| | | It's All About Revenue | | | | 5 articles |
| Page 1 of 1 | Previous | Next | IT'S ALL ABOUT REVENUE FEBRUARY 6, 2012 The Hemingway Guide to Content Marketing by Jesse Noyes | Tweet this Ernest Hemingway is one of the best writers of all time, but a great content marketer? Sure, Hemingway wasn’t out to warm up leads or sell a product. Well, maybe books.) Still, Hemingway’s writing process reveals great tips for content marketing. Below we suggest some words of wisdom from Hemingway you can apply to your content marketing process. Don’t Over Think It. I learned not to think about anything I was writing from the time I stopped writing until I started again the next day.”. Hemingway learned how to turn off. Get Good Editors. Ezra Pound. Gertrude Stein. | IT'S ALL ABOUT REVENUE FEBRUARY 9, 2012 The Enterprise’s $5.3 Billion Endorsement of the Cloud by Joe Payne | Tweet this If there was any remaining debate on whether cloud computing is here to stay, it was squashed today. Earlier Oracle announced it would buy Taleo, which makes talent management software in the cloud, for $1.9 billion. To put that in perspective, Oracle is spending 136 times Taleo’s earnings before tax, interest, depreciation and amortization. There’s been a flurry of similar acquisitions among large enterprise players in the past three months. billion in December. SAP and Oracle’s combined purchases amount to a $5.3 billion endorsement of the cloud. The Enterprise’s $5.3 | | | | | |
| IT'S ALL ABOUT REVENUE FEBRUARY 5, 2012  What Does Facebook Get Back for Every Sales & Marketing Dollar? [Chart] by Egan Cheung | Tweet this This week’s Facebook S-1 filing allowed us to get a glimpse of figures which have been the subject of much speculation over time. You should definitely check out Jesse Noyes’ 10 fast facts about Facebook. But – what can be learned from this and other recent filings about the way that sales and marketing works at these companies? per $1 of investment. | IT'S ALL ABOUT REVENUE FEBRUARY 8, 2012 How to Optimize Your Marketing Database Strategy by Anna Glushkovsky | Tweet this The most important question of any marketing database strategy is “What information is out there that I can access?”. The second is “And what will it cost me?”. The drive behind many demand generation campaigns is to collect valuable data on prospects, stuff like name, email, phone number, company and maybe title. Appended third-party data can provide deeper insight into the company with info like revenue, industry, number of employees, and more. With this data in hand, you can perform personalization and simple segmentation. But that’s where it stops. | IT'S ALL ABOUT REVENUE FEBRUARY 6, 2012 The Hemingway Guide to Content Marketing by Jesse Noyes | Tweet this Ernst Hemingway is one of the best writers of all time, but a great content marketer? Sure, Hemingway wasn’t out to warm up leads or sell a product. Well, maybe books.) Still, Hemingway’s writing process reveals great tips for content marketing. Below we suggest some words of wisdom from Hemingway you can apply to your content marketing process. Don’t Over Think It. I learned not to think about anything I was writing from the time I stopped writing until I started again the next day.”. Hemingway learned how to turn off. Get Good Editors. Ezra Pound. Gertrude Stein. | |
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