Sat.Jun 25, 2016 - Fri.Jul 01, 2016

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This Week in Content Marketing: Get Ready for Brands to Take Over Facebook Instant Articles

Junta 42

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this episode of This Old Marketing, Robert and I talk about the implications of Facebook opening Instant Articles to brands, starting with Intel. We see an underlying problem that could affect its acceptance by brands. We also take a closer look at Facebook’s new Creative Hub. Sponsor (37:52).

5 Ways B2B CMOs Can improve Audience Development With Buyer Persona Research

Tony Zambito

by Gregor Črešnar. The term, audience development , has become more ubiquitous in the world of marketing.  A recognition of the growing importance of digital content marketing to overall marketing strategies today.  For B2C CMOs, the concept of developing audiences and communities has been an essential core principle for some time. Questions I often receive when working with CMOs specific to B2B.

37

Saving Bad Ideas? You Are Not Alone [Unthinkable Podcast]

B2B Marketing Insider

I yank open the fridge. It’s 8pm, and I haven’t eaten yet. I’m STARVING, except my fridge doesn’t seem to care. It’s slim pickins tonight. In the crisper draw, there’s half a raw eggplant — it’s starting to brown, and the skin is starting to wrinkle. Above Above that, some stale bread. Well, the ENDS of the […]. The post Saving Bad Ideas?

Why digital transformation fails: ignoring staff and stakeholders

i-Scoop

There is ample research on the reasons why digital transformation fails. We’ll mention one piece of research below. However, based upon experience and many, really many discussions over the past few years, here is one reason why digital transformation fails, whether it’s on the level of a business function, a process, an overall business model […].

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

Why You Should Never Email a Proposal

Hubspot

Your team has spent hours researching, writing, and refining a proposal your prospect was eager to receive. Now, you are staring at your email account in frustration as you write your third follow-up email in as many weeks. What could have caused this disappearing act? Was it the content of the proposal? Did the client get cold feet? It's possible. right? The Real Problem Isn't About Email.

13

Which Video Content Channels Should Your Brand Invest In?

Content Standard

Video content is exploding right now, and everyone wants to get in on the game. Amazon is launching its own take on YouTube. Spotify wants to become another MTV. Facebook, Twitter, and YouTube are beefing up their video features. And don’t forget Snapchat , the ephemeral messaging app that ushered in the era of vertical video. Gone are the days when YouTube reigned supreme.

The Muse Is an Excuse [Unthinkable Podcast]

B2B Marketing Insider

We’ve got an EPIC episode today. Literally — I open this episode reading an epic poem…) How often do we think we need some kind of external inspiration to strike? Why do we call upon “the muse” so often as creative individuals? And are we thinking about this all wrong? On today’s show, we first […]. Content Marketing

Generating Leads With Responsive Content

PureB2B

Content marketing entails adopting various strategies that drive audiences to your product. You have seen countless blogs online that present copious amount of information, but these are limited in their ability to generate leads because not all visitors appreciate lengthy texts. Responsive content is done in so many ways, and all these share something in common—there is a need for multimedia (e.g.

3

The Ultimate Guide to Social & PR Branding [Free Toolkit]

Hubspot

Every brand has a story, but great brands that know how to tell that story well. Whether you're selling coffee, bookcases, or enterprise software, the reality is that the competition is higher than ever before. Having a compelling brand story is key, but remember: your story is more complicated than just words. Sure is a lot to keep up with, huh? Every business is different.

6

Senior Marketing Analyst job with Uber Corporate

Opentopic

Opentopic blog >> jobs.campaignlive.com Uber is changing the way the world moves. However, we’re not just about moving people – we’re about creating a marketplace to bring people what they need. We’re looking for a Marketing Analyst on our Performance Marketing team to provide data expertise as we collectively drive growth and enhance user engagement. The right person for this. Marketing ROI Cmo marketing roi

0

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Market With a Mission

B2B Marketing Insider

Start Targeting the Right Accounts for your Business A little over a decade ago companies realized the need for more personalized marketing. Consumers of all types started craving a more personalized buying experience and the ways of marketing had to change so those expectations could be met. Creating a personalized buying experience required marketers to […]. Marketing Strategy

12

How to Harness the Power of a Referral Marketing Business

Act-On

In this digital age, marketing supports the attract, capture, and nurture stages of the customer lifecycle, ideally with a clean handoff to sales close to the purchase point. After the sale, the customer success team generally watches over the account. That’s one reason that marketing is increasingly getting involved in the customer experience. What can referral marketing do for your company?

