Sat.Dec 12, 2009 - Fri.Dec 18, 2009

article thumbnail

Spredfast Offers Systematic Management for Social Media Campaigns

Customer Experience Matrix

Summary: Social Agency’s Spredfast helps marketers schedule social media campaigns the same way they schedule paid advertising. Cool. It seems like common courtesy to listen to an existing conversation before jumping in with a comment. If social media worked the same way, companies would first buy a monitoring system to track what’s being said, followed by tools to respond to comments made by others.

article thumbnail

10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media. Recession or not Social Media was on a roll ignited by the visibility of events like Obama’s win and Iran’s election protests.

BtoB 178
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

ClickInsights: What was your "Aha" moment in 2009? - Part 2

Ambal's Amusings

It’s almost the end of the year and we will soon start a fresh one. What is amazing about the end of the year is the festive mood it puts us in. It also puts us in a reflective mood as we ponder over what has transpired and how we have come out of this year stronger than we went in. I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ?

article thumbnail

Lead Generation Check list – Part 7: Effective lead management

markempa

My checklist for optimizing the lead generation process so far has included six steps: the mindset of not pushing ; repairing the rift between sales and marketing ; creating the ideal customer profile (and the un-ideal customer profile as well); agreeing upon a universal lead definition that fits your company’s goals and culture; importance of a well maintained database ; and, in step 6, I outlined a multi-modal approach and discussed its importance in the lead gen process.

article thumbnail

WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

article thumbnail

Why B2B marketers hate social media

Chris Koch

In a recent post, I offered some hard research data to support the growing importance of social media to B2B. But this time I want to address the legitimate concerns that ITSMA clients give us when we talk about the wonders of social media. The case for social media isn’t just about showing how buyers are flocking to social media. It’s also about addressing the very real concern that in a time of stretched budgets and lean staffs, social media becomes yet another channel to manage.

More Trending

article thumbnail

ClickLaunch: What Matters NOW - Things to Think About and Do in 2010

Ambal's Amusings

Thunder. Rolling Thunder. You can hear and sense it coming. Similarly, I knew that some fantastic content was coming our way when a few weeks ago, over a cup of hot tea, Rajesh Setty had mentioned to me that he was contributing to an eBook that Seth Godin and Ishita Gupta were putting together. The eBook would include ideas from several thought leaders on what they think will matter in 2010 - somewhat similar to the special sections that Times runs just before the new year.

article thumbnail

How to Make Your White Paper a Success

Everything Technology Marketing

Here is an excellent article from The Bloom Group on how to write truly compelling white papers that create excitement in the marketplace.

Paper 102
article thumbnail

Online Marketing News in 2009: The Year’s Hottest Events

Adobe Experience Cloud Blog

Here is our 2009 year in review. Take a moment to reflect on the year’s most interesting, exciting and sometimes surprising online marketing news. December 2009 Online Marketing News. Twitter Starts Testing Features for Businesses. MySpace and Facebook sign real-time search deals with Google. Facebook Pushes People to Go Public. Time spent on Facebook by 18-24 year olds declines.

article thumbnail

Big List of Blogs Continues to Grow for December.

Proteus B2B Marketing

We continue to find more B2B blogs and receive suggested additions for the the Big List of B2B Marketing and Sales Blogs. This month we’ve got 7 more great blogs to add. Be sure to check them out. Congratulations to all the new additions! Be sure to grab a badge for your site. If you want to import [.]. Tags: B2B Marketing.

article thumbnail

The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

article thumbnail

20 Excellent Facebook Scripts and Resources

JotForm

Networking has certainly become important to our daily life. Whether light-hearted interaction with friends or communicating with business clients the world over, socializing is integral to our personal and professional relationships. Facebook has gotten most of the buzz in the past few years, allow.

