| | | It's All About Revenue | | | | 6 articles |
| Page 1 of 1 | Previous | Next | IT'S ALL ABOUT REVENUE FEBRUARY 16, 2012  How to Balance the Content Marketing Equation by Joe Chernov | Tweet this You know the feeling: Just when you think you have something (almost) all figured out, someone goes and blows up your self-image. As the person responsible for Eloqua’s content marketing efforts, that’s how I felt when reading Altimeter Group’s latest research: Content: The New Marketing Equation. Turns out, however, illumination can be a very good feeling. | IT'S ALL ABOUT REVENUE FEBRUARY 14, 2012 How to Spark a Romance Between Sales and Marketing by Sylvia Jensen | Tweet this It’s so sad to see when two people who have so much in common – all the same interests, the same sense of humour, the same goals – never become a couple. The same heartbreak often occurs among sales and marketing teams. This Valentine’s Day we have a few tips and tricks to help your sales and marketing departments to fall in love. It should be so easy. We just have to make them see the light on a few very common points…. Speaking the Same Language. In order for a romance to work, the communication lines have to be open. Keep Them Warm. | | | | | |
| IT'S ALL ABOUT REVENUE FEBRUARY 13, 2012 5 Lead Conversion Tips That Work for Any Marketing Program by Elle Woulfe | Tweet this If you send every “lead” to sales, regardless of quality, they will have to kiss a lot of frogs to find the prince. Not everyone who fills out a form, attends a webinar or clicks through on one of your emails should be passed to sales. Marketers have to evaluate buyer fit (Do they map to your ideal customer profile?) and buyer behavior (Have they shown interest in what you sell?). What constitutes buyer fit and intent differs for every company. Lead scoring makes evaluation scalable and automated so the ready prospects go to sales, and others get nurtured. | IT'S ALL ABOUT REVENUE FEBRUARY 12, 2012  What Should Worry B2B Marketers Most This Year? [CHART] by Gaea Connary | Tweet this Goals are personal. As marketers we all have different ideas of what we need to accomplish. But when charting out gaps and room for improvement, it’s nice to know what your peers are most concerned about. If you put improving how you manage your contacts or measure marketing effectiveness among your top goals for this year, don’ worry. | IT'S ALL ABOUT REVENUE FEBRUARY 17, 2012 How to Avoid Sending the Worst Sales Email by Jody Mooney | Tweet this Has your inbox ever been plagued by a poorly made “sales email”? You’re not alone. Most of us have received one of those cringe-worthy emails from some anonymous seeming sales rep. The wrong name, the impersonal subject line (“XYZ” placeholder, anyone?), the comic sans font, we all know it when we see it. In fact, a quick Google search for “worst sales email” yields a strong sampling of entertaining emails and customer rants. Sales emails play a critical role in finding opportunities, but not if the recipient is left shaking their head. Be Timely. Time kills deals.” | IT'S ALL ABOUT REVENUE FEBRUARY 15, 2012  Facebook and Google Going Big on Online Display Ads by Jesse Noyes | Tweet this Feel like you saw more web banners and online ads this past year? You’re not imagining things. ComScore released its U.S. Digital Future in Focus for 2012 on Friday and it showed big brands are pushing online display ads hard. In the last quarter of 2011, 145 advertisers delivered more than 1 billion display ad each, a 38% increase over the year before. million). | | | | | | | |
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Crimson Marketing