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| Page 1 of 1 | Previous | Next | LEAD VIEWS JULY 1, 2011  Marketing Automation Is No Genie In A Lamp! The B2B buying process has undergone a sea change in the last decade or so. Access to product information, customer feedbacks, industry opinions etc. has made it easier to research on a company and how well its offering fit the requirements of the buyer. However, the overload of information many a times makes it difficult to choose. personally think that like, charity, good manners etc. Does Sales. | LEAD VIEWS JULY 22, 2011  Demand Generation Necessary For Lead Generation! Demand Generation and Lead Generation, can be easily voted as the most used words in the B2B Marketing space. think marketers have an affinity for these words because they tend to sound more complicated and sophisticated than your regular marketing buzz words. valid observation. Marketing Vs Sales. see Demand Generation as marketing centric and Lead Generation as sales centric activity. | | | | | |
| LEAD VIEWS JULY 11, 2011  Is Your Content Speaking to your Target Audience? Think about it- The corporate website is the digital face of your company through which you engage with your audience, tell them who you are, what you stand for and share with them your expertise and experience. Now go back and check your website and see if your content is in line with this definition- especially the point about ‘engaging’ with your ‘audience’. Is the right message going out? | |
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