Tomorrow People
APRIL 5, 2012
Every business-owner needs more time. Addressing your business branding can seem like yet another addition to your ‘to do’ list. But there are some very important reasons why you should never ignore your business branding: Credibility. Your branding design can have a direct impact on your profits – and that’s down to how your potential customers see you.
Biznology
APRIL 5, 2012
I was sitting in a hotel lobby preparing to present as part of a panel at OMMA Global in San Francisco when a co-panelist said something that shocked me. “People ask why I got out of SEO to focus on paid media. I answer that Google wrecked SEO, so all that’s left is paid.” The context: we were talking about all the changes Google has made recently to make SEO more difficult–some might say impossible.
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Webbiquity
APRIL 5, 2012
While the web is worldwide, search is often local. An enterprise software developer may want its website to show up in relevant searches virtually anywhere on the globe, but a restaurant, retail shop, marketing agency or IT services firm is generally much more concerned about showing up in searches from its own backyard than from Bangladesh or Turkmenistan.
Adobe Experience Cloud Blog
APRIL 5, 2012
by Jason Miller I just got back from the ad:tech conference here in San Francisco and once again it was a stellar line up of keynotes and sessions. The highlight for me was the keynote on Tuesday with Guy Kawasaki and Robert Scoble. They took to the stage in a very informal conversational manner to discuss everything on the mind of a good social media marketer; Google+, Facebook, Twitter and everything in between, including lots of takeaways for the B2B marketing world.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
MLT Creative
APRIL 5, 2012
Scientific Theory: According to the Theory of Reasoned Action (TRA), people often make decisions based both on personal and social attitudes. If we can appeal to both, we might be more effective at encouraging a prospect to adopt our desired buying behavior. Applying Theory to B2B: For example, we once marketed a service for a client that involved recycling refrigerant.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
JotForm
APRIL 5, 2012
Constant Contact is one of the most popular email marketing services. You can use Constant Contact to stay in contact with your users and build strong relations with your customers.Today, we are happy to announce integration with Constant Contact! You can easily add integration to your forms to.
SnapApp
APRIL 5, 2012
Google rolled out its new privacy policy last month, unifying dozens of programs under the same terms of service. The company says that this streamlined policy will make it easier for consumers to find out how Google uses their personal information. But many critics believe that the company is just trying to compile personal data to sell information to advertisers, and the company's new policy only pays lip service to transparency.
readwrite
APRIL 5, 2012
The populace of the Internet has made its wishes painfully clear. They do not want to be tracked, do not want advertisers to identify them or their behaviors in any way, shape or form. Apple understands this, and that is one of the reasons that it is deprecating its Unique Device ID (UDID) in an attempt to pre-empt advertisers and analytics services from tracking user behavior.
Convince & Convert
APRIL 5, 2012
This is Episode 10 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Lauren Teague , who handles social media for the PGA Tour. Read on for insights from Lauren, and Eric’s Social Media Stat of the Week (this week: is CEO engagement on social media channels important?). Listen Now. Click the play button to listen here: Download the audio file: [link].
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Hubspot
APRIL 5, 2012
Facebook's new "Timeline" design has been mandatory for all Facebook businesses pages for almost a week now, and you may have noticed your cover photo is now taking up some serious real estate. So even if you don't take the time to use new features like pinning, starring, and milestones , it's certainly worth taking some time to make your cover photo stunning, creative, functional, or all of the above.
Digital B2B Marketing
APRIL 5, 2012
Marketing automation is built on the premise of delivering the right communication to the right person at the right time. Successfully delivering the right content at the right time hinges on data. Data that is provided explicitly by prospects, and more importantly, data that is provided implicitly through their engagement with your communications and content.
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