4 Actionable Insights from Google Search Console Search Analytics Reports
JANUARY 3, 2017
SEO remains a critical channel for B2B marketers as they shift their focus on a new year’s worth of goals and objectives. As indicated in the recent “ 2016 State of Pipeline Marketing ” report from Bizible , Heinz Marketing , Radius , ReachForce , and Uberflip , SEO ranked 4th amongst tactics used to acquire new customers. So what tactics do B2B marketers use to execute a SEO program ?
5 Types of SEO Audits for B2B Organizations
DECEMBER 1, 2016
The term “ SEO Audit ” can be quite nebulous. I’ve seen all types of SEO audits from colleagues and competitors, offering a range of assessments and areas of focus. While some of these SEO audits could certainly be scrutinized, many have been quite thorough and impactful. Of course, B2B marketers have differing expectations of an SEO audit as well. The Duplicate Content Audit.
What B2B Marketers Can Learn About Buyers Without Trying Too Hard
NOVEMBER 19, 2015
People don’t always tell you what they’re thinking. In personal relationships, we use body language, tone of voice, micro expressions, actions, and other intangibles to infer someone’s perspective, attitude, intent, and desires. The separation between key stakeholders and those of us trying to escort them along the buyer journey presents some challenges. What’s The Complexion Of Your Market?
30+ Statistics Designed To Guide B2B Social Media Marketing Strategy in the New Year
NOVEMBER 10, 2016
It’s that time in the year again. As we head toward the end of 2016, marketing budgets and planning for the new year will begin to take focus. While we realize that successful B2B marketing programs leverage a combination of investments, social media needs to remain in a part of that mix. Social Media Strategy and Budgeting. source ). source ). source ). source ). source ). source ).
A Content Formula for Complex B2B Organizations
Content Marketing is essential for anyone who wants continued success and growth.
3 Tips for Better Aligning B2B Content Marketing & SEO in 2017
NOVEMBER 17, 2016
As every search marketer knows, content is critical in driving SEO efforts. Whether you’re looking to improve traffic, drive conversions, or acquire links, you need quality content in place to help get you there. As noted by Neil Patel , content marketing and SEO are like peanut butter and jelly. You can eat them on their own, but they complement each other so well. Just kidding. But how? Say what?
How B2B Marketers are Handling the Digital Content Overload [Accenture Interview]
APRIL 7, 2016
When Accenture published its “Content: The H2O of Marketing” report in February 2016, its statistics showed that the majority of marketers have more digital content at their fingertips than they did two years ago. Additionally, 83 percent of respondents said that they expected this amount to increase within the next two years. HOW HAS THE LARGE VOLUME OF CONTENT IMPACTED B2B MARKETERS?
6 Tools for Automating B2B Social Media Marketing
JULY 14, 2016
Social media can be overwhelming, especially if you’re a B2B marketer, because it can be a struggle to find things to share. However, as KISSmetrics suggests, hire someone who is experienced in social media, not your niche, as most social media for any industry will have similar goals: getting more visibility for the company. That doesn’t change, no matter the target audience. Buffer. Edgar.
8 Key Google Changes B2B Marketers Need To Know In The New Year
JANUARY 5, 2016
In early December, Google dropped the “followers on Google+” social annotation for AdWords advertisers, as uncovered in an article from The SEM Post. This is announcement was just another indicator that B2B marketers can focus less on activity directly associated with Google+ in the new year. The Demise of Google+. Image Source. Smart Goals For AdWords Advertisers. Mobilegeddon.
B2B Marketing Trends for 2016
25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.
10 Marketing Trends That Should Influence Your Content Strategy
SEPTEMBER 22, 2015
As someone that’s always had a passion for journalism, I enjoy staying on top of the latest news. As a B2B content marketer, staying on top of the latest news and trends that impact my clients and the B2B marketing space as a whole has become a daily part of my life and a critical factor in allowing me to do my job effectively. Effectiveness of Visual Content. That’s pretty low. Final Thoughts.
Survey: 93% of Inbound Marketing Professionals Create New Content Weekly
SEPTEMBER 8, 2016
As inbound marketers churn out new content, a survey has revealed that many of them do so multiple times throughout the month. In fact, according to a survey of 100 inbound marketers conducted by Writtent, 93 percent create fresh content weekly. Approximately Eleven percent of respondents claimed that finding time for writing is their greatest challenge as an inbound marketer.
Top 3 Chinese Search Engines: What B2B Marketers Need to Know
JULY 27, 2016
With 688 million Internet users and growing, China has become a compelling market for Western companies looking to expand globally. What makes it this market even more enticing is the number of Chinese Internet users is growing at a rate that far surpasses that of most countries, which speaks to the business growth potential in the marketplace. In fact, most marketers have no idea where to start.
