was very intuitive. Revenue Performance Management (RPM). Overall. MORE >> -
LEADSLOTH | TUESDAY, OCTOBER 20, 2009  Is Content Marketing the New PR?
Today my article on Content Marketing was published on the Genius.com blog, and I wondered whether I could visualize how Content Marketing is different from traditional public relations and advertising. came up with two low-fi sketches. I’m interested to hear your opinion on these visualizations. The OLD Situation. This visual reads from the bottom up: as a marketing manager, you hire a PR agency and an Ad Agency. You give them a briefing, and they create press releases and advertisements that tout your products. This is blasted out to a mass audience. The NEW Situation. Black and White. MORE >> -
LEADSLOTH | WEDNESDAY, FEBRUARY 17, 2010  5 Ways to Use Social Media in Marketing Automation
This is the first of three posts for the Silverpop B2B Marketing University , March 3rd in Washington DC. will be speaking about Marketing Automation features, the marketing technology ecosystem, and the impact of Social Media. In this first post I will give an overview of my talk on Social Media: if you’d like to hear the full story, please come to the DC event , or wait until the University comes to a city near you (London, Palo Alto, Boston confirmed; Dallas, New York, Atlanta and Chicago announced). Social Media. Lead Generation. Lead Nurturing. Lead Intelligence. Customer Support. MORE >>
- Process Turns Marketing Automation Into Revenue LEADSLOTH | MONDAY, OCTOBER 18, 2010
- Lead Nurturing Checklist for Marketing Automation LEADSLOTH | THURSDAY, APRIL 15, 2010
- How Are CRM and Marketing Automation Different? LEADSLOTH | MONDAY, NOVEMBER 16, 2009
- 7 Reasons Why Oracle's Market2Lead Acquisition Makes a Lot of Sense LEADSLOTH | TUESDAY, MAY 25, 2010
- B2B Pay Per Click Advertising LEADSLOTH | TUESDAY, AUGUST 11, 2009
- Lead Nurturing for Software Trials LEADSLOTH | MONDAY, FEBRUARY 20, 2012
- Hubspot Review LEADSLOTH | MONDAY, JULY 12, 2010
- B2B Marketing Analytics LEADSLOTH | WEDNESDAY, FEBRUARY 10, 2010
- Drip Campaigns: Tips From Marketing Automation Monday LEADSLOTH | TUESDAY, NOVEMBER 16, 2010
- Best CRM for Marketing Automation: Salesforce.com, Microsoft or Oracle? LEADSLOTH | WEDNESDAY, SEPTEMBER 8, 2010
- Why I’ve Joined Marketo LEADSLOTH | TUESDAY, DECEMBER 14, 2010
- Marketing Automation Monday LEADSLOTH | THURSDAY, OCTOBER 28, 2010
- Social Media & Marketing Automation LEADSLOTH | THURSDAY, AUGUST 26, 2010
- 5 Questions That Will Double Your Email Response Rates LEADSLOTH | MONDAY, AUGUST 16, 2010
- What is the ROI of Lead Management? LEADSLOTH | MONDAY, AUGUST 17, 2009
- Pardot User Conference Proves They’re a Top Marketing Automation Vendor LEADSLOTH | THURSDAY, SEPTEMBER 30, 2010
- Great B2B Email Copywriters: Where Are You? LEADSLOTH | TUESDAY, AUGUST 31, 2010
- What Lead Nurturing Content to Send When? LEADSLOTH | TUESDAY, AUGUST 24, 2010
- Email Newsletters: a Best Practice That Needs to Die LEADSLOTH | THURSDAY, AUGUST 5, 2010
- Measuring Marketing ROI: Campaign Attribution and Campaign Influence LEADSLOTH | WEDNESDAY, MARCH 24, 2010
- Learn Holistic Lead Nurturing LEADSLOTH | WEDNESDAY, SEPTEMBER 1, 2010
