The B2B buying process has undergone a sea change in the last decade or so. Access to product information, customer feedbacks, industry opinions etc. has made it easier to research on a company and how well its offering fit the requirements of the buyer. However, the overload of information many a times makes it difficult to choose. After all, it is not easy to choose from a list of vendors, who all claim, they are the best, offer the most revolutionary products and have a huge list of customers who would vouch for their professionalism and the abilities of their product. Does Sales. MORE >>

Demand Generation and Lead Generation, can be easily voted as the most used words in the B2B Marketing space. think marketers have an affinity for these words because they tend to sound more complicated and sophisticated than your regular marketing buzz words. Many a times I have seen marketers use the above words interchangeably often leaving the listener/reader confused on the real purpose of each of these activities. valid observation. While Lead Generation is a subset of Demand Generation where those interested in the offering are then converted into customers. Marketing Vs Sales. MORE >>

Google’s recent algorithm change more popularly known as the Farmer/Panda update is all set to impact nearly 12% of Google’s search queries. The Google alogorithm change has given rise to a lot of speculation, as marketers worry about how it will affect their marketing efforts and their business at large. At LeadFormix, we wanted to see how this change in Google search algorithm will affect our B2B clients in the US. Our detailed report on the Impact of Google Algorithm change on B2B Companies can be viewed on our site. Company 1 – Legal Data Archiving. MORE >>

Today’s post is by Ardath Albee, author of eMarketing Strategies for the Complex Sale and CEO of her firm, Marketing Interactions, Inc. One of the biggest issues in content marketing is determining what you should write about. In fact, the development of engaging content is one of the top challenges reported by B2B marketers. recently wrote a blog post about why writing is a critical skill for B2B marketers, but being a great writer won’t help if you don’t know how to develop content that will catch and keep your prospect’s attention. This is actually easier than you may think. Answer it. MORE >>

Today’s post is by Mike Moran, an Internet marketing, search technology, Web personalization, and Web metrics expert. can almost hear the muttering from here: “No matter what I do, my CEO pays no attention. The rest of our industry is pouring enormous resources into search marketing, and we just sit here doing nothing.” I’ve heard those laments from many people?so many, in fact, that I can’t honestly blame the CEOs. When that many CEOs aren’t interested in something that we know is important, it’s time to stop blaming the CEOs and to start looking in the mirror. Why indeed? they are not. MORE >>