KoMarketing Associates

JANUARY 25, 2013

Last October, KoMarketing Associates announced the launch of research consultancy Software Advice’s B2B Demand Generation Benchmark Survey. Software Advice’s Managing Editor Ashley Verrill shared some of the charts and information highlighting results of the survey. In a poll of 155 primarily C-level marketing experts, social media received the largest percentage of votes for demand generation channels that marketers will spend more on in 2013.

Demand Generation 178

Demand Generation Advertising Benchmark Customer Surveys Demand 178

KoMarketing Associates

JANUARY 16, 2013

For many, January is a time to dust off last year’s list of resolutions and get a strategy in place for the new year. While the end of the previous year may have served as a time for reflection , the forward momentum into the year ahead comes with a whole new set of goals and priorities. This year, as I got to thinking about the ways in which we’ll make our B2B content marketing collateral stand apart from the crowd and ultimately drive results for our clients, I turned to the 2013 Academy Awar

Content Marketing 191

Content Marketing Planning Best Practices Content 191

KoMarketing Associates

JANUARY 7, 2013

We are experiencing a significant shift in the SEO landscape which started early last year and will continue to evolve. As search engines become more aggressive in dealing with links meant only to manipulate search engine rankings, SEO’s reliant on short-sighted link building strategies are suffering mightily. As uncovered in a recent news article on our site, Search Engine Roundtable ran a poll asking whether webmasters effected by Google’s Penguin update had recovered from the dama

Link Building 191

Link Building Ad Building Ideal Customer Profiles PR 191

KoMarketing Associates

JANUARY 22, 2013

Facebook Advertisement has seen a rise in effectiveness over the last couple of months, evident in Samsung’s recent success where the company saw almost 13 to 1 returns. As companies’ advertising dollars continue to be budgeted to Facebook , agencies need to effectively manage large volumes of Facebook Ad campaigns. Luckily for agencies, Facebook offers the Power Editor, an endlessly helpful tool that makes Ad changes on the fly.

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Facebook Budget Programs Advertising Agencies Paid Search Agency 172

KoMarketing Associates

JANUARY 31, 2013

Facebook annouces Facebook Graph Search! In addition to launching Graph Search, Facebook is also incorporating Microsoft’s Bing search results in Facebook searches. (Microsoft owns a 1.6 percent share of Facebook.) Doing search on Facebook has often been an exercise in frustration, and Graph Search may help to change that. Will Graph Search challenge Google?

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Privacy Facebook Google Examples 120

KoMarketing Associates

JANUARY 30, 2013

With Super Bowl weekend upon us, and my elastic-waist jeans* ready for all the delicious food I’m going to eat, I took a moment to reflect on the football season. From training camp to pre-season and from trades to injuries, each team works all year to reach the Super Bowl (except the Bills. I’m not sure what they’re doing). While it all comes down to one game, considerable effort goes into getting there.

SEO 189

SEO Elasticity WOM PR 189