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The Beginner’s Guide to Content Experiments

B2B Marketing Insider

Testing and optimizing content is extremely important to your marketing strategy. No matter how small or large your team is, optimizing content can generate the same or even more leads than brand new content. In a study from HubSpot, one marketer managed to double the amount of monthly leads from the blog by optimizing old […]. Content Marketing

7

The Onion Shares The Secret To Creating Content That Doesn’t Suck

B2B Marketing Insider

Three years ago, The Onion published this satirical piece “Sponsored Content Pretty F **g Awesome,” ridiculing the absurdity of native advertising. If you’re pressed for time, here are two short snippets to give you a taste of the post: “I love, love, f **g love sponsored content,” said news and entertainment reader Erica Olson, adding that when […]. Content Marketing

0

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

Adwalnut Feature

Opentopic

Opentopic blog >> pinterest.com Performance Marketing has become the grass roots of online business. Advertisers love affiliate marketing because it involves minimal risk. Offers are the core of performance marketing and Affiliate tracking link is the hub of offers which is used to redirect traffic to the offer landing page. Periodically in offers will have more than one landing page. Marketing ROI Cmo marketing roi

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Importance And Benefits Of Digital Marketing For Business – Digital Strategies, Digital Strategy, Content Marketing

Opentopic

Opentopic blog >> digitalstrategies.co.uk Importance And Benefits Of Digital Marketing For Business Today, everyone is talking about their digital marketing strategy as it has created a buzz among business. Those people who have enjoyed the benefits of digital marketing never stops talking about it. If you are a businessman with a little or no knowledge in digital marketing, then this. Marketing ROI Cmo marketing roi

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6 Ways to Reduce Bot Influence on Your Marketing Analytics

Opentopic

Opentopic blog >> semrush.com A recent analysis of internet usage discovered that in the first quarter of 2016, nonhuman sources accounted for roughly 48 percent of all traffic to thousands of sites. These nonhuman visitors might be search engine crawlers indexing a site for Google, harmless scripts used to automate processes, or more nefarious hacker codes doing everything from click. Marketing ROI Cmo marketing roi

0

Inbound Marketing Budget Calculator

Opentopic

Opentopic blog >> kunocreative.com Diagnosing the needs and the associated costs for inbound marketing resources varies greatly depending on goals and strategic techniques. As marketers continue to move away from from interruption-based marketing many still struggle with how to identify and build a budget for some of the common activities that will be performed to reach their goals With a. Marketing ROI Cmo marketing roi

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Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

How Long Does It Take for Inbound Marketing to Work?

Opentopic

Opentopic blog >> blog.waypostmarketing.com I have been taught that results are what really matter. What I’ve later learned on my own is that you should also be smart and understand which results matter the most and which ones are worth your investment. So before you are ready to bet your investment on inbound marketing, you are absolutely right to ask. Marketing ROI Cmo marketing roi

0

Inbound Marketing Budget Calculator

Opentopic

Opentopic blog >> kunocreative.com Diagnosing the needs and the associated costs for inbound marketing resources varies greatly depending on goals and strategic techniques. As marketers continue to move away from from interruption-based marketing many still struggle with how to identify and build a budget for some of the common activities that will be performed to reach their goals With a. Marketing ROI Cmo marketing roi

0

How Long Does It Take for Inbound Marketing to Work?

Opentopic

Opentopic blog >> blog.waypostmarketing.com I have been taught that results are what really matter. What I’ve later learned on my own is that you should also be smart and understand which results matter the most and which ones are worth your investment. So before you are ready to bet your investment on inbound marketing, you are absolutely right to ask. Marketing ROI Cmo marketing roi

0

Advertising Account Manager (French+English) (Barcelona)

Opentopic

Opentopic blog >> opentopic.com – Have an understanding and ability to analyse client ROI / CPA goals and data, media buying cycles, Web site architecture, product / service update schedules, marketing philosophy, target demographics, etc. – Act as the lead with your dedicated partner teams (AAM, CS, Reporting Analyst) to manage client services and develop account strategies – Understand how. Marketing ROI Cmo marketing roi

0

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

The Ned Stark approach towards Advertising and getting your boss to understand ROI within Social Media

Opentopic

Opentopic blog >> opentopic.com “People are allergic to advertising… If your content is performing well organically, it will perform well through native advertising”. comment by Dennis Yu, CTO of Blitzmetrics, when asked about proof that native advertising works. More often than not, a business like a political campaign, hotel and restaurant or a mom & pop are managed by. Marketing ROI Cmo marketing roi

0

Data-Driven Metrics: Inbound Marketing Analytics to Monitor

Opentopic

Opentopic blog >> opentopic.com Over the history of marketing, there has been little ability to actually test and measure the ROI of advertisements, campaigns, and engagement. Unless you had the budget of Coca Cola or Microsoft, it was almost impossible to know what traffic sources were driving new customers. Then came the internet and for a few years marketers and. Marketing ROI Cmo marketing roi

