KoMarketing Associates

JUNE 11, 2012

Writing for your readers and not for search engines is an important part of your business and SEO strategy. When working to create content that readers will enjoy, you will need to dig into Google Analytics and learn about what interests your audience. If you are searching for ideas of what to write about, you might want to review your most viewed content and educate yourself on which blog posts receive the most social shares as well as which pages have the lowest bounce rate.

Marketing Analytics Tools 186

Marketing Analytics Tools Analytics Google Keywords 186

KoMarketing Associates

JUNE 8, 2012

The B2B marketing landscape continues to evolve. Social media, inbound marketing, mobile marketing, and globalization all are becoming more prevalent in the B2B marketing mix. Here is a look at six new B2B marketing infographics, visualizing various aspects of the challenges and opportunities B2B marketers face. How Social Is B2B? B2B Marketing: Facebook vs.

Mobile Marketing 194

Mobile Marketing Inbound Marketing Social Media Social Marketing 194

KoMarketing Associates

JUNE 20, 2012

Responsive Web Design (RWD) indicates that a website is crafted to adapt to the layout of the viewing environment. As a result, users across a broad range of devices and browsers (mobile and desktop) will have access to a single source of content, ideally easy to read and navigate with a minimum of resizing, panning, and scrolling. As covered in a recent Search Engine Land article , Pierre Far, Google Webmaster Trends Analyst, announced clear guidelines and recommendations on mobile SEO.

SEO 196

SEO Design CMS Development Sales Qualified Leads 196

KoMarketing Associates

JUNE 27, 2012

In the game of chess, the Queen is the most valuable player, able to move any number of squares vertically, horizontally, or diagonally. In the word of marketing, content is said to be King; it educates people so that they know, like, and trust you well enough to do business with you. But great content doesn’t distribute itself. According to Copyblogger’s Senior Editor Sonia Simone, “Content needs vehicles for people to pass it along, discuss its merits, argue over its controversies, bl

Content 192

Content Verticals Social Media High Quality Lead 192