2017

It's All About Revenue

Trending Sources

2 Out of Every 3 Digital Media Minutes Now Spent on Mobile

It's All About Revenue

Right off the bat the fact that 2 out of every 3 digital media minutes is spent on mobile should surprise absolutely no one, least of any marketer reading this. The stat, (see chart below) which comes courtesy of comScore is yet another example of mobile finally delivering on the promise of keeping customers connected to the brand - anytime, anyplace. Elevated Expectations. Testing 1, 2, 3.

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Customer Experience is the Most Critical Part of Marketing Right Now

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89% of marketers expect customer experience to be their primary differentiator, according to Gartner. That is quite a high number. That means you need to pay extra close attention to the words of our global Modern Marketing experts when they talk about customer experience. The notion of customer experience should not be underestimated as a key function of marketing moving into 2017.

How Data Will Change Marketing in 2017

It's All About Revenue

Data has been driving many aspects of business success for the last few years, especially as the amount of information available to us through analytics tools has increased significantly almost to the point of not knowing what to do with all the insights. Here are some of the ways I see data changing my approach to marketing this year: Greater Personalization. Enhanced Content Relevance.

The Customer Experience Story: Seamless and Not So Seamless

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There is a real surge of interest and attention being paid by marketers to customer experience, and with good reason. In a highly crowded and fragmented marketplace, prospects need to be wooed and won over by brands. “Customer experience is your customers’ perceptions of how the company treats them. ” Toma Kulbyte, Super Office. Main Takeaways. Customer Experience

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

You Can Run But You Can't Hide from the Importance of Data in Modern Marketing

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Marketing equals data and data equals marketing. These two things go hand in hand as marketing technology becomes a bigger driver in marketing itself. So it is no surprise that when we asked global marketing experts about marketing in 2017, many of them came back with predictions about data-driven marketing. Doug Kessler ( @dougkessler ), Co-founder and Creative Director, Velocity.

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Over Two Thirds of CMOs Name Mobile Marketing a Top Priority For 2017

It's All About Revenue

Smartphones have been declared a device that people “can’t live without” With over two billion smartphones in use globally, mobile marketing presents an effective and personal way for companies to engage with their customers. The above is an excerpt from the Executive Summary of a new report from Constellation Research. And no, I will not state that 2017 is the year of mobile.

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For CMOs and Martech It's Not About Spending, It's About the Right Spending

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It's not about data. It's about the right data. How many times have you heard that or words to that effect? And quite frankly some marketers can never hear it enough as far too many still don't know the difference. But that's another topic for another time. This is all about marketing technology — martech to you and me. That number has increased over 2500% since 2011.

When It Comes To Email Speed, It’s All About Reputation

It's All About Revenue

In my position managing Deliverability Support for Oracle Marketing Cloud, I see how senders often take for granted, just how quickly our email communications arrive to their intended recipients. In the course of a few minutes, mass marketing campaigns are deployed to audiences consisting of tens of thousands. Is there something wrong with our set up? Is it the domain? What can we do to fix this?

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

The Undeniable Benefit of a Consistent Cross Channel Marketing Message

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While you may see trend articles about the value of reaching out to customers and prospects on the mobile channel, the reality is that your audience wants to hear from you there. However, they also want you to talk to them on other channels, including digital and traditional channels. Say it the Same Way Everywhere. Multiple Channels Consulted for the Purchase Process. Cross Channel Marketing

Spamhaus Risk and the Future of Email Acquisition

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Email address acquisition is the life blood of any growing email marketing program. So anytime someone proposes a change to acquisition practices, smart marketers get worried. Over the years, so many things have changed in email marketing, except the web-based email signup form has skated along mostly unchanged from the early days. Innocent Victims. So what’s a marketer to do?

How A CMO Uses Storytelling To Engage Audiences

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Jeremy Duerksen is CMO at Peaksware. In his spare time he rides horses and dual sport motos - presumably not at the same time and races bikes. At Peaksware he is responsible for marketing eight different product lines across three primary markets: strength & conditioning, endurance sports and music education. I had the chance to chat with Jeremy to talk about all sorts of things. 5:30pm-8:00pm.

