March, 2007

Trending Sources

B2B Lead Generation Blog: On building targeted lists for B2B Lead Generation Programs

B2B Lead Generation Blog

Would you buy this business card? When you buy a list of names, you are basically buying business cards on a list. But there is no such thing as buying the perfect list, especially if you have a complex sale

List 42

How do you allow prospects to get closer to your product?

Anything Goes Marketing

Have you ever been miffed when trying to test out a product from a website? It amazes me at times when I go to websites and when I want to demo or test drive a product I'm either given a message such as "Fill out a form and someone will contact you", sent to a fact-sheet with boring statistics or a powerpoint presentation opens that shows me nice pictures of happy people. That isn't what I want!

B2C 2

More Mobile Campaign Management Systems

Customer Experience Matrix

It turns out the world of mobile marketing systems is further developed than I thought. Either that, or these people are really good at putting up impressive Web sites.) A bit more research turned up a number of vendors who appear to have reasonably sophisticated mobile marketing systems. Those that seem worth noting include: MOVO , Flytxt , Kodime , MessageBuzz , Velti , Wire2Air , and Knotice. These are in addition to the firms I mentioned yesterday: Enpocket , Ad Infuse and Waterfall Mobile. suspect most fall into the latter category.

Showtime - Dexter on Showtime- Watch The Killer Season of Dexter, only on Showtime

Smashmouth Marketing

Michael C. Hall, David of Six Feet Under, stars in Dexter on Showtime. I'm late to the game, but my buddy Carl recommended I check it out. found the first two episodes on Showtime's website and I'm hooked! The cleverness of the concept is wonderful. Hall plays Dexter, a blood spatter forensics expert for the Miami police, who has his own form of learning.he is a serial killer. He's not the creepy Firstname "Wayne" Lastname type serial killer though, he only kills bad guys. Check it out.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

Blogger: Redirecting

Buzz Marketing for Technology

You're about to be redirected. The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been

Marketing Edge

Marketing Edge

podcast length: 12:25. wouldn't you like to be a fly on the wall in the conversation between a big company's cmo and the general counsel on whether the company should have a blog? would love it. you have that chance by listening to

B2B Lead Generation Blog: Now Announcing the "Start With A Lead" Podcast Show

B2B Lead Generation Blog

startwithlead_album i am pleased to announce that i'll be hosting a new podcast show called "start with a lead" debuting in april. the show will have content specifically for marketers and those who care about b2b lead generation

Landing Page Strategies and Lead Qualification

Anything Goes Marketing

Here are some quick tips from the experts - Google that is - on how to improve your landing pages. Check out the Top 7 Landing Page Strategies on the Google Analytics blog. found #4 interesting: "Using qualifying copy". This strategy is used by marketers to try and limit the form submissions to only those people who are truly interested in your product or service. Google recommends that you should add certain requirements such as "A minimum order is required" etc. How do you Increase Conversions yet Ensure that the Leads are Qualified? This is the magic question for some marketers. Chad H.

Enpocket Makes Mobile Advertising Look Mature

Customer Experience Matrix

As you know from Monday's post , I’ve been poking around a bit at mobile marketing software. One company that turned up is Enpocket , a Boston-based firm that has developed what appears—and I’m basing this only on their Web site—to be an impressively complete system for managing mobile advertising campaigns. Its two main components are a marketing engine that sends messages in pretty much any format (text, email, Web page, video, etc.), and a personalization engine that builds self-adjusting predictive models to target those messages. that enpocket doesn’t mention.

Free iTunes Downloads

Smashmouth Marketing

What a greet RSS feed to add to your collection, Free iTunes Downloads is exactly that, posts free media links for iTunes. I'm always game for a free song or two. Nice way to find new artists.

RSS 2

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Blogger: Redirecting

Buzz Marketing for Technology

You're about to be redirected. The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not

Marketing Edge

Marketing Edge

Social Media 2007 preview: Nuts about Southwest Airlines Blog. In another preview of the Social Media 2007 conference, I chat with Paula Berg, manager of public relations and strategic communication at Southwest Airlines

B2B Lead Generation Blog: Webcast: How to Precisely Define a "Lead" Before Marketing Begins

B2B Lead Generation Blog

if you are like most b2b marketers, lead generation is at top of your priority list. but as you may already know, generating tons of "leads" doesn't guarantee sales will follow. does the sales department either ignore your hard-won

I Invented the Word Blogletter

Anything Goes Marketing

According to Veronica Brown over at the Content Factor , I co-invented the word "blogletter" which is a combination of a blog and an enewsletter. This is based on my blog post called: Where Do Your Email Newsletters Go? Email Heaven? Becuase I did publish my blog post first on this subject, I'm taking full credit for this - yeah baby! Chad H. PS - Ok, the term blogletter has been used for many purposes but it seems that this was the first time it was used for this purpose - prove me wrong!