5 Overlooked Content Marketing Assets That Can Influence SEO
NOVEMBER 12, 2015
It is pretty common to email survey and customer feedback requests to customers after a purchase is made online. While I often just delete these communications, I may consider them if I’ve had either exceptional or horrible experiences. Ratings and reviews can be important for SEO and PPC. EMAIL COMMUNICATION. Cross-links to key content marketing assets and social media profiles.
Master These 10 Content Marketing Skills to Become an All-Star
FEBRUARY 16, 2016
Each year, typically during a weekend in mid-February, the NBA’s best players flock to a designated city for NBA All-Star Weekend. During this three-day long annual celebration, a handful of selected players participate in a 3-point contest and dunk contest before joining the rest of their peers for the All-Star Game, which caps off the weekend. Let’s take a look: 1. Organization. Data Analysis.
The Rise of the Customer Marketer
Explore the changes taking place in customer marketing from the perspective of customer marketers themselves.
13 Suggestions for Content Marketing Inspiration
JULY 20, 2016
One of the most rewarding parts of planning and writing content is landing on a new idea kernel. The undeveloped kernel is a type of node. Alone, it’s opportunity in waiting. When joined by a few other nodes, options and angles grow exponentially. The newfound bounty can power content marketing efforts for a few weeks or even longer. Sustenance, but no joy. Listen. Customers are a smart bunch.
Debunking 10 Common SEO Misconceptions
JULY 28, 2016
Working in a search marketing agency, I often forget that basic SEO techniques are not second nature to the general public. This became crystal clear to me earlier this summer, in fact. While sitting in a graduate class, we were discussing the topic of search engine optimization and my professor told the class that keyword stuffing is the way to go. SEO Is Dead. No, SEO is not dead. Why? .
How to Generate New Keyword Ideas
NOVEMBER 3, 2015
Lately, there has been a bit of discussion within the SEO industry around the idea of keywords and whether or not they still matter. To me, this is silly. When you are talking about search, of course keywords still matter. People use words to search! However, the idea that we can look at keywords the same way we always have is even sillier. Image: Blue Nile Research. Search Query Data (WMT).
10 Examples of Highly Impactful LinkedIn Profiles
MARCH 12, 2015
Last summer I wrote about the importance LinkedIn can be for executing B2B SEO link building. Success derives from the amount of trust and authenticity one conveys when actively networking. And the first place to start is through your LinkedIn profile. Why LinkedIn Again? Elements of a LinkedIn Profile to Consider. Here is that list in summary: A Professional Profile Photo (Headshot). Xand Griffin.
Six Key Steps to Successful Marketing Automation Adoption
Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.
9 B2B Marketing (and Life) Lessons from #Inbound15
SEPTEMBER 14, 2015
What happens when more than 14,000 marketing and sales professionals come together under one roof? Now, that’s an inbound movement! Pioneers of the inbound movement gathered from around the globe at Inbound15 to spread creative and prosperous methods for inbound marketing madness. hope these lessons inspire both your daily and ongoing inbound marketing strategy, as they did for me. Final Thoughts.
Announcing The 2015 B2B Web Usability Report
APRIL 9, 2015
Google Analytics and other reporting tools can tell you a great deal about what buyers do once they get to your website – which pages they click, the flow from one page to another, conversions, etc. But B2B marketers also need to know what buyers actually want from a vendor website. Which content elements are most important to their target audiences? We hope you find it as valuable as we did.
50+ Statistics Designed to Influence B2B Marketing Budgets in the New Year
DECEMBER 8, 2015
It is that time in the year again. As we wind down 2015, marketing budgets and planning for the new year begin to take focus. Hopefully, Hopefully, the performance metrics associated with your organization’s marketing programs have yielded success and validation for tactics proposed at the beginning of the year. Demand Generation. source ). >. source ). source ). source ). source ). source ).
5 Underutilized LinkedIn Features B2B Marketers May Be Missing Out On
JUNE 2, 2015
LinkedIn has been found to be the most effective social media lead generator for B2B marketers, with 60-80% of those surveyed (depending on the study) stating that they have gotten real leads from the platform. Thus, it makes sense for those involved in the B2B industry to remain active on LinkedIn, especially because it’s wealth of places to generate content and engagement continues to grow.
8 Ways to Create More Effective Lead Generation Programs
Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.
8 Great LinkedIn Groups for B2B Marketers
JUNE 29, 2016
It is no secret that LinkedIn is a valuable social media platform for B2B marketers. According to a recent report released by Regalix, 91 percent of respondents said that LinkedIn was the most effective channel in terms of helping them reach their target audience. LinkedIn Groups – participation and ownership – can be part of the mix of when it pertains to B2B social media marketing.
