Customer Experience Matrix

DECEMBER 20, 2012

Oracle announced today that it has agreed to purchase B2B marketing automation leader Eloqua for $23.50 per share, which comes to $871 million. This was a bit of a surprise, given that Eloqua just went public in August. The stock had been hovering around $17.50 recently, so $23.50 is a 34% premium: reasonable but not exciting. It suggests that neither Oracle nor Eloqua management felt the company was substantially undervalued.

Eloqua 252

Eloqua Marketing Automation Services Enterprise Management Marketing Automation 252

Tomorrow People

DECEMBER 18, 2012

How do big brands measure up on social media? "The Great Social Customer Service Race" was created to evaluate how efficiently the nation's top brands provide consumer support on Twitter. We wanted to learn what kinds of tweets received a response, and how quickly. To conduct the race, four Software Advice employees used their personal Twitter accounts to send customer service tweets to 14 leading consumer brands in seven industries.

Work Management 248

Work Management Marketing Management Service FAQ 248

markempa

DECEMBER 17, 2012

Tweet Remember Casey Kasem’s year-end top 40? Okay, so there may be some of you out there who don’t. For those of you who were merely twinkles in your parents’ eyes back in the day, Casey Kasem is a radio personality and voice actor who just turned 80 this year. I remember sitting in front of the radio as he would countdown the year’s top hits every New Year’s Day.

Trade Show 226

Trade Show Leads Lead Marketing Qualified Leads 226

Webbiquity

DECEMBER 17, 2012

With more than 80% of b2b and high-value consumer purchasing decisions now starting with online research, content marketing is hot. Consider: Buyers want content. According to J-P De Clerck , “87% of surveyed buyers look for advice before buying a product, service or solution. The first source when doing so: Web searches. With 71% of respondents who look for information, searches are by far the main source of information.

Copywriting 217

Copywriting Work Management Marketing Management Marketing Budget 217

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

B2B Sales

Digital B2B Marketing

DECEMBER 20, 2012

I’m sure it has happened to you too. You look someone up on LinkedIn only to find they are a third degree connection (or not even!) and you get a profile page with basically no information. LinkedIn profile access is even more restricted, today you now need a premium account to view third degree connections. Of course, you can solve this with a premium membership, but here is how to view the full public profile without a premium account.

Profiling 207

Profiling Linkedin Google Paid Search Agency 207

Marketing Insider Group

DECEMBER 18, 2012

Most corporate websites serve as platforms for brands to talk about themselves. Social Media? Amplification of what brands say about themselves and maybe what positive things others are saying about the brand. These are not conversations. They are content marketing echo chambers. What is the content marketing echo chamber? Brand noise. By the brand, about the brand, for the brand, and constantly being reverberated across platforms.

Content Marketing 191

Content Marketing Content Advertising Agencies Work Management 191

Customer Experience Matrix

DECEMBER 18, 2012

‘Tis the season for industry predictions. I’ve already fielded a couple of requests for my thoughts, which usually requires some pondering before I reply. But this time I was able to answer right away because I’ve just finished a white paper on the future of B2B marketing automation, sponsored by Leadformix and available here for free download. The question answered by the paper is “What will marketing automation vendors do next?

Marketing Automation Services 186

Marketing Automation Services Marketing Automation Marketing Management Automation 186

Buzz Marketing for Technology

DECEMBER 21, 2012

Posted in Customer Experience Mobile. It’s predicted that shoppers around the world will have purchased about $119 billion worth of goods and services through their mobile phones by 2015. Which means, as a sales channel, it will either supplement or replace other marketing platforms—namely, brick-and-mortar store locations, online stores like Amazon and eBay , and/or standalone ecommerce sites.

Mobile Marketing 183

Mobile Marketing Amazon Advertising Mediums Advertising Channels 183

ViewPoint

DECEMBER 19, 2012

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. As we plan for the New Year, it’s time to stop following and start leading. Time to step out from behind the lead cow, scrape the mess off your shoes, and start setting your own course.

Forecasting 178

Forecasting Lock-In Leads Lead 178

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Marketing Insider Group

DECEMBER 20, 2012

By Brian Kardon - CMO, Lattice Engines. I vividly remember a lunch with my friend, David Meerman Scott – author, digital, speaker extraordinaire and recovering CMO. At the time, David was working out some ideas for his soon-to-be best-seller Real-Time Marketing & PR and I was chief marketing officer at Eloqua. Together, over some delicious chicken vindaloo and naan at David’s favorite Indian restaurant, we riffed on the future of marketing.