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Gartner Names Oracle Marketing Cloud a Leader in Digital Marketing Hubs - for the 3rd.

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Gartner recently released its 2017 Magic Quadrant for Digital Marketing Hubs , and honored Oracle Marketing Cloud as a leader in this crucial customer experience category for the third consecutive report. We appreciate the recognition for our capabilities in the identity management space in particular, which we believe is a foundational element of a successful Digital Marketing Hub. Product News

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. And content fuels it all.

To Be Agile CMOs Must Align Digital and Traditional Marketing Strategies

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One of the definitions of the word align is to bring into cooperation or agreement with a particular group. According to the findings of a newly-released survey, presented by The CMO Club in partnership with Accelent Consulting and Oracle Marketing Cloud, CMOs the world over would be wise to bring into cooperation digital and traditional marketing. " Singles Only. Reach For This. CMO Corner

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CMOs Not Happy With the State of Cross Channel Marketing

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It’s no secret that the best customers are the ones who engage with brands across multiple channels. It’s not surprising, therefore, that the brands who deliver value to customers across channels see strong growth. How much growth? Companies with strong cross channel customer engagement see a 9.5% year-over-year increase in annual revenue. The Struggle Is Real. CMO Corner

4 Steps to Standardize Your Data and Get Better Insights

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The line between a lot of data and too much data is razor-thin. All marketers and salespeople want the former, but achieving the latter is all too easy if we don’t use data standards. Standards make data uniform. They drive information into a database and record it there in a consistent, predictable, and homogenous way. So, have some standards. Brainstorm standards. Standardize data sources.

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How Unsubscribe Requests Can Affect Customer Experience

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“What can I do to reduce unsubscribes?” ” It’s a tough subject for many marketers. Email remains one of the best ways to communicate with consumers directly, but the effectiveness of the channel is contingent upon maintaining deliverability health to ensure messages get to the inbox. Direct Reflection of a Brand. It is not an opportunity to up-sell or re-engage.

The B2B Demand Gen Marketing Playbook

To build integrated, data-driven programs, demand gen marketers need diverse, compelling content at every stage of the buyer's journey.

7 Things Your Email Deliverability Consultant Wish You Knew

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As an email marketer, you know email marketing success depends on sustainable inbox placement, but there is a lot of conflicting information out there. What do you really need to know about deliverability? Here are 7 key takeaways to help you think about deliverability in a new light this year. How much is too much? Sit in your customer's chair. " 2.You get the reputation you deserve.

Lead Scoring Setup is Not a Set-It and Forget-It Activity

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The turn of the calendar is often a good time to review your marketing plans and make sure every thing is on track for success. Platitudes, sure, but without regular reviews of all parts of your marketing funnel and technology set-up, you can’t be sure that you will continue to meet your goals. Specifically the MQL, or marketing-qualified leads. This is often an eye-opening experience.

Talking Domain Reputation And What Email Marketers Need To Know

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Reputation is a word that means many different things to many different people in the world of Deliverability. The idea of what reputation is and how you should apply it to your business is a big topic that we will continue to explore. Today however, I wanted to talk about a specific phenomenon that we are seeing more and more over the past few months. Just Warming Up. Image source: Pixabay.

The Time is Now for the Future of Modern Marketing

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We often think that the future is just over the next hill, but when we asked global marketing experts to predict 2017 , it seems like the future is already here. We all know how important it is to collect and analyze the data—now being generated at a rate of 2.5 quintillion bytes daily—to improve the customer experience. It helps you know what to do and when to do it.

A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth.

Hey CMOs, This Is Not An Alternative Fact: Improving Customer Experience Can Increase Revenue

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Sorry, I could not help myself with the "alternative fact" reference in the title. Just seemed appropriate given the context for as hard as it may be to believe for some, when a brand improves its customer experience, its revenue can and will increase, oftentimes significantly. Connection Problems. But most companies cannot measure those behaviors at the individual customer level.

