Kapost

NOVEMBER 15, 2019

‘Tis the season to trade cliches with your colleagues in the hallways. “Can you believe the year’s almost over?” “Where did the time go?” I don’t know, Dave, it went. The post Templates for Your 2020 Content Planning appeared first on Kapost Blog. To find more please visit Kapost Blog - Challenging the Content Quo.

Template 69

Template Planning Content Demand Generation 69

Kapost

OCTOBER 25, 2019

Marketing conferences get a lot of hype. 136 vendors on the floor! 12,000 attendees! Parties! Happy hours! Continental breakfast! The promotional videos jump from soundbites of flashy presenters on elaborate. The post 3 Reasons I Can’t Wait for the 2019 Content Ops Summit appeared first on Kapost Blog. To find more please visit Kapost Blog - Challenging the Content Quo.

Content 48

Content Conference Vendors Promotion 48

Kapost

SEPTEMBER 12, 2019

I’m a reluctant dental patient. A very, very reluctant dental patient. There, I said it. And I’m not the only one. Studies have found that more than 60% of people are. The post 5 Things My Dentist Taught Me about Customer Experience appeared first on Kapost Blog. To find more please visit Kapost Blog - Challenging the Content Quo.

Studies 54

Studies Content Features 54

Kapost

SEPTEMBER 9, 2019

Last week, Chris Willis and I tackled the perennial and difficult issue of closing the gap between strategy and execution. It’s been around for as long as we’ve had. The post Closing the Gap: How to Execute a Winning Strategy appeared first on Kapost Blog. To find more please visit Kapost Blog - Challenging the Content Quo.

Marketing & Strategy 48

Marketing & Strategy Content Features Marketing Strategy 48

Kapost

AUGUST 15, 2019

When I started with Synopsys, a software security company, managing content was a constant struggle. We were creating a lot of it, but we always heard the sales team say, The post How We Equipped Sales—and Made Ourselves More Efficient appeared first on Kapost Blog. To find more please visit Kapost Blog - Challenging the Content Quo.

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Efficiency Software Content Companies 48

Kapost

AUGUST 8, 2019

Hiring for creative roles can be intimidating without a strong understanding of the skills each role brings to the content operation. We’ve outlined technical skills to look for when hiring. The post How to Hire Creative Roles for a Content Operation appeared first on Kapost Blog. To find more please visit Kapost Blog - Challenging the Content Quo.

Creativity 54

Creativity Content Marketing Strategy Marketing & Strategy 54

Kapost

AUGUST 6, 2019

Account Based Marketing is a strategy that helps drive quality growth in B2B. ABM enables marketing and sales to coordinate in an ongoing manner to focus on the right accounts. The post Content: The Backbone of Great ABM appeared first on Kapost Blog. To find more please visit Kapost Blog - Challenging the Content Quo.

Account Based Marketing 48

Account Based Marketing ABM Content B2B Sales 48

Kapost

AUGUST 1, 2019

According to the Content Marketing Institute, 88% of B2B marketers are focused on creating “more engaging and higher quality content”—or at least planning to do so in the coming year. The post Implementing Full-Funnel Content appeared first on Kapost Blog. To find more please visit Kapost Blog - Challenging the Content Quo.

Top of Funnel 59

Top of Funnel Content Marketing Funnels Planning 59

Kapost

JULY 30, 2019

Imagine a new client is searching for price information on your website or a returning client is searching for support. You’ve achieved your first goal—they have a specific need, and. The post Accelerating the B2B Cycle With Content appeared first on Kapost Blog. To find more please visit Kapost Blog - Challenging the Content Quo.

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B2B Content Pricing Price 69

Kapost

JULY 11, 2019

What’s old is new again, and the area of content operations falls squarely in the middle of that old adage. Deane Barker, respected consultant and author of Web Content Management, The post Leveraging the Natural Connection Between ContentOps and Content Strategy appeared first on Kapost Blog. To find more please visit Kapost Blog - Challenging the Content Quo.

Marketing & Strategy 54

Marketing & Strategy Content Consulting Marketing Strategy 54

Kapost

JULY 9, 2019

Trying to build an effective and cohesive B2B content marketing engine without the right tech is like moving to a new country without money, transportation, or familiarity with the language. In simple. The post How a Content Marketing Platform Empowers Your Entire B2B Marketing Team appeared first on Kapost Blog. To find more please visit Kapost Blog - Challenging the Content Quo.

B2B Marketing 69

B2B Marketing Content Marketing B2B Content 69

Kapost

JULY 1, 2019

Webinars may well have been the inspiration for Murphey’s Law—whatever can go wrong seems, indeed, to go wrong. Patchy sound, unreliable WiFi, guests who ramble—and it’s all (usually) live. And. The post How to Create a Webinar Slide Deck [with a Downloadable Template] appeared first on Kapost Blog. To find more please visit Kapost Blog - Challenging the Content Quo.

