Is Predictive Scoring Part of Your Marketing Mix?
Lattice
OCTOBER 24, 2018
Use Predictive Scoring to Gain Competitive Advantage in 2015 According to SiriusDecisions, there are nearly 14 times more companies doing …
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Lattice
OCTOBER 24, 2018
Use Predictive Scoring to Gain Competitive Advantage in 2015 According to SiriusDecisions, there are nearly 14 times more companies doing …
Lattice
OCTOBER 24, 2018
In Predictive Scoring, Quality Matters No matter the model, the insight you gain is only good as the data you …
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Lattice
OCTOBER 24, 2018
Recently, VentureBeat dropped news that Salesforce.
Lattice
OCTOBER 24, 2018
Growing companies run in feast or famine mode.
Lattice
OCTOBER 24, 2018
It’s the time of year when predictions for the next year start to populate the airwaves.
Lattice
OCTOBER 24, 2018
Admit it. When you walk or drive by a really nice neighborhood, you often peer into the windows to see.
Lattice
OCTOBER 24, 2018
The Lattice event crew was back at it again this past week during the Dreamforce Conference in San Francisco.
Lattice
OCTOBER 24, 2018
This week marked the eighth annual B2B Forum, hosted by MarketingProfs, and my third MPB2B.
Lattice
OCTOBER 24, 2018
Have you heard about the Society of the Secret Sauce yet? Earlier this week, we announced our members-only club.
Lattice
OCTOBER 24, 2018
Some may think that marketing is full of interruptions.
Lattice
OCTOBER 24, 2018
Congratulations! You’ve finally got your predictive lead scoring software up and running.
Lattice
OCTOBER 24, 2018
As many of us begin to plan our strategies for 2015, it’s a good time to absorb new ideas and …
Lattice
OCTOBER 24, 2018
This week SiriusDecisions held its annual European Summit in London and I had the pleasure of soaking up over 14 … Image description
Lattice
OCTOBER 24, 2018
Earlier this week we announced the Society of the Secret Sauce, our members-only group which celebrates the marketing.
Lattice
OCTOBER 24, 2018
Most marketing and sales leaders think of lift measurement when comparing the performance of two prediction models.
Lattice
OCTOBER 24, 2018
If you’re intrigued by the promise of using predictive marketing applications to gain new buyer insights, you’re not alone.
Lattice
DECEMBER 18, 2019
Here at Lattice Engines, identifying and targeting personas plays a big part in our SDRs’ outbound sales process. Persona-based selling helps us create messaging that resonates with our target customers, generates high meeting volume, and secures quality conversations that close.
Lattice
DECEMBER 11, 2019
Whether “sales isn’t converting enough leads” or marketing is “sending sales junk leads,” chances are that the reality of your sales and marketing misalignment falls somewhere in the middle. Wherever the truth may lie, the data doesn’t lie — alignment between the two teams means more revenue for your company. Read this story to learn the 5 key steps to sales and marketing alignment.
Lattice
DECEMBER 2, 2019
What intent data is and how we are using it to speak effectively with our prospects about their pains, concerns and needs — and drive more meetings and sales as a result.
Lattice
NOVEMBER 12, 2019
Events are a tried and tested technique to build relationships with customers and prospects. Learn what our team discovered by applying a more personalized marketing strategy to our events, turning them into account-based events that align tightly with our overall ABM strategy.
Lattice
NOVEMBER 5, 2019
In this post, you’re going to get an inside look at how our LinkedIn ad program works in conjunction with sales outreach. You’ll see exactly how LinkedIn has become an essential channel for generating new leads. If you are a digital marketer trying to understand how to get better results from your ABM program, these insights may help.
Lattice
OCTOBER 29, 2019
An account-based marketing (ABM) approach has been essential here at LatticeEngines for effectively connecting with, engaging and penetrating accounts. In this post, I’m going to give you an inside look at how our SDR team incorporates into our ABM program and show you how they’ve become an essential channel for us.
Lattice
JUNE 13, 2019
I am really proud to share some big news, Lattice Engines has entered into an agreement to be acquired by Dun & Bradstreet, the largest and most comprehensive provider of B2B data. Lattice Engines will operate under the Dun & Bradstreet banner once the deal closes.
Lattice
APRIL 17, 2019
Without a doubt, the Customer Data Platform (CDP) market is real and here to stay. Adobe, Salesforce, and Oracle have all recently announced offerings in this space. As is often the case, however, along with the buzz comes confusion. I want to unpack what exactly a Customer Data Platform can do for B2B marketers and how to cut through the hype when evaluating CDP vendors.
Lattice
APRIL 1, 2019
You’ve probably heard a lot about intent and are looking to evaluate what it can do for you. This blog breaks down the five questions you need to ask so you can be sure that your intent data doesn’t run afoul of GDPR, CCPA or any other privacy regs.
Lattice
MARCH 7, 2019
Imagine if 80%+ of your marketing operations and analytics teams’ time freed up to focus on answering more strategic questions and driving those priorities? Learn how establishing Marketing's Single Source of Truth can help you to simplify your data and operate more productively.
Lattice
FEBRUARY 20, 2019
Learn how MSC utilized Lattice's AI-powered insights to enable their sales team to intelligently cross-sell to existing customers, expand their revenue, and acquire new customers.
Lattice
OCTOBER 24, 2018
How to Use Installed-Base Marketing to Grow Sales Revenue growth is always a big challenge and is even more so …
Lattice
OCTOBER 24, 2018
Editor’s Note: We are putting the final touches on our next ebook – Predictions 2013: What’s In Store …
Lattice
OCTOBER 24, 2018
The Marketing and Sales Secrets Behind DocuSign’s Success Predictive marketing was one of the big themes out of VentureBeat’s …
Lattice
OCTOBER 24, 2018
With all of the noise in the predictive lead scoring space, it is easy to get lost in the clutter.
Lattice
OCTOBER 24, 2018
Most often the idea of revenue growth gets tied up with somehow accelerating the sales process.
Lattice
OCTOBER 24, 2018
Much to the chagrin of marketers far and wide, many B2B sales reps have been conditioned to ignore lead scores …
Lattice
OCTOBER 24, 2018
It’s an exciting time to be working in marketing.
Lattice
OCTOBER 24, 2018
You’ve dedicated so much time and effort into capitalizing on your marketing automation tool. The emails. The landing pages.
Lattice
OCTOBER 24, 2018
With the rise of marketing technology, more and more companies are looking to get into the …
Lattice
OCTOBER 24, 2018
Last time I mentioned the importance of marketing as well as selling to all of the buying influences in …
Lattice
OCTOBER 24, 2018
Re-align with Sales.
Lattice
OCTOBER 24, 2018
While lead management isn’t the most glamorous marketing process, it is one of the most critical.
Lattice
OCTOBER 24, 2018
In my past marketing life, I was a HubSpot user.
Lattice
OCTOBER 24, 2018
Quick, look at your lead funnel activity and try to identify the companies that matter most to your business.
Lattice
OCTOBER 24, 2018
Do You Trust Me?
Lattice
OCTOBER 24, 2018
The Rise of Account-based Marketing One of the hallmarks of good selling, especially when you sell a complex or …
Lattice
OCTOBER 24, 2018
At this time, the meaning and function of sales enablement may still differ from company to company.
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