Sat.Sep 29, 2007 - Fri.Oct 05, 2007

It's All About Revenue

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Sincerity: Tom Pick's Response

PR Meets Marketing

Tom Pick of WebMarketCentral contributes his thoughts about the role of sincerity in social media : "The secret of acting is sincerity. If you can fake that, you've got it made." -- George Burns . Okay, seriously, sincerity is critical. I think you're aware of some recent examples where people tried to blog pretending they were someone they were not - and got busted for it. characteristics.

Looking for Ideas to Generate More Leads?

Anything Goes Marketing

If your company is generating enough leads already, please stop reading right there. Still here? There is an excellent FREE report from RainToday that has just been launched called: The One Piece Of Advice You Can't Generate Leads Without. Did I mention it was free? Nice work RainToday. For example, your call center or sales can track the number of engagements vs. the number of appointments.

B2B 2

Analytica Provides Low-Cost, High-Quality Decision Models

Customer Experience Matrix

My friends at DM News , which has published my Software Review column for the past fifteen years, unceremoniously informed me this week that they had decided to stop carrying all of their paid columnists, myself included. This caught me in the middle of preparing a review of Lumina Analytica , a pretty interesting piece of simulation modeling software. Lest my research go to waste, I’ll write about Analytica here. Analytica falls into the general class of software used to build mathematical models of systems or processes, and to then predict the results of a particular set of inputs.

Multiple Personalities: Balance Between Personal and Work Identities

PR Meets Marketing

I previously wrote about how to manage my online reputation. My challenge was how to keep my professional and personal personalities separate. Yes, yes you can say that they are the same but there are reasons to keep them separate. For me, ths is important when commenting on blogs for personal and company reasons. . My company doesn't have a corporate blog but I have this blog. Yet, part of my day-to-day job is to monitor blogs and when apppropriate comment or contact bloggers. And when I do outreach, I definitely try to abide by the rules of blogging. What do you think?

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

Marketing Performance Measurement: No Answers to the Really Tough Questions

Customer Experience Matrix

I recently ran a pair of two-day workshops on marketing performance measurement. My students had a variety of goals, but the two major ones they mentioned were the toughest issues in marketing: how to allocate resources across different channels and how to measure the impact of marketing on brand value. Both questions have standard answers. Channel allocation is handled by marketing mix models, which analyze historical data to determine the relative impact of different types of spending. Cost was one obstacle for most of them; lack of data was another. They really wanted something simpler.

Marketing Edge

Marketing Edge

time 7:58. karen o'brien a partner with the crimson consulting group constructs a new way for marketers to evaluate the customer landscape. o'brien says the outdated description of acquiring customers is to acquire, retain

Marketing Edge

Marketing Edge

time 14:09. this podcast is one part business strategy for marketing companies and one part examination of a neat direct mail piece from the us postal service. printers are in one of the more competitive business

Blogger: Redirecting

Buzz Marketing for Technology

Why IT is from Mars & Marketing is from Venus With all the new Web 2.0 applications popping up all over this has to be a big issue in any organization (tags: web2.0) What Good is Second Life? Drew raises some great points and

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Engagement Marketing, Part 1 of 3

B2B Marketing Confidential

I'll be publishing a draft of a white paper I've just written in three parts. Sorry for how long it's been since my last post. Putting the Relationship Back in Relationship Marketing Driving Value through Customer Engagement and

An Online Presentation Tool for Sales Pros?


Online presentation tools such as WebEx and LiveMeeting are helpful for collaboration, and GoToWebinar or ON24 are great for webcasting, but these services generally aren't practical for the typical road warrior, bag-carrying sales rep. The I Present to You! developed using the web tool of your choice. I Present to You! There's no need to put the prospect "on hold" while bringing in another person.

New B2B Lead Generation Report from RainToday


The professional services experts at RainToday have just released a free report, The One Piece of Advice You Can't Generate Leads Without—From 10 Experts on B2B Lead Generation. If your role centers around B2B lead generation, how can you resist a report with a title like that? But when you boil it all down, people want to know, `What's really important? What do I need to know?'