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Template Webinar Metrics Content 74

Kapost

JUNE 27, 2019

A few years back, I heard some stats about content that hit way too close to home: According to SiriusDecisions, 65% of the time teams spend on content is wasted, The post Aligning Content to Strategy appeared first on Kapost Blog. To find more please visit Kapost Blog - Challenging the Content Quo.

Marketing & Strategy 72

Marketing & Strategy Content Stats Spending 72

Kapost

JUNE 25, 2019

One of the questions I most often get asked is, what does content marketing look like when we’re responsible for developing value at every step of the buyer’s journey? Should. The post Scale Up Your Content Experience by Narrowing Down Your Truth appeared first on Kapost Blog. To find more please visit Kapost Blog - Challenging the Content Quo.

Content 74

Content Content Marketing Marketing 74

Kapost

MAY 28, 2019

For nearly ten years, Kapost has pursued the mission of enabling its customers to speak in one consistent and compelling voice across all the touchpoints they provide in their customers’. The post Kapost Joins Upland Software appeared first on Kapost Blog. To find more please visit Kapost Blog - Challenging the Content Quo.

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Software Touchpoints Content Features 80

Kapost

MAY 28, 2019

Not long ago, I was lucky enough to serve as the moderator for a content marketing panel at Boulder’s annual Startup Week. The room full of marketers who braved the. The post Content Marketing Demystified: 5 Takeaways from Boulder Startup Week appeared first on Kapost Blog. To find more please visit Kapost Blog - Challenging the Content Quo.

Startups 69

Startups Content Marketing Content Marketing & Strategy 69

Kapost

MAY 24, 2019

I attended several marketing presentations at this year’s Boulder Startup Week, but as a digital marketer who loves social media, one especially stood out. The presentation was What Wikipedia Won’t Tell. The post Improve Your Social Selling: Lessons from Boulder Startup Week appeared first on Kapost Blog. To find more please visit Kapost Blog - Challenging the Content Quo.

Startups 72

Startups Wikipedia Social Media Social Marketing 72

Kapost

MAY 21, 2019

As expected, this year’s SiriusDecisions Summit didn’t disappoint. It was three days packed with seventeen tracks, countless sessions, and more than 3,500 attendees. Themed Together: Achieving High-performance by Aligning the. The post 7 Takeaways from SiriusDecisions Summit 2019 appeared first on Kapost Blog. To find more please visit Kapost Blog - Challenging the Content Quo.

Content 67

Content 67

Kapost

MAY 16, 2019

Recently, while reading the April edition of Sports Illustrated, I came across a reference to the concept of “transactional interactions” in an article about Tiger Woods’ miraculous win the 83rd Masters. The post Create Meaningful Interactions with Your Content appeared first on Kapost Blog. To find more please visit Kapost Blog - Challenging the Content Quo.

Content 59

Content Marketing Strategy Marketing & Strategy Marketing 59

Kapost

APRIL 30, 2019

When you hear the term “interactive content,” what comes to mind? Maybe its a short video on your Instagram feed, a personality test you took on BuzzFeed, or a scrollable. The post Generate Higher Quality Leads with Qualifying Questions appeared first on Kapost Blog.

Sales Qualified Leads 93

Sales Qualified Leads High Quality Lead Generation Leads 93

Kapost

APRIL 23, 2019

These days, it seems there’s hardly be anything marketers can’t measure when it comes to our content. We track engagement trends, cover our content with metadata tags, and pour over performance. The post Marketing’s Next Frontier: Measuring Message [Webinar] appeared first on Kapost Blog.

Webinar Metrics 95

Webinar Metrics Tagging Trends Content 95

Kapost

APRIL 18, 2019

It was once said that software would eat the world. Now it appears that machine learning is poised to eat both software and the world. But what exactly does this mean. The post How Will AI Shape Content Operations? appeared first on Kapost Blog.

Content 103

Content Software 103

Kapost

APRIL 16, 2019

You’ve spent a lot of time coming up with content, researching it, and of course, writing it. Then you publish, and the work continues. It’s important to create content, yes. The post 7 Ways You Should Be Promoting Your Content appeared first on Kapost Blog.

Promotion 128

Promotion Content Course Research 128

Kapost

MARCH 26, 2019

Companies today are under enormous pressure to create vast amounts of content, across an ever-expanding array of channels. And while content has become much easier for you to produce, publish, The post Active Content Governance, Your Antidote to Content Chaos appeared first on Kapost Blog.