article thumbnail

Destroying a Brand the Tiger way

Dahle Communication

Over the past two weeks I have witnessed quite possibly the fastest destruction of one of the best brands in all of history - the fall of the Tiger. As Bill Simmons at ESPN put it: it transformed our collective perception of a famous person and made us re-evaluate every opinion we had about him Your brand is everything. People buy into you and your product, service or company based on the brand.

article thumbnail

5 Top Holiday Marketing Landing Pages

Adobe Experience Cloud Blog

Savvy B2B organizations dedicate a great deal of effort to landing page optimization for their websites, creating relevant, keyword-optimized pages to generate more leads and improve conversion rates. But there’s always room for creativity and excitement in landing page design, especially during the holiday season. B2B marketers can take a cue from B2C businesses and e-commerce sites that are ringing in the New Year – and boosting sales in the process – with holiday marketing landing pages. .

article thumbnail

Don’t leave your customers out of your B2B’s social media effort

EMagine B2B Blog

OK, so you’re proud of being an early adopter of social media. You have a strategy; you’ve set up accounts in all the relevant places like Twitter, Facebook, LinkedIn, and even some niche networks in your industry. This is terrific; all these profiles show up in Google searches for your company, because they all have [.]. Tags: B2B Web Strategy.

article thumbnail

21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

article thumbnail

B2B Illustrated: The Long Sales Cycle

Proteus B2B Marketing

Tags: B2B Selling.

article thumbnail

How to Suck at Twitter (And Still Look Successful)

WebMarketCentral

There are a lot of great b2b marketers and social media contributors worth following on Twitter, like Ardath Albee , Mark Schaefer , Eric Fletcher , Jennifer Kane and Rob Rose to name just a few. These are people who definitely do not suck at Twitter. They are intelligent, discerning, helpful and social. All have respectable, even impressive, but not gargantuan numbers of followers.

Twitter 23
article thumbnail

Holiday Greetings from Marketo, in Verse

Adobe Experience Cloud Blog

Two weeks before 2010. 'Twas two weeks before 2010 and all through the day, the marketers were working through the year-end disarray. Analyzing the '09 plans and the resulting sales, what worked, what didn't, what should've, what failed. The sales team was nestled all snug in their slumber, assured that their quotas they'll soon meet in number. So here at Marketo we did a quick list, of our views and misses and targets and hits.

Marketo 58
article thumbnail

Where search is headed

EMagine B2B Blog

I don’t normally get into predicting the future; somehow, the here and now always seems to present sufficient challenges. But I usually enjoy reading where the experts believe things are going, and of course have at least as many subliminal opinions on the subject as the next practitioner. So it was good to come across Rebecca [.]. Tags: B2B Web Strategy Search Engine Marketing.

article thumbnail

The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

article thumbnail

Participation Inequality Online: Don't Panic if Your Blog doesn't Get Comments

Ambal's Amusings

Whether we're writing a blog post, article or ebook, we're all hoping for the same thing. A reaction. A few dozen comments and a spirited discussion would be nice. Or at least a sign that someone is out there. Blogging can be tough - especially in the beginning - because it's a one-sided conversation. The risk is that, without the immediate affirmation we want, panic sets in and we go off track and off topic, forgetting what our point was in the first place.

article thumbnail

Best of 2009 (So Far): SEO Guidance, Part 3

WebMarketCentral

How can you help SEO clients, whether internal or external, understand what SEO (and isn't) and set proper expectations for an SEO project? What are the key signals of SEO quality on a website? How does the increasing use of social media affect SEO efforts? What common SEO mistakes should you avoid, and what myths to dispel? Find the answers to these questions and others here in more of the best blog posts and articles on search engine optimization from the past year.

SEO 20
article thumbnail

Updating “To register or not” with a bit of illuminating research

EMagine B2B Blog

Recently we posted “To register or not, revisited” …an updating of one of our earliest posts from back in ’06. We reviewed the various camps of strongly-held opinion on the issue, including some promising new hybrid approaches that have surfaced in the intervening time. And then we bemoaned the surprising lack of research on such [.]. Tags: B2B Web Strategy Converting.