2017

It's All About Revenue

Trending Sources

2 Out of Every 3 Digital Media Minutes Now Spent on Mobile

It's All About Revenue

Right off the bat the fact that 2 out of every 3 digital media minutes is spent on mobile should surprise absolutely no one, least of any marketer reading this. The stat, (see chart below) which comes courtesy of comScore is yet another example of mobile finally delivering on the promise of keeping customers connected to the brand - anytime, anyplace. Elevated Expectations. Testing 1, 2, 3.

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How Data Will Change Marketing in 2017

It's All About Revenue

Data has been driving many aspects of business success for the last few years, especially as the amount of information available to us through analytics tools has increased significantly almost to the point of not knowing what to do with all the insights. Here are some of the ways I see data changing my approach to marketing this year: Greater Personalization. Enhanced Content Relevance.

The Customer Experience Story: Seamless and Not So Seamless

It's All About Revenue

There is a real surge of interest and attention being paid by marketers to customer experience, and with good reason. In a highly crowded and fragmented marketplace, prospects need to be wooed and won over by brands. “Customer experience is your customers’ perceptions of how the company treats them. ” Toma Kulbyte, Super Office. Main Takeaways. Customer Experience

2017: The Year of the Data Driven CMO

It's All About Revenue

Happy New Year everyone! hope everyone had a great holiday season and I wish nothing but the best for everyone in 2017 and beyond. Now, as for you, the CMOs of the world, as we wave goodbye to 2016, the time has come to wave goodbye to some bad habits when it comes to the use of data and data driven marketing. Survey Says: Wrong. Picture a group of marketers on the TV show Family Feud. Surveys?

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A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth.

Lead Scoring Setup is Not a Set-It and Forget-It Activity

It's All About Revenue

The turn of the calendar is often a good time to review your marketing plans and make sure every thing is on track for success. Platitudes, sure, but without regular reviews of all parts of your marketing funnel and technology set-up, you can’t be sure that you will continue to meet your goals. Specifically the MQL, or marketing-qualified leads. This is often an eye-opening experience.

A Look Back at Modern Marketing in 2016

It's All About Revenue

Modern Marketing has come a long way in 2016. More leading brands are using marketing technology to better understand their customers and provide a better customer experience than ever before. Data is part of nearly every marketing conversation. Customer obsession and experience is the main focus. But this has also created a culture of more, more, more. Asking “Why?”

Does Your Martech Stack Add Up to a Good Customer Experience?

It's All About Revenue

The customer journey is an increasingly complex beast. Your prospects and customers are interacting and engaging with you over a whole series of different channels and touchpoints. Up to 76% of B2B buyers now use three or more channels before making a purchase. Responding to this fragmented picture, marketing technology came along to help marketers make sense of the new picture. Main Takeaways.

How To Maximize Your ABM Investment With Better Data

It's All About Revenue

What has account-based marketing done for me lately? B2B marketers aren’t asking this question too often, partially because many are new to adopting ABM and are waiting patiently for the results to appear. But this may change in 2017 as marketers face additional pressure to justify their initiatives in terms of pipeline, ROI, and ultimately revenue. This was down from 34% in 2015.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Analysis: Marketing Conferences are Better Than Ice Cream

It's All About Revenue

Some days instead of writing about marketing I want to write about ice cream. Today is one of those days. I’ve been sitting at my desk daydreaming about Mint Chocolate Chip. I’m not a purist, so I don’t care if it is green or white, but the combination of creamy mint and the crunch of the chocolate has always hit the spot since childhood. Cup or cone. Hot fudge or sprinkles.

Uncovering CMO Insights On Their Journey To Digital Agility

It's All About Revenue

"The path of the journey to digital agility is paved with continuous planning, testing, and integration," says Sylvia Jensen, Senior Director, EMEA Marketing, Oracle Marketing Cloud. She of course is spot on for to be agile is to be continuous, to never resting on any laurels or getting comfortable – ever. Agile Marketing Defined. Survey Says. Next Step. CMO Corner

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Behold the Ongoing B2B Mobile Marketing Disconnect

It's All About Revenue

I don't know about you but I've heard the phrase "B2B marketers want to be more like B2C marketers" quite a few times in my career. Now, it may not have been those exact words per se but you get the point. Chasing the Ever More Mobile Buyer. That's the title of a recently release report from eMarketer on the state of B2B marketing and advertising for 2017. Or this?