- B2B Marketing Events 2010 LEADSLOTH | MONDAY, FEBRUARY 15, 2010
- Marketing Automation ROI: Efficiency or Revenue? LEADSLOTH | SUNDAY, AUGUST 30, 2009
- Marketing Automation Monday – NYC & SF – Dec 6th LEADSLOTH | MONDAY, NOVEMBER 29, 2010
- Guest Post: Best Practices in Marketing Automation LEADSLOTH | TUESDAY, OCTOBER 26, 2010
- Social CRM, Inbound Marketing and Marketing Automation LEADSLOTH | WEDNESDAY, MAY 5, 2010
- Impressive Marketo User Summit LEADSLOTH | FRIDAY, OCTOBER 15, 2010
- MarketingSherpa B2B Marketing Summit Boston LEADSLOTH | SUNDAY, OCTOBER 4, 2009
- Plugging the Leak in the Middle of the Sales & Marketing Funnel LEADSLOTH | FRIDAY, JUNE 18, 2010
- Sales 2.0: Marketing Automation & Salesforce Chatter LEADSLOTH | MONDAY, MARCH 8, 2010
- 8 Tips to Get Started with Marketing Automation LEADSLOTH | THURSDAY, SEPTEMBER 24, 2009
- 9 Marketing Automation Metrics LEADSLOTH | THURSDAY, SEPTEMBER 3, 2009
- Finding Untapped Revenue in Your Marketing Database LEADSLOTH | WEDNESDAY, AUGUST 25, 2010
- MarketingSherpa B2B Marketing Summit LEADSLOTH | MONDAY, AUGUST 23, 2010
- Assessing The Value of Your Lead Database LEADSLOTH | MONDAY, AUGUST 2, 2010
- Webinar: Using Segmentation & Personas to Increase Conversion by 50-400% LEADSLOTH | FRIDAY, JULY 23, 2010
- 7 Steps to Finding Untapped Revenue in Your Marketing Database LEADSLOTH | THURSDAY, JUNE 17, 2010
- Upcoming Lead Management Events LEADSLOTH | MONDAY, JUNE 7, 2010
- B2B Marketing Automation Twitter Contest LEADSLOTH | SATURDAY, MARCH 6, 2010
- Genius Marketing Automation Blog Posts LEADSLOTH | THURSDAY, JANUARY 14, 2010
- MA Monday San Francisco and Other Cities LEADSLOTH | TUESDAY, MARCH 15, 2011
- SEO Optimization - 3 Steps to Success LEADSLOTH | TUESDAY, JULY 14, 2009
- Webinar Recording: 7 Steps to Finding Untapped Revenue LEADSLOTH | WEDNESDAY, JUNE 23, 2010
- Why Are Marketing Automation Managers So Hard to Find? LEADSLOTH | FRIDAY, OCTOBER 16, 2009
- LeadSloth Marketing Automation Blog – Survey Results LEADSLOTH | THURSDAY, SEPTEMBER 24, 2009
- B2B Marketing University: What Do You Want to Learn About? LEADSLOTH | THURSDAY, AUGUST 27, 2009
- What Should LeadSloth Write About? LEADSLOTH | TUESDAY, SEPTEMBER 8, 2009
- ActiveConversion Review - SMB Lead Management LEADSLOTH | MONDAY, MARCH 16, 2009
- Measure Your ROI on Social Media Leads LEADSLOTH | TUESDAY, AUGUST 4, 2009
- Free Trials Aren’t What They Used to Be LEADSLOTH | WEDNESDAY, JULY 29, 2009
- Are You Old Enough for Inbound Marketing? LEADSLOTH | WEDNESDAY, JULY 22, 2009
- Social Media for B2B Lead Generation LEADSLOTH | THURSDAY, JULY 16, 2009
- Marketing Automation Introduction LEADSLOTH | WEDNESDAY, JULY 8, 2009
- MarketingSherpa’s Email Summit 2009 LEADSLOTH | SUNDAY, MARCH 15, 2009
- Review of FormAssembly Form Builder LEADSLOTH | WEDNESDAY, APRIL 15, 2009
- Top-10 Demand Generation Vendor Blogs LEADSLOTH | WEDNESDAY, APRIL 29, 2009
- Freelance Marketing Automation Consultant LEADSLOTH | SATURDAY, MAY 16, 2009
- Interview about Marketing Automation on the Genius blog LEADSLOTH | THURSDAY, JUNE 11, 2009
- Inbound Marketing Automation LEADSLOTH | TUESDAY, JUNE 30, 2009
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