KoMarketing Associates

JULY 26, 2012

The Death of SEO. That is the title of the Forbes article forwarded to me this weekend proclaiming SEO will be dead in the near distant future. The sensationalism created by this title is repeated with almost every major Google update in the past half decade, yet SEO continues to be a significant tactic for driving leads in B2B marketing. I’m not going to link to the article; you can find it pretty easily on Forbes if interested.

Search Engine Marketing 194

Search Engine Marketing Search Marketing SEO Lead Ranking 194

KoMarketing Associates

JULY 25, 2012

Google’s Webmaster Central Blog announced yesterday that they will now feature an “Index Status” capability which will allow webmasters to track how many of their site’s pages are being indexed by Google. A graph will indicate how many pages of a site are currently part of the Google index and the amount of new content being viewed on a site. According to Google, the “ Index Status ” feature will be a resource for webmasters to continually track the progress of their site and fix any index-rela

Features 176

Features Google Tools Transparency 176

KoMarketing Associates

JULY 20, 2012

This past weekend I was fortunate enough to speak at WordCamp Boston. The event is one of my favorites to attend as the content is fantastic, the speakers are all extremely knowledgeable and the organizers do a great job. If you aren’t familiar, WordCamps are described as “informal, community-organized events that are put together by WordPress users like you.

SEO 176

SEO Social Media Analytics Optimization 176

KoMarketing Associates

JULY 6, 2012

With our nation’s 236 th birthday already behind us, we at KoMarketing are charging full speed ahead into Q3. This summer, our office continues to grow as we welcome two new team members to KoMarketing: Casie Gillette and Amanda Berglund. Casie Gillette, who joined KoMarketing as Director of Online Marketing on July 2, brings strategic leadership in SEO, social media, and online marketing to the KoMarketing team on behalf of client initiatives and the organization as a whole.

Ad Building 156

Ad Building Copywriting PPC Conference 156

KoMarketing Associates

JULY 10, 2012

Understanding the SEO strategy of a competitive website is a critical component of a B2B SEO campaign. Both traditional (the companies sales and marketing teams often come across) and keyword (those that rank for target keyword phrases in search engines) competition should be reviewed. Factors B2B search engine marketers should seek to understand about their competition include keyword and content strategy, inbound link information, and social media presence.

Analysis 202

Analysis Budget Programs SEO Tools 202