MarTech: Top 100 Influencers and Brands

Onalytica B2B

Martech is the blending of marketing and technology, with the aim of streamlining processes   to achieve marketing goals and objectives. In In this digital age, there is a huge demand for marketing technology to provide marketers with the tools they need to succeed. WHAT ARE THE INFLUENCERS SAYING? We reached out to some of the top influencers on our list to ask them for their views on MarTech.

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The Best Content Marketing Examples

B2B Marketing Insider

Last year we published 99 Amazing Content Marketing Examples. There were actually 106 examples there but “99+” felt better. This year, the list has almost doubled. So I’m giving up on counting them (You can count them below.) But if you are you looking for the best content marketing examples you’ve come to the right […]. Content Marketing

The Rise of the Customer Marketer

Explore the changes taking place in customer marketing from the perspective of customer marketers themselves.

The 15 Best Special-Purpose SEO Tools

Webbiquity

Given the importance of search engine optimization—organic search remains the top source of traffic for most B2B websites—t’s vital to use the right tools to help with various aspects of optimization, for any size website. Previous posts in this series have covered tools for specific SEO functions including content ideation , keyword research , and rank tracking. Google Review Count:  600.

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4 Actionable Insights from Google Search Console Search Analytics Reports

KoMarketing Associates

SEO remains a critical channel for B2B marketers as they shift their focus on a new year’s worth of goals and objectives. As indicated in the recent “ 2016 State of Pipeline Marketing ” report from Bizible , Heinz Marketing , Radius , ReachForce , and Uberflip , SEO ranked 4th amongst tactics used to acquire new customers. So what tactics do B2B marketers use to execute a SEO program ?

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Content shock re-visited, the content marketing myths and realities

grow - Practical Marketing Solutions

By Mark Schaefer. For the past few years I’ve been a contributor to The Harvard Business Review. submit my very best article once a quarter or so, an editor reviews it, she suggests some minor modifications, and then it would be published. Some of this increased competition is coming from big company executives who compose articles crafted by a support team of writers and PR agencies.

What is a Q&A Case Study? And Why is it Great for B2B Marketing?

Webbiquity

Guest post by Zachary Moore. Today, 88% of consumers look at reviews before making an online purchase. This trend makes case studies more important than ever. case study is more than a review or a testimonial. good case study paints a picture, tells a story. It highlights your successes in a way that turns potential buyers into actual customers. ” That’s what you’re aiming for. Big Names.

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

9 Digital Marketing Lies You Should Stop Believing

B2B Marketing Insider

We all lie to ourselves in one way or another. And this is equally true in Digital Marketing. Fortunately, we are facing the truth that consumers don’t want our banners or need our ads. We know those aren’t helping anyone. We are also facing the truth that marketing has value. And executives expect to see us deliver […]. Content Marketing

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5 Bold Ideas for Content Strategists in 2017

B2B Marketing Insider

You’re a high-level thinker. problem solver. And a communicator worth an audience’s attention. So, you understand why bold ideas matter in content strategy. Without the vision to think bigger and better, companies usually get lost in content shock. People used to vote with their wallets, and now they vote with their time. If you […].

The Secret Phrase that Jump Starts Creativity

Type A Communications

January 12, 2017 by Carla Johnson Great ideas seem to be a chicken-or-the-egg conundrum. Are companies fertile with fabulous ideas because they woo creative people? Or is it the creative. read more. Creativity & Innovation Carla Johnson Creativity Dr. Min Basadur Innovation Type A Communications

B2B Content Marketing Trends for 2017

MI6 Marketing Agency

If you’re wondering what the B2B content marketing trends for 2017 are this post is for you. The chart below is featured in the research report : “ B2B Content Marketing: 2017 Benchmarks, Budgets and Trends – North America ” published by MarketingProfs and the Content Marketing Institute (CMI). What Does This Chart Tell Us? Back to the question at hand. The report is below.

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.

How to simultaneously attract new prospects and retain loyal customers

Biznology

One of the challenges business owners face is attracting new customers while trying to retain current customers. Choosing where to spend your energy and how to divvy up your time between the two can be challenging.  B2B companies tend to focus more resources on attracting new customers than retaining current customers. Should they be two separate initiatives, or can they overlap? Sealed the deal.

