2016

It's All About Revenue

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Account Based Marketing and its Growing Interest Among B2B CMOs

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In his Forbes piece published last month, contributor Daniel Newman shared a quote from Megan Heuer, Vice President and Group Director, Data-Driven Marketing, at SiriusDecisions: “Companies of all sizes are trying out ABM, from expanded efforts in very large global companies to laser-focused go-to-market models in lean startups. Not all that impressive. CMO Corner

Why Email is Essential for Your Content Marketing Strategy

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Go to any digital marketing event and you’re sure to hear one thing: content marketing is important. But the hot new art and science of being an effective brand publisher is actually more than just a trend; it’s becoming the atomic particle of all marketing. Because it works. In fact according to the Direct Marketing Association, email marketing yields an estimated 4,300% ROI.

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80% of Millennials Have Been Influenced to Purchase by a Mobile Ad

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It's Friday which means it's Friday Five time, our weekly curated collection of five stories on one specific topic. This week, it's Mobile Marketing. Report Highlights the Millennial Opportunity on Mobile. 64 per cent of consumers have been influenced to purchase by a mobile ad – a figure that rises to 80 per cent among millennials. Read the full story on Forbes. Mobile Marketin

How to Decide What Marketing Metrics to Track and Report

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Yesterday I was at a marketing event and the topic of metrics came up. That's not a huge surprise, as modern marketers continue to be concerned with justifying their activities with the right metrics of success. The initial question was how do you know what metrics to track. jumped at the chance to respond. Over the course of the presentation there were a few more questions about metrics.

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150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

7 Compelling Reasons to Invest in Mobile Marketing

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Mobile has experienced a meteoric rise in recent years. Smartphone and tablet usage has exploded, and the widespread proliferation of mobile devices is changing the way consumers and B2B prospects access media and online information. Over the past four years, smartphone usage is up 394% and tablet usage up 1,721%. Up to 29% of consumer media time is now spent on mobile platforms. Main Takeaways.

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5 Mobile Insights That Will Change How You Market to Millennials

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Everywhere you go, millennials are looking down at their phones. The grocery store, the bus, and don’t get me started on the movies. The question is: what are they really doing with their heads down, thumbs furiously typing and swiping? This is a serious question for marketers who want to not only reach, but genuinely engage their millennial, mobile audience. What are their views on privacy?

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10 Surprising Statistics About Marketing Technology

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With the hot sector of marketing technology becoming better defined, insights are emerging from those using it - and the results are mixed. This blog explores the figures. Marketing technology benefits: hiding in plain sight. As marketing technologists, we can’t ignore these figures. Nor should we. That is nearly two-thirds of those investing in marketing technology. It gets worse. Takeaways.

8 Steps to Guarantee Marketing Automation Success

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EmailMonday gathered an impressive list of statistics about marketing automation usage and its relevance for businesses in 2016 and beyond. Some key statistics from various sources include: • 91% of the most successful users agree that marketing automation is very important to marketing success across all channels (Ascend2). Review what you are using now before changing anything.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation – and yet, many assets fail to provide true ROI. Download the eBook to avoid the three top problems that keep content from living up to its potential.

5 Ways Video will Transform Digital Marketing in 2016

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2015 saw some incredible growth in the use of video content by marketers in both B2C and B2B markets. But more importantly, it also saw some staggering shifts in how marketers are using video and the kinds of results it’s helping them generate. Now that marketers are getting comfortable with video as a content medium for both brand and demand, the real fun begins. Let’s Get Personal.

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Why You Are Losing Leads by Not Integrating Events with Marketing Automation

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Did you know that businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads? According to the State of B2B Event Marketing study , events are the most effective tactic for B2B marketers to increase their sales pipeline and generate revenue. Why Is Marketing Automation an Essential Part of Any Effective Marketing Strategy? What is Event Automation?

Still Wondering How to Get Started in Social Media in 2016?

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It is sometimes hard to imagine this for many marketers, but there really are people who are not yet using social media marketing for their business, or who could use a good refresher on how to use it well. Social media has gone from a check the boxes exercise to a critical component that is fully integrated into marketing campaigns and other business activities. And it’s still growing.

Email Marketing: Going Beyond a Unique Open and Click

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Is 20% a good open rate? What about a click-through rate of 5%? Well that depends on the industry you are in and what type of communications you're sending. There’s one thing I can tell you without knowing anything about you, you want these rates to be higher. Each week you send out a newsletter and each week you might get a 20% open rate. Is it the same 20% opening each time?

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Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Why a Single View of Your Customer is Vital for Success

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More than ever before, we have an opportunity to see and interact with our customers and prospects across the largest number of channels and platforms. That provides more data to identify patterns in behavior that can be leveraged to create better messages and interactions with them. That’s why it’s important to collect all those perspectives and create a single view of each customer.

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11 of the Latest Lead Nurturing Statistics: Explained

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Every prospect who fills out a lead form, especially those who download a top of funnel ebook, is not ready to talk about your product. Sometimes they are, but the action of downloading that ebook doesn't tell you that in any way. This is where lead nurturing comes in. Modern marketers know that they must learn more about their prospects before passing them along to sales. That is no surprise.

