Sat.Jul 23, 2011 - Fri.Jul 29, 2011

article thumbnail

How Social Media Gave True Blood a Transfusion

Buzz Marketing for Technology

The first episode of a new TV season needs to grab the audience, and social media campaigns have become an integral part of doing just that. But counting the number of conversations won’t by itself tell a producer or network executive that a show is going to continue to attract viewers and remain popular. Instead, deeper analysis of social data is needed to gain insights into which promotional elements are working and which topics are creating buzz among viewers, including featured characters, p

article thumbnail

Let the Flamethrowers Throw Flames: Why sales hunters should not be prospecting

ViewPoint

This week's guest blog is co-written by Greg Alexander, Sales CEO of Sales Benchmark Index and John Kearney a Consultant with Sales Benchmark Index focusing on sales force effectiveness and inbound marketing. Hunters are sales people with an instinct for closing deals and acquiring new customers. Instinct cannot be taught so few salespeople become great hunters.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Three reasons B2B marketers should care about sustainability

Savanta

In the latest in my series of interviews with today’s leading business thinkers I spoke with Thomas Jelley, Corporate Citizenship Manager at support services giant Sodexo. But why, you may wonder, is a B2B marketing research agency like Circle talking about sustainability. Isn’t that the preserve of a niche team within corporations and NGOs? . Well, no.

article thumbnail

The 10 Traits of Successful Social Marketers

Marketing Insider Group

What makes one company’s social media strategy successful while others #fail? Recently I have been speaking with a number of marketers, customer service folks and even sales people about social media strategies that produce real business results. I have spoken to a number of people at companies of all shapes and sizes. And I have seen a number of traits emerge.

article thumbnail

Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

article thumbnail

Web Presence Optimization, Reloaded

Webbiquity

As online strategy increasingly is business strategy , web presence optimization (dominating the search results for your name and unique tagline) is now more important than ever. So I figured it was time to update my inaugural post on this blog, What is Webbiquity? How to Be Everywhere Online based on four questions that often come up: • Why is web presence optimization important?

More Trending

article thumbnail

Blog so you can be taken completely out of context

Biznology

Image by quinn.anya via Flickr. by Chris Abraham. I am in the middle of guiding some new bloggers over at Marketing Conversation. on how to blog most effectively. It is pretty exciting and instructive. because there are many things I take for granted. One of the biggest. trends I see is internal shorthand. What I mean is that my bloggers tend to write based on a lot of assumed context.

RSS 162
article thumbnail

Tips on Blog Post Optimization

Writing on the Web

What are the steps you need to follow to ensure each blog post is optimized for search engines as well as well-written for your readers’ interests ? Oh my… there are a lot. But to keep me out of overwhelm, I wrote them down, and put them into a flow chart. This is good for days when I’m brain dead and likely to forget something important.

article thumbnail

Web Presence Optimization, Reloaded

Webbiquity

As online strategy increasingly is business strategy , web presence optimization (dominating the search results for your name and unique tagline) is now more important than ever. So I figured it was time to update my inaugural post on this blog, What is Webbiquity? How to Be Everywhere Online based on four questions that often come up: • Why is web presence optimization important?

article thumbnail

Content Marketing Strategy; How you need both an SEO and a lead generation/landing page plan.

NuSpark Consulting

Been thinking about content marketing again and after some recent engagements with some clients, I thought I’d better shed some light on some important considerations as a further understanding of what content marketing is and how it is deployed. From an inbound marketing perspective, prospects can find you in a number of ways- here’s two: Via your website.

article thumbnail

21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

article thumbnail

Benchmark your digital marketing activity

Savanta

Have you ever wondered how other B2B marketers spend their digital marketing budgets? Where they invest the greatest amount of time? And how effective they feel different digital activities are? I certainly have so when Omobono and The Marketing Society asked Circle Research to survey B2B marketers and establish how they behave in relation to digital, we jumped at the chance.

