Thu.Aug 04, 2011

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Social Media Measurement – Would You Still Do It If There Was No ROI?

Marketing Insider Group

There has been plenty of debate about the ROI of social media. And just before my friend Eric Wittlake went on vacation this week, he stoked my creative juices once again with this thought-provoking post about social media measurement. To summarize, the CMO of Kmart stated that TV is easier to measure than Social Media. Eric agrees with him and disagrees with a Jay Baer tweet that suggests Kmart just “try harder.&#.

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Is Your Marketing Plan SMART?

B2B Marketing Traction

Tweet. One Page Marketing Plan. If there is one thing I’ve learned as a marketing consultant, strategic marketing plans must be SMART to be successful. I work with business owners of small to mid-size companies. Especially in tough economic times, they have limited resources to spend on marketing. So, what they do spend on marketing must produce results.

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Don’t Be a Content Marketing Grinch

Convince & Convert

This is the first of what I hope will be a regular series of Webinines: short Webinars of 9 minutes or fewer. Because it’s seemingly 150 degrees throughout most of the country, I went with a cool weather holiday theme on this one. Your Content Should Be Centralized and Decentralized. The default state for most content marketing initiatives is to focus on content that we OWN, that resides on web properties we control.

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The Top 5 Deal-Breakers for LinkedIn Cold Contacting

Adobe Experience Cloud Blog

by Carol Fox Any salesperson will tell you: cold calling is a fine art. It takes perseverance, confidence and insight to be successful. While this approach can be extremely effective in finding the ideal qualified sales lead, too many B2B marketers fall prey to mistakes that could easily be avoided. Now with the advent of LinkedIn, cold calling has a new spin: cold contacting.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Facebook Can Work for B2B Marketers, But You Gotta Know the Rules

Paul Gillin

In my work with B2B organizations, the question of how to use Facebook is invariably front and center. This Is despite the fact that numerous surveys have shown that Facebook is one of the least effective social networks for B2B marketing. In a survey of marketers conducted by BtoB magazine last year , Facebook was ranked last in usefulness among the top five social networks, trailing blogs, LinkedIn, YouTube and Twitter, in that order.

More Trending

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IBM Smarter Planet Delivers Tangible ROI

The ROI Guy

Important research proof points & tools to help clients make strategic investment decisions to empower Smart Vendors and Partners. Today’s more empowered, skeptical and frugal executive is reluctant to invest in new projects unless proposed changes can deliver a tangible financial benefit, significant ROI and fast payback. Frugalnomics is in full effect, and IBM knows that economic justification is key to help customer stakeholders and partners facilitate smarter decisions.

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Why Google+ Matters to Marketers With @Shama Kabani [@InboundNow #32]

Hubspot

Shama Kabani joins us for another exciting episode of Inbound Now, HubSpot's social media and inbound marketing podcast ! Shama is the author of The Zen of Social Media Marketing. She was on the Top 25 Under 25 Entrepreneurs in America list by Businessweek, and she's been named an Online Marketing Shaman by Fast Company. Shama runs her own web TV show over at Shama.TV.

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Online videos “for dummies”: a getting-started guide

EMagine B2B Blog

Continuing our series on online video – the most recent being this one – we realize that most of our clients aren’t General Motors, and won’t be creating videos with truly high production values anytime soon. But that doesn’t mean that the medium isn’t for them. Video can tell a story easier and quicker than [.].

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Is Email Marketing Dead?

Hubspot

In 2009, the Wall Street Journal ran an article called " Why Email No Longer Rules ," which led to extensive discussions about whether email had seen its last, best day. One could easily understand the argument. When social media first pummeled its way onto the scene, three things stood out: It was immediate. It enabled companies to react at the individual level.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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5 Examples of 'Permissive' Outbound Marketing Techniques

Hubspot

The beautiful season of summer blockbusters is coming to a close. But before you take in the sweet, salty smells of movie theater popcorn, you may encounter something even more ridiculous than explosions in a Michael Bay flick. That’s right, those pesky, interruptive commercials sprinkled in between movie trailers. It seems even harder to avoid advertisements at the movies now.

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Google+ to Lead to the Comeback of Google's Realtime Search

Hubspot

If you've been missing the appearance of real-time results in your Google searches over the past month, relief is on the way. Realtime Search was Google's way of including relevant posts and data from sites like Facebook, Twitter, and other social media services in real time. During a recent search panel in California, Google Fellow Amit Singhal revealed that the Google Search team is actively working on bringing Google Realtime Search back to search results, after its hiatus that began in July.

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3 Questions Businesses Should Ask When Selecting a Marketing Agency

Hubspot

The Times Square Alliance estimates that every day, 500,000 people go through Times Square, 10 million TV viewers see live shots of Times Square, and that a sign in Times Square receives an estimated 1.5 million impressions per day. WOW! But how many leads and how much revenue are generated from the millions of dollars spent on these “impressions?