Top B2B Marketing Zone Lead Capture Curation Content for September, 2011

LEAD VIEWS SEPTEMBER 23, 2011 6 reasons why your organization might need a Marketing Automation Solution Marketing Automation is a fairly known concept ; in fact many B2B companies today realize the immense potential of this multi-dimensional tool. In a world where every day hundreds of ideas, products and business solutions take shape and hundreds more make a beeline for our fleeting attention, it is essential to know which of these merit the time and resources spent in exploring their worthiness and their relevance in our organization’s scheme of priorities. Does your organization struggle to generate leads? But then finding good business leads is no mean task. the anonymous ones). Does Sales. MORE >>	LEAD VIEWS SEPTEMBER 30, 2011 Marketing Operations, Accountability and Disposability As a tough economy and demanding CEOs call for more disciplined, streamlined, accountable marketing, what impact does this new reality have on how marketing professionals are valued and treated by their organizations? Is Marketing Operations a protector of individual marketers, helping them optimize and mobilize their talents toward achieving enterprise strategic objectives? Or is it a sinister means to shift responsibility from the system to individuals, making them even more vulnerable and disposable in the name of efficiency and profitability? They can empower marketers or enslave them. MORE >>	RECENT POSTS SEPTEMBER 30, 2011 \| LEAD VIEWS Marketing Operations, Accountability and Disposability SEPTEMBER 23, 2011 \| LEAD VIEWS 6 reasons why your organization might need a Marketing Automation Solution SEPTEMBER 16, 2011 \| LEAD VIEWS 4 Building Blocks to Using Content for Lead Generation SEPTEMBER 9, 2011 \| LEAD VIEWS Breaking the Marketing Manipulation Madness Model
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LEAD VIEWS SEPTEMBER 16, 2011 4 Building Blocks to Using Content for Lead Generation Today’s post is by Kim Gusta, Content marketing expert for the technology industry and owner of Kim Gusta Marketing. Lead generation is a common goal for content marketing strategies. In fact, 63% of companies in a MarketingProfs and Junta42 survey said lead generation was their third most important goal for content marketing (brand awareness was #1 and customer retention/loyalty was #2). Content marketing is a great strategy for lead generation, but you need to go about it the right way. Attend and learn more about using content marketing to generate leads. Really, really well. Next Steps. MORE >>	LEAD VIEWS SEPTEMBER 9, 2011 Breaking the Marketing Manipulation Madness Model Bet you can relate to this. . Yesterday I leave a voice message for a prospect and out of nowhere a page pops up in my browser with the audio blaring about something I either don’t care about or don’t want to hear at that inconvenient moment. shuffle through multiple open browser windows with banner ads irritatingly flashing at me before I find the culprit and close it. couple of minutes later I receive yet another unwanted call from a telemarketer trying to convince me to buy something or donate to something. The lazy person’s approach to telemarketing. Receiver be damned. search for it. MORE >>
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