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

Defining Process is Key to Selecting Software

Customer Experience Matrix

Readership of this blog picks up greatly when I write about specific software products. I’d like to think that’s because I am a famous expert on the topic, but suspect it’s simply that people are always looking for information about which products to buy. Given the volume of information already available on the Internet, this seems a little surprising. But given the quality of that information, perhaps not. Still, no matter how pleased I am to attract more readers, nothing can replace talking directly to a software vendor. So how do you know when you know enough to buy? That’s the tricky part.

This Omnivore's Dilemma

Smashmouth Marketing

Having taken my share of carbon from the world and packing it into my sizable body, my brother-in-law Jason recently recommended I read The Omnivore's Dilemma by Michael Pollan. To say it may change the way I think about food is an understatement. I am one of those people that takes a hobby or cause to a new level and make the term "type A personality" seem soft, but this is one mission I believe I may make a permanent one. Thanks for the recommendation Jason! The first section on the book will do two things for you. See what it does for you.

Blogger: Redirecting

Buzz Marketing for Technology

You're about to be redirected. The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not

Marketing Edge

Marketing Edge

the social media 2007 conference, sponsored by business capital edge, is being held april 5 and 6 in chicago. it will cover essential issues about corporate blogging and podcasting and will include presentations from southwest airlines

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

B2B Lead Generation Blog: Going beyond the sales lead

B2B Lead Generation Blog

ultimately, the purpose of b2b marketing is to help the sales team sell. but marketers often get so wrapped up in driving activity that they seem to forget it's about driving sales conversion. for example, ask most executives and

Email Tools and Forrester's Best & Worst of Email Marketing

Anything Goes Marketing

Are you looking at different ways to evaluate your email effectiveness? There are few different ways that you can evaluate email usability, effectiveness and ROI. I've found a few email tools and resources that you may find useful. Many of these tips are fairly obvious but how often are you checking to make sure that you and your team are following these best practices? Do you actually measure your overall email effectiveness in terms of ROI? Measuring Email Usability / Effectiveness If you're asking the following questions: Is my email sign-up process fully optimized? How do you do this?

Lifetime Value is More than Another Way to Spell ROI

Customer Experience Matrix

One of our central propositions at Client X Client is that every business decision should be measured by its impact on customer lifetime value. This is because lifetime value provides a common denominator to compare decisions that are otherwise utterly dissimilar. How else do I choose whether to invest in a new factory or improve customer service? I was presenting this argument yesterday when I realized that you could say the same for Return on Investment. That brought me up short. Is it possible that we’re really not adding anything beyond traditional ROI analysis?

Sanjaya Malakar is Benefiting by a Complex System Anomoly

Smashmouth Marketing

I watch American Idol. I'm not ashamed. My daughter Melissa got me into it. But one thing my daughter listens to all week is how I complain about the voting format. The audience is presented with 10 contestants and can vote for their favorites. The dynamic that takes place is unfair. The standout singers get the votes, and the people that did really bad and need to be saved get the votes. The middle ground, those contestants that should survive another week, get lost in the action. But he survived. Absurd.

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

Blogger: Redirecting

Buzz Marketing for Technology

Ok, I couldn't help myself when I saw this statement, in print no less, for not adopting Web 2.0 tactics – so I just had to point this one out: "This group has been burned by being on the leading edge of technology," said a leading

Marketing Edge

Marketing Edge

get real about the virtual world with linda zimmer. in another preview of the newcomm forum, i chat with linda, who's president and ceo of marcom:interactive. we discuss the real world of marketing opportunities in the virtual world of

Insight24 - YouTube for B2B Podcasts and Video?

WebMarketCentral

Webcasting and rich media producer ON24 is beta testing a new portal / directory site for B2B webcasts , podcasts , corporate videos, and online demos called Insight24. With content in over 30 business and technology categories, Insight24 has been called " YouTube for B2B podcasts, webcasts etc." but the better analogy might be that it's KnowledgeStorm for online audio and video.

Lead Generation "Insights". Yeah Right!

Anything Goes Marketing

RainToday which is typically a pretty good source for small B2B companies looking to market professional services almost blew it with their new research report called " What's Working in Lead Generation ". While I didn't purchase the complete report, I had a look at the executive summary and wasn't impressed until the last few points. In the downloadable PDF, they provide 6 lead generation insights for 2007. These insights are really not that insightful. Here they are: Brand Matters. Note the heavy sarcasm. Know Your Target Market. Are they serious? This seems pretty obvious. This is crucial.

