Top 3 Chinese Search Engines: What B2B Marketers Need to Know
JULY 27, 2016
With 688 million Internet users and growing, China has become a compelling market for Western companies looking to expand globally. What makes it this market even more enticing is the number of Chinese Internet users is growing at a rate that far surpasses that of most countries, which speaks to the business growth potential in the marketplace. In fact, most marketers have no idea where to start.
Debunking 10 Common SEO Misconceptions
JULY 28, 2016
Working in a search marketing agency, I often forget that basic SEO techniques are not second nature to the general public. This became crystal clear to me earlier this summer, in fact. While sitting in a graduate class, we were discussing the topic of search engine optimization and my professor told the class that keyword stuffing is the way to go. SEO Is Dead. No, SEO is not dead. Why? .
How B2B Marketers are Handling the Digital Content Overload [Accenture Interview]
APRIL 7, 2016
When Accenture published its “Content: The H2O of Marketing” report in February 2016, its statistics showed that the majority of marketers have more digital content at their fingertips than they did two years ago. Additionally, 83 percent of respondents said that they expected this amount to increase within the next two years. HOW HAS THE LARGE VOLUME OF CONTENT IMPACTED B2B MARKETERS?
What B2B Marketers Can Learn About Buyers Without Trying Too Hard
NOVEMBER 19, 2015
People don’t always tell you what they’re thinking. In personal relationships, we use body language, tone of voice, micro expressions, actions, and other intangibles to infer someone’s perspective, attitude, intent, and desires. The separation between key stakeholders and those of us trying to escort them along the buyer journey presents some challenges. What’s The Complexion Of Your Market?
150 Content Marketing Tips
Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.
13 Suggestions for Content Marketing Inspiration
JULY 20, 2016
One of the most rewarding parts of planning and writing content is landing on a new idea kernel. The undeveloped kernel is a type of node. Alone, it’s opportunity in waiting. When joined by a few other nodes, options and angles grow exponentially. The newfound bounty can power content marketing efforts for a few weeks or even longer. Sustenance, but no joy. Listen. Customers are a smart bunch.
How To Project SEO Content Marketing Goals & Performance
AUGUST 2, 2016
Earlier this year I presented a case study on how we grew our digital presence by more than 200% , in terms of total site traffic, over a two year timeframe. Organic search specifically grew more than 500% period over period, with +150% growth in leads from this channel. Competitive Benchmarking. The first step in establishing benchmarks is to review key competitors and their online productivity.
6 Tools for Automating B2B Social Media Marketing
JULY 14, 2016
Social media can be overwhelming, especially if you’re a B2B marketer, because it can be a struggle to find things to share. However, as KISSmetrics suggests, hire someone who is experienced in social media, not your niche, as most social media for any industry will have similar goals: getting more visibility for the company. That doesn’t change, no matter the target audience. Buffer. Edgar.
8 Key Google Changes B2B Marketers Need To Know In The New Year
JANUARY 5, 2016
In early December, Google dropped the “followers on Google+” social annotation for AdWords advertisers, as uncovered in an article from The SEM Post. This is announcement was just another indicator that B2B marketers can focus less on activity directly associated with Google+ in the new year. The Demise of Google+. Image Source. Smart Goals For AdWords Advertisers. Mobilegeddon.
Content Marketing 2016: Staffing, Measurement, and Effectiveness
We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.
10 Marketing Trends That Should Influence Your Content Strategy
SEPTEMBER 22, 2015
As someone that’s always had a passion for journalism, I enjoy staying on top of the latest news. As a B2B content marketer, staying on top of the latest news and trends that impact my clients and the B2B marketing space as a whole has become a daily part of my life and a critical factor in allowing me to do my job effectively. Effectiveness of Visual Content. That’s pretty low. Final Thoughts.
Why Your Employees’ LinkedIn Profiles Should Be Part of Your B2B Marketing Strategy
JUNE 14, 2016
We’ve covered the benefits of using LinkedIn for B2B marketing before, but many companies fail to see the benefits of helping employees with their own profiles. Because employees list their current job on their own profile, potential clients, colleagues, and hires could be looking at someone’s personal profile from a company before getting to the company’s official page or group. Great Images .