10 New Training Ideas for Your SEO Team
NOVEMBER 22, 2016
It’s the week of Thanksgiving, which means you are without a doubt being bombarded with “Thankful” posts. And that’s ok. We should all take some time to think about what we are thankful for. personally am thankful for so many things that I could write a novel. But we don’t have time for that and you don’t want to read that. Not gonna do it. Instead, I’m what I’m going to do is this. Words to Avoid.
10 Reasons to Develop a B2B Blogging Strategy
NOVEMBER 24, 2015
With the end of the year rapidly approaching, and 2016 planning underway, business owners are assessing where they are with respect to B2B search engine marketing goals and objectives. Hopefully your organization is well ahead of performance benchmarks this year. Create opportunities for new SEO keyword strategies. Support existing SEO keyword strategies. Create an opportunity to acquire backlinks.
5 Places B2B Marketers Can Find Blogging Inspiration
DECEMBER 10, 2015
One of the struggles B2B marketers come to me with is the fact that they just don’t know how to come up with content for their blog, website, or other online platform (like social media). They want to make it interesting, without being cheesy or too pushy in the sales process. Here are five ways to generate ideas. Customer Service Communication. Write a step-by-step tutorial about it. Last Words.
A Blueprint for Content Marketing Success
84% of marketers plan to increase their content marketing spend over the next 5 years but less than half have any real confidence such content investments are paying off, based on a recent CEB survey.
5 Effective Options For B2B Advertising on Social Media
MARCH 15, 2016
Social media isn’t most B2B marketers’ first choice for most effective platform, but highly targeted advertising campaigns are starting to change that line of thinking. If you don’t think your audience is on social media, you’re wrong. According to Pew Research Center , “82% of online adults ages 18 to 29 use Facebook, along with 79% of those ages 30 to 49.” Target Job Titles in Campaigns.
30 B2B Social Media Tips for 2016
JANUARY 26, 2016
As social media has grown, so has the opportunity for businesses to reach customers and potential customers. In fact, according to the Salesforce 2015 State of Marketing Report , 66% of businesses now have a dedicated social media team. Great news, right!? Sort of. So, as it turns out, we still have work to do. That’s ok! Social media isn’t something you just do. Think Beyond B2B. Steal from B2C.
5 Things I Learned About Digital Marketing in 2015
DECEMBER 15, 2015
Fun Fact: Each month when it’s time to write a new blog post, I head over here to the KoMarketing blog and take a look at my previous posts to 1) ensure I haven’t already written something similar and 2) see if there’s an opportunity to refresh an older post. Yes, friends, that’s called repurposing and it’s magical! The high level summary of the post was this: Client education is a must. Cheers!
Why Your Employees’ LinkedIn Profiles Should Be Part of Your B2B Marketing Strategy
JUNE 14, 2016
We’ve covered the benefits of using LinkedIn for B2B marketing before, but many companies fail to see the benefits of helping employees with their own profiles. Because employees list their current job on their own profile, potential clients, colleagues, and hires could be looking at someone’s personal profile from a company before getting to the company’s official page or group. Great Images .
Why B2B Content Strategies Are Paramount for Generating Quality Leads
Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful.
How B2B Companies Are Using LinkedIn Marketing Ad Campaigns [Interview]
DECEMBER 6, 2016
The “2016 LinkedIn Ads Benchmark Report” from Bizible found that most B2B software and business service companies (50 percent) consider their LinkedIn marketing strategies to be successful. Additionally, 70 percent have invested in LinkedIn marketing ad campaigns for demand generation purposes. We spoke to Jordan Con , a marketer with Bizible, for more insight into the report’s findings.
15 Key Visualizations & Diagrams From #MarTech 2016
MARCH 31, 2016
Last week we had the good fortune to attend MarTech USA , a two day conference discussing the role technology and innovation play in strategic marketing for organizations large and small. A few key themes arose throughout sessions and conversations during the event. The 2016 Marketing Technology Landscape. The marketing technology landscape is rapidly growing. MarTech Innovation Still To Come.
5 Ways B2B Organizations Can Incorporate Video Marketing
FEBRUARY 5, 2015
The integration of video content has been a confusing topic for many in the B2B space. However, if you break down the different ways video can work within your specific marketing strategy, it becomes significantly less daunting. And it’s imperative to consider how video can be leveraged for B2B online marketing. Tutorials. Video Testimonials. Interviews. Repurpose Existing Content.
5 Ways B2B Marketers Can Differentiate Their Brand in Google Search Results
NOVEMBER 1, 2016
Earlier this month, my colleague Kristen Vaughn wrote about ways B2B marketers can implement top-of-funnel SEO strategies to reach new audiences. Her post details how keyword research and content marketing development can be combined to aid in the buyer discovery process, specifically through improved SEO performance. Google Business Listings. Why B2B Marketers Should Care. Focus on Structure.
The B2B Marketer's Field Guide To Customer Engagement
Leverage customer engagement and advocacy to drive brand, demand and profitable growth.