by Joe Chernov | Tweet this A couple weeks ago, I attended Content Marketing World , where I presented on the business value of infographics. Although the conference was chock full o’ content marketing goodness, one line rang most loudly: “You’ve gotta go through the eyes to get to the brain.”. Michael Stelzner of Social Media Examiner delivered that gem as he riffed on the importance of design. The social Web is a noisy place. Looking like everyone else is a reliable way to make sure you go unnoticed. Eloqua focuses tirelessly on visual communications. So we are back at it, again. New ones. MORE >>

by Jesse Noyes | Tweet this Anyone who’s spent significant time on Twitter has probably jumped on a Twitter chat, or at least seen one in action. You see a hashtag and, suddenly, your Twitter feed is popping up with questions and answers around a particular topic. If you’re charged with developing a brand’s social media strategy, creating Twitter chats can be tempting. After all, they are an inexpensive way to drive engagement and build community. But it’s not that easy. We consulted with the experts and identified 6 elements you need to consider before launching branded Twitter chats. Twitter. MORE >>

by Brian Kardon | Tweet this Some anniversaries are worth celebrating more than others. For this one, I eagerly pop open the Champagne! am celebrating the one-year anniversary of a very special employee, Jesse Noyes , our corporate reporter.  Jesse is the real deal – a card-carrying journalist with credentials that include The Boston Herald and Boston Business Journal. One year ago, we hired Jesse and I want to celebrate by sharing with you what we’ve learned. The idea to hire a journalist came from my friend, David Meerman Scott. The first time I heard the idea was 2007.  That’s a big mistake. MORE >>

by Joe Chernov | Tweet this There are few skills I value more than speed. If I were a gambler, I’d put my money on the “fast and good enough&# tandem over team “slow and perfect&# every time. But once in a while you need both speed and accuracy. For example, when you create content that relates directly to a brand other than your own. It’s with this balance in mind that I introduce A History of Dreamforce , an infographic that was in the works for more than three months before being published today. click to view full size). Just be sure to get to our booth first. MORE >>

by Joe Chernov | Tweet this. There are two basic ways to grow a business. Gobble up as much as much of the current pie as you can. Bake a bigger pie. It’s with this “bigger pie&# strategy in mind that Eloqua is sponsoring this year’s SXSW Interactive Conference. But we are doing more than setting up a booth and hoping some marketers drop by for a visit.  We are moderating a panel in which, along with the top names in media, we will explore the heady question: Has the message become the messenger ?  And we are creating lots of content. Following are just a few.  premiere. Share email. MORE >>