article thumbnail

The New Social Buyer Ecosystem

Tony Zambito

Image via Wikipedia. From a B2B market view, the new social buyer ecosystem continues to undergo a rapid evolution.  The pace in 2011 has noticeably quickened.  While the social customer ecosystem in the B2C market space is still legions ahead of B2B, it behooves B2B executives to not fall prey to the false sense that the comparative differences means they have to pay little attention.  A new social buyer ecosystem is developing with implications on our conventional thinking ab

article thumbnail

The Perils of Corporate-Personal Twitter Names

B2B Memes

In a post today on The Wall , Tom Callow addressed the tricky question of ownership of journalists’ Twitter accounts. If employees use a Twitter ID that combines their names with those of their employers’ brands, whose account is it? The issue is more complicated than you might think, and isn’t likely to be resolved anytime soon. Until journalists and their employers alike see Twitter and other social media accounts as equivalent in importance to other brand channels and manage them accordingly

Twitter 157
article thumbnail

Blogger’s Block: Writing Tips to Get “Unstuck”

Writing on the Web

What do you do when you’re stuck and can’t write on your blog? Here are some blog writing tips. I diagrammed them out. It’s the rainy season here in Mexico – a great time to do a lot of reading and writing. At least, that’s what one would think…But…I’m having trouble. I’m stuck. I’ve got Blogger’s Block.

Tips 138
article thumbnail

Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

article thumbnail

Email Productivity Tips for Marketers

The Effective Marketer

A recent article on LifeHacker talks about tips to get faster email responses. They talk about: Write shorter emails. Write fewer emails. Ask for a response. Start with a deadline. Only email one person at a time. Those are good, but I’d like to expand a bit on them and also put it in the perspective of a marketing manager. Five Email Productivity Tips for Marketing Managers. 1.

article thumbnail

Missing the Mark

ANNUITAS

One of the most memorable meetings I ever had during my tenure with the first software company I worked for was with my boss, the president of our division. I remember walking into his office, and before I could sit down, he handed me a brochure and asked somewhat accusingly, “Did your team produce this?” Luckily, I was able to answer, “No”, to which he replied, “Good, because if you had I was going to fire you.

article thumbnail

How you can break into digital marketing

Biznology

Image by Getty Images via @daylife. Sometimes they e-mail me out of the blue. Other times they come up to me after a speaking engagement. They always seem so appreciative that I would help, but to me it is just giving back a blessing that I have been bestowed by others. They are unemployed, or "in transition," as many call it these days. And they have a good idea--they want to break into digital marketing.

Marketing 128
article thumbnail

Calculate Your Blogging ROI in 9 Steps

Convince & Convert

Blogging isn’t free. Creating and sustaining a good blog for yourself or your company is a highly labor-intensive proposition. The people (maybe you) working on the blog could be doing something else that helps the company make money, save money, or both. Thus, blogging presents a serious opportunity cost to the company. Smart organizations methodically calculate the impact of blogging on the bottom line, making it easier to justify (or not) the resources allocated to the task.

ROI 153
article thumbnail

The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

article thumbnail

TV Really Is Easier to Measure than Social Media

Digital B2B Marketing

KMart’s CMO made waves recently by saying TV, and other traditional channels, are easier to measure than social media. Social media proponents responded, defending social media’s measurability and highlight the data social media provides. My favorite was this tweet from Jay Baer (who I have a tremendous amount of respect for and I don’t disagree with lightly).

article thumbnail

NewsCorp Phone Tappers Still Dancing; Airbrushers & Pie-Throwers Brought to Justice; Wendi Deng Dodges Lawsuit

Marketing Craftmanship

Exhibit A:"The Case of the Missing Crow's Feet" UK Update: L’Oréal was forced to pull ad campaigns featuring Hollywood star Julia Roberts and supermodel Christy Turlington, after the UK’s Advertising Standards Authority ruled that both ads breached the public watchdog group’s standards code by “digitally manipulating” the ads’ facial images by removing the signs of aging, such as crow’s feet.