Eloqua 177

Eloqua Work Management Planning Marketing Management 177

Biznology

DECEMBER 18, 2012

While Malcolm Gladwell posited, in his book Outliers: The Story of Success , that one needs to engage in a challenging 10,000 hours of experience and practice before becoming a master, don’t let the belief that you need to accrue all 10,000 hours of challenging practice and experience before you sell yourself as a social media maven. All you need to do is know more than the person who hires you in order to become a professional.

Social Media 174

Social Media Media Rules Cross-Selling 174

The Point

DECEMBER 18, 2012

Ask a group of B2B marketers whether their Websites’ lead generation content (white papers, archived Webinars, case studies, videos, etc.) should be gated or not, and you’re likely to hear a wide range of opinions. At one end of the spectrum, there are those that believe gating Web content is the most efficient way to convert Web visitors to actionable sales leads.

Lead Ranking 174

Lead Ranking Lead Generation Sales Qualified Leads Marketing Websites 174

KoMarketing Associates

DECEMBER 21, 2012

On this “cold, bleak, biting” December morning, it’s easy to recall the Christmases of my youth. As a kid, I got all dressed up and went to see the local theater’s production of “A Christmas Carol” every year with my family. It didn’t matter how many times we went; somehow, seeing Tiny Tim hoisted over his father’s shoulders or old, crotchety Scrooge sitting by the fire in his night shirt and matching sleeping cap seemed, each year, like a new experience.

Planning 171

Planning Content Marketing Television marketing Advertising Agencies 171

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Content

Buzz Marketing for Technology

DECEMBER 19, 2012

Posted in CRM eCommerce Personalization. Most e-commerce sites still struggle to leverage the growing wealth of customer data to which they have access. This failure to integrate customer relationship management (CRM) activities with online visitor behavior is wasting a significant opportunity to transform CRM into Customer Relationship Marketing. During the last economic downturn, the Web was the only sales channel that grew, while brick-and-mortar businesses contracted significantly.

Personalization 171

Personalization eCommerce Lead Ranking CRM 171

Webbiquity

DECEMBER 20, 2012

In just a few days, we’ll be celebrating Christmas, the feast commemorating the birth of the man who taught all who would listen, “Above all things have intense and unfailing love for one another.” Less than a week ago, 26 people were brutally gunned down by a man so narcissistic and depraved he felt his internal pain justified inflicting terror and death upon the innocent.

Buy 170

Buy Personalization Companies 170

Tomorrow People

DECEMBER 18, 2012

'How do big brands measure up on social media? "The Great Social Customer Service Race" was created to evaluate how efficiently the nation''s top brands provide consumer support on Twitter. We wanted to learn what kinds of tweets received a response, and how quickly. To conduct the race, four Software Advice employees used their personal Twitter accounts to send customer service tweets to 14 leading consumer brands in seven industries.

Work Management 166

Work Management Marketing Management Service FAQ 166

Biznology

DECEMBER 20, 2012

Photo credit: Wikipedia. As the year winds down, many of us have been highlighting the top trends for 2013. For some reason, while trends can be interesting at any time of year, when the end of the year is within hailing distance, we somehow ratchet up the trend analysis–that’s a trend you can count on every December. But one trend for 2013 seems to be hiding in plain sight.

Trends 164

Trends Planning Youtube Wikipedia 164

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Deliverability

NuSpark Consulting

DECEMBER 16, 2012

I don’t know if I am a great Christmas caroler, but I do like to play with words, and engage audiences with interesting posts. In the spirit of the holidays, and with inbound marketing and social media continuing to explode, here’s my take on the 12 Days of Christmas , social media style. On the 12 th Day of Christmas, my content gave to me…. . 12 Google Plus sharing and discussing. 11 Facebook status updating. 10 Tweets worth retweeting. 9 Guest blog outreaching. 8 YouTube videos viewing. 7 L

Social Media 158

Social Media Digg Media Inbound Marketing 158

Marketing Craftmanship

DECEMBER 19, 2012

Time to temper our love affair with pixels on a screen? In a pre-pixilated world in the not too distant past, Ink on Paper ruled the world of marketing. Capabilities brochures, annual reports and other print collateral – complete with blind-embossing, foil-stamping, perfect binding, die-cutting and spot-varnished photos – served to explain, sell and educate.

