| | | It's All About Revenue | | | | 3 articles |
| Page 1 of 1 | Previous | Next | IT'S ALL ABOUT REVENUE JANUARY 17, 2012 Blogging Lessons from 317 Posts by Jesse Noyes | Tweet this Why an arbitrary number like 317? Because that’s the number of posts we published in 2011. We focus on quality here so churning out that number of articles is no small task. Throughout the year we learned many lessons that could be applied to any number of B2B blogs. Today, we thought we’d share a year’s worth of tips for publishing a top-notch B2B marketing blog – even if you’re writing a new post every day. January: Think Far Out. Don’t be afraid to think ahead, especially when it comes to your core audience. The article is still relevant today. Explain the News. | IT'S ALL ABOUT REVENUE JANUARY 16, 2012  Chart: Where Did Our Twitter Traffic Go? by Egan Cheung | Tweet this Have you noticed that your referral traffic from Twitter has basically completely dropped off since July 2011? If so, you aren’t alone. RSS feeds, including syndicated tweets appearing on other websites, or newsreaders, don’t show Twitter. So, this August, Twitter introduced a proprietary URL shortening service, called T.co. Hello again, Twitter! | | | | | |
| IT'S ALL ABOUT REVENUE JANUARY 19, 2012 4 Unproductive Sales Gripes Marketing Needs to Anticipate by Michael Martin | Tweet this If enabling sales is one of your goals in 2012, then marketing is going to have ask the sales reps what they need. But if you go into the process unfocused and unprepared, you’re likely to run into some common, unproductive gripes from salespeople. Here are 4 examples of the kinds of non-strategic complaints you’ll need to expect and move beyond. Ya’ know, it’s all crap, crap, crap!”. This is the kind of complaint that gets you nowhere. Yet, when a sales rep feels they’re working with a lack of resources, this is the kind of frustration you might encounter. Quick! | |
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