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How B2B Marketers Can Deliver Personalization At Scale

Opentopic

Opentopic blog >> opentopic.com Traditional B2B marketing was about awareness. Digital marketing is about attraction. We no longer can afford to focus on a large, undifferentiated audience. We want — and need — to speak to those who are predisposed to listen to us. That means we need to know about them. Know about their interests. This way we can. Marketing ROI Cmo marketing roi

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Marketing ROI: 9 Steps to a Better Measure

Opentopic

Opentopic blog >> opentopic.com ROI has been the bugaboo of marketing for almost as long as marketing existed. But, marketing ROI isn’t all it’s cracked up to be! ROI – return on investment – comes from financial management. It is used to assess whether a particular investment generates enough revenue to be worth the investment. Commonly, ROI is used to. Marketing ROI Cmo marketing roi

0

Marketing Optimization Toolkit: The Science behind Marketing Analytics

Marketers are well-versed in the art and science of optimization.

Are Direct Mail Marketing’s Days Numbered?

Opentopic

Opentopic blog >> opentopic.com Is direct mail marketing dead? If it is, no one’s bothered to tell home improvement contractors, who continue to make regular use of the U.S. Postal System to send postcards, letters, flyers, and other printed pieces to select prospect lists, with mixed results, that is, in the 0.005 to 0.02 percent range of return. Proponents of. Marketing ROI Cmo marketing roi

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Digital Performance Manager- Marketing up to £50,000 + Bens (29961615)

Opentopic

Opentopic blog >> opentopic.com As the Digital Performance Manager you will be responsible managing a substantial digital marketing budget to achieve significant business growth for the company. You will be responsible for managing the performance display and affiliates marketing as well as being responsible for leading the delivery of online marketing targets across all paid marketing channels. A key function. Marketing ROI Cmo marketing roi

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The Content Marketing Wheel: A Smart Approach To Content Strategy

Opentopic

Opentopic blog >> opentopic.com If you’ve been playing in digital content for any period of time, you’re probably familiar with this scenario: you publish a new blog post, get a spike in traffic and engagement, then watch your analytics level out. It’s a common pattern in B2B marketing — only 10% of blog posts continue to increase visits over time, Marketing ROI Cmo marketing roi

0

Shelly – Facebook Insight For Facebook Ads Manager

Opentopic

Opentopic blog >> opentopic.com Proving the ROI of social media marketing has long been a difficult, if not impossible, task for many marketers. So you got 1,000 Likes – how does that convert to sales? So you’ve managed to up your total Instagram hearts […] Step up your digital marketing with Opentopic powered by IBM Watson: the right content for. Marketing ROI Cmo marketing roi

0

Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.

The Content Marketing Wheel: A Smart Approach to Content Strategy

Opentopic

Opentopic blog >> opentopic.com If you’ve been playing in digital content for any period of time, you’re probably familiar with this scenario: you publish a new blog post, get a spike in traffic and engagement, then watch your analytics level out. It’s a common pattern in B2B marketing — only 10% of blog posts continue to increase visits over time, Marketing ROI Cmo marketing roi

0

How To Build Customer Trust Through Content Marketing

Opentopic

Opentopic blog >> customerthink.com As an online marketer, you are likely to be looking at different strategies like SEO, PPC, social media and content marketing to reach out to customers. Each of these strategies have their pros and cons with respect to how soon you can see results to how much a campaign can typically cost. Among these different channels, Marketing ROI Cmo marketing roi

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Instagram photo by Mike Allton ▪️ Author ▪️ CMO • Jun 26, 2016 at 1:26pm UTC

Opentopic

Opentopic blog >> instagram.com Read complete article Step up your digital marketing with Opentopic powered by IBM Watson: the right content for the right persona at the right time. Request a demo. Marketing Technology Cmo undefined

0

Is your CRM implementation quietly breaking down into pieces?

Opentopic

Opentopic blog >> dailymirror.lk Last week we said you need to address a number of business issues when you are implementing a customer relationship management (CRM) system. We also emphasised that these issues can make the difference between your success and failure. We discussed two such issues last week. Today we discuss the rest. (3) Determining where your system resides. Marketing ROI Cmo marketing roi

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B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Where Instagram and Facebook advertising converge and where they differ

Opentopic

Opentopic blog >> opentopic.com It may require some adjustments for the form factor, but don t reinvent the wheel. Yes, mobile has grown to represent the lion s share of Facebook s ad revenue — but it s 100 percent of Instagram s. The landing-page experience in Instagram advertising must be 100 percent mobile-optimized to give advertisers a shot at. Marketing ROI Cmo marketing roi

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