Paper 151

Paper Press Sample Paid Search Agency 151

Writing on the Web

DECEMBER 19, 2012

How can you make the most of your blog marketing and outreach ? Here are some helpful tips so that your business blog attracts more readers, and you get found, get known, and get clients. Small business owners know that a well-formulated blog with consistently fresh content can improve brand image, customer interaction and overall revenue. Blogs are so powerful, in fact, that their Web pages are prime real estate for outside companies that are hoping to improve page rank of their own.

Outreach 145

Outreach Tips Blogger Paid Search Agency 145

Biznology

DECEMBER 17, 2012

Photo credit: Kevin Krejci. “Big Data” is shorthand for the collection of large amounts of data from places like web-browsing data trails, social network communications, sensor and surveillance data that is then searched for patterns, new revelations and insights. It’s a catchy term that’s easy to say and implies major transformation. In less than a decade, Big Data is a multi-billion-dollar industry.

Case Study 162

Case Study Case Studies Studies Customer Satisfaction 162

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Ambal's Amusings

DECEMBER 21, 2012

Social Media Marketing has become an integral part of any Brand’s marketing activities. One of the key aspects of the Social Media Marketing is how you engage with the existing customers, fans or followers. You need to be aware on a constant basis what your customers are saying about your brand online. New customer acquisition is also equally important.

Social Media 122

Social Media Social Marketing Tools Planning 122

Convince & Convert

DECEMBER 16, 2012

It’s now accepted wisdom that successfully getting fans to engage with your brand’s missives on the Facebook platform has a linear impact on impressions due to the EdgeRank algorithm. When you accumulate disproportionately numerous likes, comments and shares on a post, Facebook shows that post to a larger percentage of your fans. Further, because the EdgeRank framework is inherently a self-fulfilling prophecy , fans that like, comment or share post A will almost assuredly see your.

Facebook 151

Facebook Brand Identity Branding Fulfillment 151

Crimson Marketing

DECEMBER 18, 2012

'I recently came across an article that offers a good quick overview of social selling. While it is aimed at individual reps and not companies, these 3 key elements are important: Mining. Connecting. Engaging. Check out the full article here.

Social Media 116

Social Media Media Social Marketing Paid Search Agency 116

Biznology

DECEMBER 19, 2012

Photo credit: the_exploratorium. There is a lot of hype and skepticism around the actual ability for social software to deliver real, sustainable business value, which makes social software no different than every other new kind of software that comes down the pike. At the same time that so many are on the edge of their seats with excitement about its untapped potential, others are rolling their eyes at yet another unproven technology that is grabbing precious attention.

Enterprise Management 158

Enterprise Management Work Management Marketing Management Software 158

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

Marketing Strategy

B2B Marketing Traction

DECEMBER 20, 2012

I’m very enamored with Infographics as a B2B Marketing tactic , and last week in my post 6 New Ideas for Your 2013 Marketing Plan I recommended this tactic (4. Use new ways of presenting online content ). Here is why you should consider adding infographics to your marketing plan for next year. Let’s face it. Today, more than ever, people don’t have much time to read.

Planning 111

Planning Marketing Plans Tactics B2B Marketing 111

Convince & Convert

DECEMBER 19, 2012

As December comes to a close (and the end of the world is looming upon us), we’re thinking about the whirlwind that 2012 has been, and more importantly, what road has been paved for 2013. With a series of mergers and acquisitions, changes in privacy rules, and dozens of new tools emerging daily, not to mention several major tragedies that have changed expectations of brands and redefined the term “crisis management”, the future of digital marketing is impossible to predict.

Privacy 147

Privacy Acquisitions Rules Marketing & Strategy 147

Crimson Marketing

DECEMBER 17, 2012

'McKinsey’s recent article on how to sell in emerging markets boils down to three key issues: . Get on the ground. Overinvest in the right partners. Build talent for the long term. We see things a little differently: Get on the ground – and bring back the real story to corporate. We will film “a day in the life” of a consumer or buyer and bring that information back to corporate so they can “be there”.

Advertising Agencies 116

Advertising Agencies Paid Search Agency Training Marketing 116