8 Great LinkedIn Groups for B2B Marketers
JUNE 29, 2016
It is no secret that LinkedIn is a valuable social media platform for B2B marketers. According to a recent report released by Regalix, 91 percent of respondents said that LinkedIn was the most effective channel in terms of helping them reach their target audience. LinkedIn Groups – participation and ownership – can be part of the mix of when it pertains to B2B social media marketing.
5 Overlooked Content Marketing Assets That Can Influence SEO
NOVEMBER 12, 2015
It is pretty common to email survey and customer feedback requests to customers after a purchase is made online. While I often just delete these communications, I may consider them if I’ve had either exceptional or horrible experiences. Ratings and reviews can be important for SEO and PPC. EMAIL COMMUNICATION. Cross-links to key content marketing assets and social media profiles.
Study: How Much of Your Content Marketing Is Effective?
745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.
20 Online Marketing Tools That Boost Campaign Results
JULY 19, 2016
As online marketers, we are required to understand all corners of the internet and continually expand our knowledge of the industry. However, like any profession, we’d struggle to be successful without tools. With this is mind, we recently hosted an internal team training event where each member of our team shared some of their favorite online marketing tools. SEO Tools. What is it? FAQ Fox.
Master These 10 Content Marketing Skills to Become an All-Star
FEBRUARY 16, 2016
Each year, typically during a weekend in mid-February, the NBA’s best players flock to a designated city for NBA All-Star Weekend. During this three-day long annual celebration, a handful of selected players participate in a 3-point contest and dunk contest before joining the rest of their peers for the All-Star Game, which caps off the weekend. Let’s take a look: 1. Organization. Data Analysis.
B2B Social Media: An Underutilized Method for Improving SEO Performance
MAY 26, 2016
As a Millennial, or digital native as some will put it, I grew up immersed in social media. At the age of 14, I was able to write a complete set of HTML code for how I wanted my Myspace profile to look, had more than 650 friends, with an intricate selection process for my top 8, and changed my screen name based on my mood on a weekly basis. So, Why Does Social Matter to B2B Companies?
50+ Statistics Designed to Influence B2B Marketing Budgets in the New Year
DECEMBER 8, 2015
It is that time in the year again. As we wind down 2015, marketing budgets and planning for the new year begin to take focus. Hopefully, Hopefully, the performance metrics associated with your organization’s marketing programs have yielded success and validation for tactics proposed at the beginning of the year. Demand Generation. source ). >. source ). source ). source ). source ). source ).
9 B2B Marketing (and Life) Lessons from #Inbound15
SEPTEMBER 14, 2015
What happens when more than 14,000 marketing and sales professionals come together under one roof? Now, that’s an inbound movement! Pioneers of the inbound movement gathered from around the globe at Inbound15 to spread creative and prosperous methods for inbound marketing madness. hope these lessons inspire both your daily and ongoing inbound marketing strategy, as they did for me. Final Thoughts.
5 Effective Options For B2B Advertising on Social Media
MARCH 15, 2016
Social media isn’t most B2B marketers’ first choice for most effective platform, but highly targeted advertising campaigns are starting to change that line of thinking. If you don’t think your audience is on social media, you’re wrong. According to Pew Research Center , “82% of online adults ages 18 to 29 use Facebook, along with 79% of those ages 30 to 49.” Target Job Titles in Campaigns.
5 Places B2B Marketers Can Find Blogging Inspiration
DECEMBER 10, 2015
One of the struggles B2B marketers come to me with is the fact that they just don’t know how to come up with content for their blog, website, or other online platform (like social media). They want to make it interesting, without being cheesy or too pushy in the sales process. Here are five ways to generate ideas. Customer Service Communication. Write a step-by-step tutorial about it. Last Words.