Data Driven Marketing Without a Data Management Strategy is Like a Day Without Coffee

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Ok, ok my title is just a tad self-serving, being the coffee-consuming-beast that I am but. you get the point. Over seven million. That's how many hits I got back when I Googled the term "data driven marketing." " Quite frankly I am surprised it was not higher given the amount of "talk on the street" there is about it. Strategically Speaking. You do remember it, yes?

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Why CMOs Need To Be Bullish On Mobile DMPs

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Not sure why I used the word "bullish" in the title. I don't think I have ever used that word before in a title or any of the thousands of posts I have written. Let's just call it the "Trump Effect" as to why I used that word instead of say confident or self-assured. Stats Incredible. Since we are marketers and we all love stats, try these on for size. CMO Corner

ABM Quickly Evolved from Latest Trend to What Felt Like Full Adoption

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Account-based marketing popped up in all corners of B2B marketing in 2016. Every martech vendor started offering it. Ever marketer implemented some form of it, or was planning to implement it. That's ABM in a nutshell. When we asked our panel of global experts to call out what had the most impact in 2016, several of them identified ABM. That doesn't make it a short-lived fad.

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

Using Link Targeting for Improved Inbox Personalization

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For years now, email marketing has continued to defy the haters and provide a reliable, measurable channel for businesses. So far, the email world has survived being labeled as dead, the emergence of social media, the development of collaborative business tools like Slack, and continues to evolve as the marketing channel of choice for consumers all over the globe. What’s Device Targeting?

A Look Back at Modern Marketing in 2016

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Modern Marketing has come a long way in 2016. More leading brands are using marketing technology to better understand their customers and provide a better customer experience than ever before. Data is part of nearly every marketing conversation. Customer obsession and experience is the main focus. But this has also created a culture of more, more, more. Asking “Why?”

3 Reasons to Attend Modern Marketing Experience 2017

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Oracle Marketing Cloud customers, partners, and team members alike are gearing up for our flagship event, Modern Marketing Experience , April 25-27 in Las Vegas. We’re hoping to see you there! Select your experience based on topics relevant to your interests. Garner wisdom from the brightest in the marketing crowd. Enjoy the show(s)! Maximize your experience with an invigorating performance!

7 Ways To Use Account-Based Marketing Throughout the Year

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Far from a passing trend, account-based marketing is gaining traction as an approach to marketing that goes well beyond just seasonal targets like the holiday retail system and reaches out to create an impact throughout the year. They will appreciate access to these insights that they didn’t know existed or didn’t have the time to research themselves. A Guide-ing Light.

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.

To Successfully Personalize Marketing Communications Across Mobile Devices, Brands Need To Do This

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Today, more than 2 billion smartphones are in use globally and continue to become an integral part of people’s daily life. The proliferation of mobile devices that consumers use on a daily basis creates an enormous challenge for marketers trying to orchestrate a seamless cross-channel customer experience. Connect Identities Across Disparate Marketing Channels. Testing, 1, 2. Mobile Marketin

Improve Customer Experience and Email Deliverability With a Preference Center

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Most people like to be given a choice. Sure you can fit them all into one bucket and no one will know better, but for how long can you get away with that? Eventually they’ll find greener grass and you’ll be left wondering where you went wrong. Let’s not wait for that day. Be proactive about improving your email deliverability today, and let your subscribers help you do it.

Marketing was Hard in 2016. Marketing Automation Helped Those Who Used It.

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As we move into 2017, it is instructive to look back at 2016. With more data available than ever, marketing automation was a critical component of B2B marketers' tech stack. Below are some thoughts from Modern Marketing experts about marketing automation. We asked each to provide a data point as inspiration for their views. data inspiration ). data inspiration ). data inspiration ). John J.

3 Ways to Apply Technology to Enhance Customer Experience

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“See you in 10,000 miles!” ” This is the friendly sendoff I receive from the workers at my car dealership each time I drive off the service lot. It’s a standard farewell that tells me, a proud modern marketer, that I’m in good company wanting to take every opportunity to offer consistently stellar customer experiences. The customer experience is not linear.

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful.