August, 2012

KoMarketing Associates

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15 Ways B2B Marketers Can Be Using Twitter

KoMarketing Associates

The ever-growing world of Twitter has unlocked opportunities for every type of user; everyone from emerging artists, celebrities, big brands, news sources, and B2B marketers can find a Twitter niche. Twitter offers users the chance to share, connect, converse, link, view, follow, search, engage, praise, and vent in 140 character tweets. B2B marketers, in particular, can use Twitter to attract prospects, interact and engage with clients, increase brand awareness, understand their audience , and m

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B2B Industrial Marketing Trends: Recap of the GlobalSpec 2012 Report

KoMarketing Associates

As Q3 draws to a close, B2B marketers are already thinking ahead to 2013, strategizing about what’s worked thus far in 2012—and what hasn’t. To address the marketing trends, challenges, and expenditures specific to the engineering, technical, manufacturing, and industrial communities, marketers now have access to the “Trends in Industrial Marketing 2012” report from GlobalSpec.

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Making SEO Fun in a “Boring” B2B World

KoMarketing Associates

There’s a great thing that’s been happening lately around SEO and “boring” industries…people are realizing their product doesn’t have to be sexy and are actually embracing it! In December, Will Reynolds of Seer Interactive put out a video, “ Link Building in Boring Industries.” Last month, there was a great article from SEOMoz, “ Companies in Boring Niches Creating Great Content.” And, during my SMX Advanced presentation in May, I noted tha

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Mad Libs for Content Marketers

KoMarketing Associates

A super silly way to have fun with content marketing! We all remember the word game from when we were kids: Mad Libs. Whether it was back-seat entertainment during that never-ending road trip to Grandma’s or good, clean fun for the whole family seated around the kitchen table, Mad Libs has been teaching children the basics of grammar, sentence structure, parts of speech, and vocabulary for decades.

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Beating the Penguin Update with Google Insights

KoMarketing Associates

Many website owners have learned valuable lessons from Google’s latest algorithm change: The Penguin Update. The Penguin update has been a nightmare for many owners of affiliate websites who have not followed Google’s best practices. Google’s recent update is one that has been long awaited, and for good reason. With SEO becoming more and more challenging, we should continue to give Google what it wants, and it should come in the form of useful information that users may be sea

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