10 Examples of Highly Impactful LinkedIn Profiles
MARCH 12, 2015
Last summer I wrote about the importance LinkedIn can be for executing B2B SEO link building. Success derives from the amount of trust and authenticity one conveys when actively networking. And the first place to start is through your LinkedIn profile. Why LinkedIn Again? Elements of a LinkedIn Profile to Consider. Here is that list in summary: A Professional Profile Photo (Headshot). Xand Griffin.
Staffing and Launching Your Content Marketing Program
Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.
8 Examples of B2B Businesses Managing Powerful LinkedIn Pages
AUGUST 23, 2016
There’s no doubt that LinkedIn is one of the most effective social media lead generators for B2B marketers, offering businesses the chance to tell their brand story in a unique and meaningful way. On the other hand, many B2B brands still struggle to engage their audience on the platform. For each company page, we’ll look at what exactly they are doing to grab their audience’s attention.
30 B2B Social Media Tips for 2016
JANUARY 26, 2016
As social media has grown, so has the opportunity for businesses to reach customers and potential customers. In fact, according to the Salesforce 2015 State of Marketing Report , 66% of businesses now have a dedicated social media team. Great news, right!? Sort of. So, as it turns out, we still have work to do. That’s ok! Social media isn’t something you just do. Think Beyond B2B. Steal from B2C.
The 10 Don’ts of Twitter for B2B Marketing
APRIL 26, 2016
Twitter has transformed the way that B2B marketers communicate with their target audiences by providing another place to engage, address questions, and emphasize what they stand for. In fact, Twitter is now the top social platform for B2B brand mentions , with 73% of them happening on the site. Why is it so important to avoid Twitter bad practices? What other ways can you get your point across?
10 Reasons to Develop a B2B Blogging Strategy
NOVEMBER 24, 2015
With the end of the year rapidly approaching, and 2016 planning underway, business owners are assessing where they are with respect to B2B search engine marketing goals and objectives. Hopefully your organization is well ahead of performance benchmarks this year. Create opportunities for new SEO keyword strategies. Support existing SEO keyword strategies. Create an opportunity to acquire backlinks.
2016 Email Marketing Metrics Benchmark Study
To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce.
15 Key Visualizations & Diagrams From #MarTech 2016
MARCH 31, 2016
Last week we had the good fortune to attend MarTech USA , a two day conference discussing the role technology and innovation play in strategic marketing for organizations large and small. A few key themes arose throughout sessions and conversations during the event. The 2016 Marketing Technology Landscape. The marketing technology landscape is rapidly growing. MarTech Innovation Still To Come.
5 Underutilized LinkedIn Features B2B Marketers May Be Missing Out On
JUNE 2, 2015
LinkedIn has been found to be the most effective social media lead generator for B2B marketers, with 60-80% of those surveyed (depending on the study) stating that they have gotten real leads from the platform. Thus, it makes sense for those involved in the B2B industry to remain active on LinkedIn, especially because it’s wealth of places to generate content and engagement continues to grow.
5 Things I Learned About Digital Marketing in 2015
DECEMBER 15, 2015
Fun Fact: Each month when it’s time to write a new blog post, I head over here to the KoMarketing blog and take a look at my previous posts to 1) ensure I haven’t already written something similar and 2) see if there’s an opportunity to refresh an older post. Yes, friends, that’s called repurposing and it’s magical! The high level summary of the post was this: Client education is a must. Cheers!
How To Prioritize Your List of SEO Keyword Research
MARCH 1, 2016
Last year Casie wrote a post on how to generate keyword lists and ideas. The objective was to provide resources and tactics for coming up with as many keyword phrases as possible around a particular topic. Developing a list of good keyword opportunities can be both time consuming and challenging. Keyword targets that need to be integrated into new, or to-be-developed content marketing assets.
Content Marketing Playbook: Strategy and Roadmap
Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.
How to Find Influencers for B2B Online Marketing Campaigns
JUNE 23, 2016
From an online marketing perspective, influencer marketing helps expand reach, increase brand awareness, improve SEO, gain credibility and much more. But, identifying influencers is something that many B2B marketers find challenging, especially when dealing with an unfamiliar industry. For each tool, I will be answering two important questions – what is it? And how can you use it? What is it?