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| Page 1 of 1 | Previous | Next | LEAD VIEWS NOVEMBER 4, 2011  Think Like Your Customer: Aligning Selling to Buying Process A while back I read Bill Stinnett’s excellent book, Think Like Your Customer, which should be required reading for anyone in Sales and Marketing, especially if you market high-value products and services. Those of us in MO need to assert leadership in aligning our company’s sales process with our customers’ buying process. The healing starts at home. Where are they in the buying process? | LEAD VIEWS NOVEMBER 18, 2011 When Should You Really Think About Marketing? We all know that marketing is critical to our business success, because it helps us showcase our offerings to the world in a way that it is enticing. Enticing enough for them to trust our story and invest in us. But have you ever wondered, where does the process of marketing really start? Does it start as soon as you are ready to launch a product? Does it start after you have made a little headway into the market and realize people like your offering? Or does it start when you start thinking about your product? If you were to ask me, I would say, marketing starts at the idea stage. | | | | | |
| LEAD VIEWS NOVEMBER 28, 2011  Don’t let your B2B Marketing lose steam this Holiday Season! Dear Readers, Hope you had a fabulous Thanksgiving weekend, with family and friends. Thanksgiving marks the start of the holiday season; which is synonymous for quality family time and the time for unwinding and planning ahead for the New Year. For B2B businesses, it’s a mad dash towards meeting those yearly targets with sales guys trying every trick in the book to get last minute deals inked. | |
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