Content marketing is argued to be the “heartbeat” of many companies’ marketing efforts, without original intriguing content it is difficult for successful efforts to be delivered by a brand. There are many content marketing related infographics available to aid the understanding of its importance for today’s marketer. Not only can an infographic explain the value of content marketing, but also illustrate tactical recommendations associated to the B2B marketers’ strategy with content development initiatives. Understanding the Content Marketing Explosion. How Do Colors Affect Purchases? MORE >>

The B2B marketing landscape continues to evolve. Social media, inbound marketing, mobile marketing, and globalization all are becoming more prevalent in the B2B marketing mix. Here is a look at six new B2B marketing infographics, visualizing various aspects of the challenges and opportunities B2B marketers face. How Social Is B2B? B2B Marketing: Facebook vs. LinkedIn. How B2B Marketers Are Scoring Big with Social Media. Steps to Inbound Marketing Success. Mobile Marketing by the Numbers. Marketing in Social Media: What Works for European Marketers. How Social Is B2B? Source: How Social Is B2B? MORE >>

Last week I was fortunate enough to spend the week in Las Vegas for Pubcon 2012. Pubcon is by far the biggest search and social media conference around and features some of the brightest minds in the industry. With over 50 sessions a day along with non-stop networking events, Pubcon can be pretty overwhelming. However with an on-going stream of tweets and great recaps being posted across the web, you can get a lot of information even on the sessions you missed. Instead of recapping all of the sessions I attended, I thought I’d highlight the top tips, tools & trends I came across. Pinterest. MORE >>

This past week I headed out to SMX West for three full days of search marketing sessions and industry networking. As I’ve said before , SMX is a great conference for any search marketer, whether you’re B2B, B2C, in-house, new to the industry, or a search veteran. There are sessions for everyone and the information is invaluable. attended somewhere around 12 sessions and wrote down enough information to write blog posts for days. Top SMX West Tips. Fetch as Googlebot. If you’re noticing site issues, think you’re being penalized, or are just curious about a URL, check out Fetch as Googlebot. MORE >>

Earlier this year, we began putting together a strategic recommendation for our clients on Google+ Pages for Business.  This new solution blends elements of popular social media platforms like Facebook and Twitter with social sharing sites like Flickr and YouTube, integrating search engine optimization and marketing into the Google network of sites. While they were new and trendy, Google+ Pages had several flaws. Most of the immediate flaws have since been addressed, including the ability to add multiple page managers and verification with site and organization. minutes in November 2011 and 4.8 MORE >>