KoMarketing Associates

NOVEMBER 28, 2012

Last quarter , we gave you a recap of the “Trends in Industrial Marketing 2012” report from GlobalSpec ; our analysis covered the marketing trends, challenges, and expenditures specific to the engineering, technical, manufacturing, and industrial communities. Our intention in providing the results was to help marketers determine whether their clients were striking the right balance between digital and traditional marketing programs, as well as reaching their overall goals.

Customer Surveys 165

Customer Surveys Paid Search Agency B2B Marketing Banner Ads 165

KoMarketing Associates

NOVEMBER 14, 2012

KoMarketing’s Director of Online Marketing Casie Gillette will be participating in a free webinar Thursday, November 29th at 2pm EST. The webinar, featuring five industry thought leaders, will discuss SEO predictions for 2013. Webinar Summary. 2012 might have been the biggest year of change yet in the SEO industry. Penguin threw many on their backside, inbound marketing took center stage for more businesses, content marketing has taken a front row seat, and is there anything we can safely

Webinar Metrics 179

Webinar Metrics SEO Trends PPC 179

KoMarketing Associates

NOVEMBER 18, 2012

Last week, KoMarketing Associates covered a study released by Optify , which revealed that organic search terms returning “not provided” keyword results have risen to 39 percent; this change represents a 171 percent growth since last year. The study covered traffic associated with 424 B2B sites. Nearly a year removed from Google’s announcement that the search engine would encrypt search referral information for logged-in users, this data should be alarming to B2B marketers seeking to be

Google 173

Google Marketing Management Long Tail Marketing Budget Programs 173

KoMarketing Associates

NOVEMBER 6, 2012

This is the second part of a two-part series from Erica Bell on B2B best practices for photo-driven sites. You can find the first part here. Pinterest Infographics. While B2B marketers tend to focus on trade shows, advertisements, and other methods to convert leads, photo driven sites can be valuable marketing tools. In the last post, we talked about how B2B businesses can leverage Instagram to foster engagement and connect with other companies and this week we’re going to talk about Pin

B2B Marketing 208

B2B Marketing Practices B2B Best Practices 208