Paper 109
article thumbnail

How you can break into digital marketing

Biznology

Image by Getty Images via @daylife Sometimes they e-mail me out of the blue. Other times they come up to me after a speaking engagement. They always seem so appreciative that I would help, but to me it is just giving back a blessing that I have been bestowed by others. They are unemployed, or [.].

Marketing 115
article thumbnail

Diversifying Yourself Into a Platform Business

Convince & Convert

Guest post by Phil Simon , a technology expert and the author of three books. You can back his latest project here. My forthcoming book is about the platform as an important and relatively new business model. I have learned from personal experience that building a platform is not only beneficial, but also imperative for many companies’ survival. I look at myself as a case in point: In a relatively short period of time, I was able to redefine my own business and launch completely new services.

Business 136
article thumbnail

ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

article thumbnail

Launch: Quickly Propel Your Business Beyond the Competition

Ambal's Amusings

If there is anybody who should write a book on how to launch and grow a new business, it should be Mike Stelzner. Mike is a white paper expert and social media rockstar who launched Social Media Examiner in late 2009. In less than 5 months after launch, Social Media Examiner was declared the #1 small business blog in the world by Technorati and had added more than 13,000 email subscribers.

Business 109
article thumbnail

Is Your Marketing Consultant Strategic? Tactical? Or Both?

B2B Marketing Traction

Tweet. Does your marketing consultant ask the right strategic questions? …think outside of the box when recommending tactics? If your answer is “No,” you could be wasting precious marketing money. Recently a business owner approached me and asked if I would assess his marketing programs and provide my recommendations. His business is not a technology or manufacturing company – the industries I normally target – but he wanted the perspective of an outsider to his ind

article thumbnail

What is the buzz about Google+?

Biznology

Image via CrunchBase. Two Biznology blogger is the same interview? Yep, and you have Google+ to thank for it. Last week, Chris Abraham and I were both interviewed by the English-language broadcast of the Voice of Russia to answer the hottest questions on what Google+ is, what threats it poses to other social media properties and how you might use it personally and (someday) for your business.

Buzz 110
article thumbnail

A Brief Marketing Break: #NicheAmnesty and 14 Things About Me

Digital B2B Marketing

Stacey Herbert started a Niche Amnesty challenge on DIYBlogger last week and asked bloggers to share a more personal side for a change. To stop with the sales, the marketing or the technology, and share a bit more about who we are when we don’t put on a public face. Thank you, Stacey, for sharing this challenge, here is my #nicheamnesty contribution.

article thumbnail

1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

article thumbnail

Finally Convince and Convert Gets All Effed Up

Convince & Convert

Yep, I finally did it. After years of holding out, I launched a fan page for Convince & Convert on Facebook. “Oh great,&# you’re thinking. “Another place to interact with Jay, who is already littering my life with blog posts, tweets, Google Plus musings, and an email newsletter. Enough Jay!&#. And I feel the same way. I want a couple weeks to get our sea legs.

Facebook 121
article thumbnail

18 Must-Know Marketing Analytics and Metrics Experts

Adobe Experience Cloud Blog

by Maria Pergolino Marketing Metrics are key to developing the right campaign mix and proving the value of your efforts, but how do you stay up-to-date on everything analytics-focused? What if I told you it’s as easy as following 18 more people on Twitter? The experts below represent the best of the best in marketing analytics, marketing metrics , marketing forecasting, and marketing ROI.

article thumbnail

Battle of the social media titans

Biznology

Image by mira66 via Flickr. Big companies don't move that rapidly. They are lumbering sump wrestlers that move slowly and continually bulk up to be big enough to move the titan on the other side of the mat. As you look at how the social media market is evolving, you can see the lines being drawn. Google is on one side. Large enough to go it alone, Google has it all, between search dominance, YouTube, Blogger, Picasso, and now the Google+ social network.