Google Encrypted Search: Measuring the Impact One Year Later
KoMarketing Associates
NOVEMBER 18, 2012
Last week, KoMarketing Associates covered a study released by Optify , which revealed that organic search terms returning “not provided” keyword results have risen to 39 percent; this change represents a 171 percent growth since last year. The study covered traffic associated with 424 B2B sites. Nearly a year removed from Google’s announcement that the search engine would encrypt search referral information for logged-in users, this data should be alarming to B2B marketers seeking to be
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