Marketing Optimization Toolkit: The Science behind Marketing Analytics

Marketers are well-versed in the art and science of optimization.

Why You're Going to Replace the Mobile Marketing Software You Haven't Even Bought Yet

Customer Experience Matrix

I’ve seen several (well, two) articles recently about mobile marketing software. That’s one mention short of a trend, but I figured I’d be proactive and see what was going on out there. The general idea behind the articles was that new products are now making it easier to do serious campaign management for mobile promotions. Somewhat to my disappointment, a quick bit of Googling showed there are many more than two products already present in this space. Most seem to be SMS bulk mailers—very much the equivalent of simple software for sending direct mail or mass emails.

SMS 2

Smart Marketing: Trying to find marketing articles? Here are two marketing articles Ive just written

Smart Marketing

some of you may be trying to find marketing articles and tips. i've recently written some marketing articles that have been posted on other sites. here are two of them: my marketing article 3 must-have metrics for your marketing staff

Blogger: Redirecting

Buzz Marketing for Technology

Last summer a former colleague referred me to an article, “Marketing is a Conversation” written by David Maister and Lois Kelly. A few months later I found myself speaking at an event along with Lois, and I got to better understand her

ClickFox Generates Detailed Experience Maps

Customer Experience Matrix

I’m just finishing a review for next month's DM News of ClickFox , a product that visualizes the paths followed by customers as they navigate interactive voice response (IVR), kiosks, Web sites and other self-service systems. John Pasqualetto, ClickFox’s Director of Business Development, tells me the product is easy to sell: basically, the company loads a week’s worth of interaction logs, plots them onto a model that classifies the different types of events, and shows customer paths through that model to the prospective buyer. The value jumps right out,” according to John.

Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.

Survey Highlights Interest in Marketing Performance Measurement

Customer Experience Matrix

According to The CMO Council , “the majority of marketers feel that their top goal in 2007 is to quantify and measure the value of marketing programs and investments (43.8%)” and “respondents tapped [marketing] performance dashboards as the top automated solution to be deployed in 2007.” This is happy news for Client X Client, since that’s the pond we swim in. The Grinch in me points out that 43.8% is not a majority and that the actual survey question asked about “issues or challenges”, not goals. It’s interesting stuff and available for free (registration required

CMO 2

Proving the Value of Site Optimization

Customer Experience Matrix

Eric’s comment on yesterday’s post , to the effect that “There shouldn’t be much debate here. Both full and fractional designs have their place in the testing cycle” is a useful reminder that it’s easy to get distracted by technical details and miss the larger perspective of the value provided by testing systems. This in turn raises the question posed implicitly by Friday’s post and Demi’s comment, of why so few companies have actually adopted these systems despite the proven benefits. You can outsource the skills part: most if not all of the site testing vendors have staff to do this for you.

Is Taguchi Good for Multivariate Testing?

Customer Experience Matrix

I’ve spent a lot of time recently talking to vendors of Web site testing systems. One topic that keeps coming up is whether Taguchi testing—which tests selected combinations of variables and infers the results for untested combinations—is a useful technique for this application. Some vendors use it heavily; some make it available but don’t recommend it; others reject it altogether. Vendors in the non-Taguchi camp tell me they’ve done tests comparing Taguchi and “full factorial” tests (which test all possible combinations), and gotten different results.

The Market for Web Testing Systems is Young

Customer Experience Matrix

I’ve received online newsletters in the past week from three Web optimization vendors: [x+1] , Memtrics and Optimost. All are interesting. The article that particularly caught my attention was a Jupiterresearch report available from [x+1], which contained results from a December 2005 survey of 251 Web site decision makers in companies with $50 million or more in annual revenues. What was startling about the report is its finding that 32% of the respondents said they had deployed a “testing/optimization” application and another 28% planned to do so within the next twelve months.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Is SiteSpect Really Better? How Would You Know?

Customer Experience Matrix

Tuesday’s post and subsequent discussion of whether SiteSpect’s no-tag approach to Web site testing is significantly easier than inserting Javascript tags has been interesting but, for me at least, inconclusive. understand that inserting tags into a production page requires the same testing as any other change, and that SiteSpect avoids this. But the tags are only inserted once, either per slot on a given page or for the page as a whole. After this, any number of tests can be set up and run on that page without additional changes. But testing only works if you understand what you’re doing.