Wed.Nov 28, 2012

KoMarketing Associates

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B2B Industrial Marketing: Recap of GlobalSpec’s Economic Outlook Survey 2012

KoMarketing Associates

Last quarter , we gave you a recap of the “Trends in Industrial Marketing 2012” report from GlobalSpec ; our analysis covered the marketing trends, challenges, and expenditures specific to the engineering, technical, manufacturing, and industrial communities. Our intention in providing the results was to help marketers determine whether their clients were striking the right balance between digital and traditional marketing programs, as well as reaching their overall goals.