The new standards for strategy and social media success

grow - Practical Marketing Solutions

By Mark Schaefer. I was recently interviewed for an international business magazine and offered my views of digital marketing transformation, social media success and the skills needed to succeed today. With permission, I’m providing this content to you today. . You’ve worked with a range of international businesses, government organizations and news organizations. It’s the company culture.

3 Reasons Video is a Phenomenal Sales Tool [Infographic]

Vidyard

It was only yesterday that we shared 11 of our favorite free sales tools so it seems timely that today we’re diving into one of the tools with the greatest potential for you to stand out and drive results with your sales outreach. Video! And with good results. Check out this infographic we created in partnership with SalesLoft to see just how much you need video. Want to spread the word?

New Year’s resolutions for digital marketers

Biznology

Since this is my first Biznology post of the year, it seemed appropriate to think about some New Year’s resolutions for digital marketers as you head into 2017. Adopt a test and learn mindset. Do you know how the most successful marketers continually win online? They focus on testing. Everything. Constantly. But they use data to inform and improve what their instincts suggest. Why’s that?

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A Blueprint for Content Marketing Success

84% of marketers plan to increase their content marketing spend over the next 5 years but less than half have any real confidence such content investments are paying off, based on a recent CEB survey.

Social lead validation—the missing ingredient from most inbound LinkedIn marketing programs

Biznology

All sales leads are not equal. know this is something that most sales and marketing leaders understand and it’s why they put lead qualification and validation into most of their sales, marketing, and lead generation programs. They don’t want to waste time and money like the companies that Straight North recently evaluated. Of those 350,000, about half—178,000—were actual sales leads.

The five great questions of content marketing

grow - Practical Marketing Solutions

By Mark Schaefer. recently attended a conference where marketers wrote about their single biggest challenges. These issues were posted on a board and it was fascinating to observe! These five content-related posts stood out as the great questions representing the minds of the conference attendees: 1. Breaking through the noise. “We can create ‘great’ content, but how do we guarantee it is seen?

Introducing ViewedIt: Supercharge email conversions with the power of personal video

Vidyard

Click. Trash. Click. Trash. If you have an email account, you know this routine too well. The average business user receives nearly 100 emails per day , and most of that is generated automatically. No wonder click-through rates are now as low as 1-3 percent. And yet email isn’t going anywhere: It’s far and away the dominant means to communicate in business. Enter ViewedIt. It’s no mystery why.

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CEOs To Marketers: CMOs Need To Focus On Revenue Growth

B2B Marketing Insider

Today’s marketing leaders are stuck in a Catch-22. Create CMO-driven revenue growth. And figure out how to do it in a way that we modern consumers don’t hate. What was once the role of the Chief Marketing Officer has been completely cast aside. We have gone from “brand ambassadors” asking agencies to create hard-to-measure ad campaigns, […]. Marketing Strategy

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Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful.

9 Key Steps When Going From Concept to Content

B2B Marketing Insider

Coming up with an idea is the easy part. But it’s only one small piece of the pie. The biggest challenge is often taking that brilliant concept and turning it into content. You’ve been there. know you have, because we all have. You get a brilliant, game-changing idea for a piece of content that will shoot you (and your company) into content-marketing superstardom. Sales will skyrocket!

Which Content Marketing Metrics Matter?

B2B Marketing Insider

‘We uncovered a bug in page insights. The bug has been live since May.’ ’ The update on metrics by Facebook showed erroneous measurements of how people interacted with content on the platform. statistical error undermined the trust of advertisers and publishers on Facebook, and the social media giant agreed to provide a third party […]. appeared first on Marketing Insider Group.

Has your Twitter engagement recently dropped?

Biznology

In the last couple weeks, the notifications I have been receiving via my @chrisabraham Twitter handle have plummeted. Serious chirping crickets. Here’s what I discovered and what I did to resolve the issue: first, be sure you’re on your Twitter Notifications page  and then check on the Notification Settings : Then you just have to choose how noisy you want it. like it nosiest!

Who Had the Greatest Professional Impact on Me in 2016? Shelly Kramer!

Webbiquity

Sales consultant and recruiter Jim Keenan wrote a blog post a few weeks ago about the individual who influenced him the most in 2016. Beyond that, he challenged his readers to write about “the person (who) had the greatest effect on your personal or professional life in 2016 and thank them publicly.” need to pay it forward. Shelly Kramer Expanded My Professional Horizons. How about you?

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The B2B Marketer's Field Guide To Customer Engagement

Leverage customer engagement and advocacy to drive brand, demand and profitable growth.