It’s December, which means it’s time to speculate about what the forthcoming year will bring in the world of marketing, social media and demand generation. For us this is more than just a fun-filled. [[ This is a content summary only. Visit my website for full links, other content, and more! ]]. B2B marketing B2B Sales Future trends 2013 b2b c2a call to action content management systems crm retargeting Demand Generation demand waterfall model email retargeting predictions search retargeting seo retargeting siriusdecisions site retargeting social media surround marketing tableau software MORE >>

Demand generation can be difficult at times because marketers occasionally need to balance competing interests. Sales teams expect a constant flow of hot leads. Marketing managers work hard to ensure an uninterrupted stream of ripe opportunities. But the singular focus on easy-to-close leads might be at the expense of potential opportunities from “cooler” leads that seem inactive or dead. When hot leads don’t convert to revenue – or don’t convert quickly enough – sales sometimes complains that marketing’s qualification process isn’t stringent enough. More sources yield more opportunities. MORE >>

The proliferation of the Internet has transformed the way we create, publish and distribute content. Think about the pre-Internet era when companies were at the mercy of content publishers for distribution of content, and where consumers had very few options and meager resources for information gathering. Today, the situation is exactly the opposite. The Internet has made a publisher of each one of us. We now have a problem of plenty – there is too much information available for consumers but it is scattered across the web in different forms, across social networks, and in different languages. MORE >>

This post is inspired by the success of Instagram. It proves, once again, the impact of visual media on the human experience. We can trace that experience from the primitive cave paintings at Lascaux, through religious iconography over the centuries and ultimately to digital representations of images, graphic elements, symbols, and so forth. Witness the success of Internet-based platforms such as Flickr, Photobucket and YouTube. One could argue that the genesis of social media platforms such as Facebook was, simply, social interaction around a photograph. Images must of course be compelling. MORE >>

In an earlier post we discussed the importance of paying attention to warm or less-than-perfect leads that could result in sales if pursued with additional insight and diligence. In this post we want. [[ This is a content summary only. Visit my website for full links, other content, and more! ]]. B2B marketing B2B Sales CRM Lead analytics Lead Lifecycle Management b2b Demand Generation leads Marketing Automation ROI sales rejected leads srls MORE >>