Activities 76

Activities Content Advertising Channels Paid Search Agency 76

Kapost

MARCH 19, 2019

Remember when you’d get assigned a group project in high school? And you’d inevitably get paired with an ever-absent football player and the kid whose backpack contained three crumpled pieces. The post How to Hire a World-Class Content Team [Webinar] appeared first on Kapost Blog.

Class 61

Class Webinar Metrics Content Marketing Strategy 61

Kapost

MARCH 14, 2019

I had to laugh when I thought about it. I’ve been actively involved in content marketing for 20 years. Seems like I just started. There’s something new to learn every. The post Moving to the Next Level of Content Operations Maturity appeared first on Kapost Blog.

Content 59

Content Activities Content Marketing Marketing & Strategy 59

Kapost

MARCH 12, 2019

We live in a time where attention spans are the ultimate form of currency. We also live in a time where companies have the potential to reach customer bases all. The post The Skills You Need for the Ideal Content Team appeared first on Kapost Blog.

Content 87

Content Paid Search Agency Companies Marketing Strategy 87

Kapost

FEBRUARY 21, 2019

There are few things more beautiful to a marketer that an annual strategic plan. It’s thoughtful. It’s innovative. It’s color-coded. And you know it’s going to make a big impact. The post [Webinar] How to Plan Content That Actually Aligns to Strategy appeared first on Kapost Blog.

Webinar Metrics 15

Webinar Metrics Planning Marketing & Strategy Content 15

Kapost

FEBRUARY 19, 2019

It’s not every day that I get to write a letter to my 22-year-old self. Ten years ago, I had little understanding of how much my content job would change. The post The Skillset You Need to Be Hired for Content Operations appeared first on Kapost Blog.

Content 61

Content Marketing Strategy Marketing & Strategy Marketing 61

Kapost

FEBRUARY 12, 2019

Last fall, my wife and I bought a new house: a fixer-upper. We had 30 days between our closing and our move-in date to gut and replace a kitchen, tear. The post 6 Questions to Consider When Hiring a Content Writer (+6 Experts on Hiring In-House) appeared first on Kapost Blog.

Content 121

Content Marketing Strategy Marketing & Strategy Marketing 121

Kapost

FEBRUARY 8, 2019

Today, more brands than ever are creating high-quality content, fighting to win attention in an increasingly crowded landscape. By 2021, the content marketing industry is expected to be worth more. The post Why Create Interactive Content? Examples and Benefits to Guide Your Strategy appeared first on Kapost Blog.

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Examples Marketing & Strategy High Quality Lead Content 129

Kapost

FEBRUARY 6, 2019

We all know—I hope—that a content strategist isn’t the person in charge of figuring out how to make more content, but rather owns the strategy of translating organizational and marketing strategy. The post How to Hire a Great Content Strategist appeared first on Kapost Blog.

Content 76

Content Marketing Strategy Marketing & Strategy Personalization 76

Kapost

FEBRUARY 4, 2019

In our fast-paced world with new tools and technologies springing up faster than the MarTech 5000 can update its infographic, we’re all writing our own career stories and blazing our. The post The Background I Didn’t Know I Needed: The Unlikely Trajectory of a Marketer appeared first on Kapost Blog.

Marketing & Strategy 113

Marketing & Strategy Marketing Tools Marketing Strategy 113

Kapost

JANUARY 8, 2019

When I hired the current content team at Kapost, I required one, non-negotiable skill before even considering their resumes: they had to be excellent writers. And I’m not alone! In. The post How to Hire an Exceptional Content Team appeared first on Kapost Blog.

Content 75

Content Features Marketing Strategy Marketing & Strategy 75

Kapost

JANUARY 3, 2019

When it comes to content marketing, engagement is perhaps the most telling factor in the success of your efforts. Whether or not visitors are reading your content to the end, The post Gamification and Content: 5 Ways to Make the Customer Experience More Engaging appeared first on Kapost Blog.

Content 96

Content Content Marketing Marketing 96

Kapost

DECEMBER 31, 2018

There’s a lot to be excited about in 2019. But as we plow forward with strategies for the coming year, let’s collectively make a resolution to learn from our 2018. The post 10 Stats to Inform Your 2019 Marketing and Sales Enablement Strategy appeared first on Kapost Blog.

Stats 100

Stats Marketing Strategy Marketing & Strategy Marketing 100

Kapost

DECEMBER 28, 2018

You’ve definitely seen them: the short social media stories that last a few seconds on Instagram or Facebook that detail a unique moment in a person’s day. They are fun, The post How Social Media Stories Fit into a Personalized Marketing Strategy appeared first on Kapost Blog.

Social Media 102

Social Media Social Marketing Marketing & Strategy Marketing Strategy 102