Integrating Online Video with Your Marketing Tech Stack

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Video by itself is an effective, engaging content f o r m that provides high ROI, and integrating your online video platform (OVP) with your existing tech stack ensures you can make the most of your video investment. This integration is the third step in creating powerful digital 1:1 conversations with video: Step 1: “Who is it?” Step 2: “What should we talk about?”

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3 Email Marketing Lessons From Tinder

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About three years ago, I was having drinks with some friends in Tribeca, when one of the girls pulled out her iPhone to show us married gals how Tinder worked. We were hooked. It was so easy to swipe right, swipe left, swipe right again; trying to find a match for our friend. We must have swiped for a good five minutes (even if she didn’t necessarily approve of all our swipes). ” 2.

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Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

New Gartner Report: Build Your Digital Marketing Hub

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Gartner has published its Magic Quadrant Report on Digital Marketing Hubs. While the marketing technology industry has many different market assessments, this research very much reflects the emergence of “marketing clouds” as a category of software. Connected Data. Actionable Audience Profile. You can connect all the data in the world, but to make it useful, it needs to be actionable.

A Glimpse into the Future of Modern Marketing

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Welcome to the future. Now that it is 2016, we have arrived at the next stage of modern marketing. To make sure you are prepared for the future, we have asked global experts for their thoughts about what will have the most impact in 2016. We've included some below, both in this post and in the short slide deck. And 53% of them would give up their sense of smell before they gave up their phone.

5 Statistics That Modern Marketers Can't Ignore in 2016

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Modern marketing is about learning from the past, analyzing what brought you, or others, the best results and applying that to the future. Our panel of global experts selected some significant statistics that influenced their behavior and successful activities in 2015. We share those with you so it can have impact in your 2016. 1. 40% of your prospects are qualified, but not yet ready to buy.

Need to Know Deliverability Metrics

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Of course, all marketers know that Deliverability is the most important part of the email marketing cycle. Without deliverability success, what’s the point of all those other people in your organization? If your intended audience doesn’t see your email in the inbox, as the design was intended, and the time it was intended, somebody is probably disappointed. Bulking. Blocking.

Content Strategy for Marketing

Learn about the benefits and key considerations in developing a content strategy for marketing that's sustainable, scalable and sale-able.

Mobile Marketing Trends for 2016

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Welcome back to another installment of The Friday Five, your weekly curated content roundup of five articles related to one specific topic. This week's topic: Mobile Marketing. Top 10 mobile marketing trends for 2016. We all know mobile wallets are eventually going to replace credit cards: Is this year the tipping point? Read the full story on Luxury Daily. Given that there are now 1.91

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Marketing Automation Technology and What Marketers Need to Look For

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Since marketers love a good stat, let's start this post off with one: 2567%. That percentage represents the increase in the number of martech vendors from 2011 to today. It comes courtesy of Scott Brinker, the guru of the infamous martech landscape chart and speaks to the warp speed growth the martech vendor space has seen over a very short period of time. – Aberdeen Group.

How Organizations are Leveraging Content Across the Buyer Journey

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When you hear the word “content” in a business context, you probably automatically associate it with “marketing” As a tactic, content marketing has been around for hundreds of years, while the term “content marketing” has only surged into popularity (and regular marketing lexicon) in the past 6-7 years. But this is only the start of the buyer journey. And doing.

4 Simple Ideas to Personalize Your Email Campaigns Today

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Those of us who craft email campaigns are always searching for ways to personalize our messages. Sending the right message to each subscriber at the right time can seem hard to achieve, because our email newsletters are such workhorses for our brands — we get reliable returns (opens, clicks, and sales) from emailing our subscribers. And we know it can deliver results. Email Marketing

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Are Three Quarters of CMOs Wrong About Customer Experience?

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Customer experience (CX), to absolutely no one's surprise, is at or near the top of the list of priorities among CMOs across the globe. There is no denying the importance of delivering the optimal CX to every customer, every time. However, inherent in CX itself is a list of priorities as to what makes for a great CX; what qualities if you will, compromise the best CX. So Why Is This Wrong?

CMOs to Increase Marketing Analytics Budget by 66% Over Next 3 Years

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Twice a year the Duke University Fuqua School of Business releases its CMO Survey. If you are not familiar with it, I suggest you check it out as it provides a biannual glimpse into the mind of the CMO on a varying number of topics. Their most recent release included the statistic that CMOs plan to increase their spending on Marketing Analytics by 66% over the course of the next 3 years.

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4 Ways to Turn Marketing Ideas Into Engaged Customers

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Having engaged customers is, of course, the holy grail for marketers. Some may argue that increasing sales would be ultimate goal but I would argue back that the more engaged customers are the more happy they are and in turn the more revenue will be generated. Successfully mine all of today’s rich sources of data. There is of course no shortage of data available. ” 4.

Preview: 20 Social Media Marketing Statistics from Upcoming Industry Report

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It is 2016 and we are still talking about social media marketing. Believe it or not, there are still companies that have not embraced social media as a means to improve marketing, customer service, lead generation and product development. They may come around in time. Every year Social Media Examiner conducts a large survey to get a pulse on social media marketing and how marketers are using it.

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

Engage Prospects with Video Backed by Marketing Automation

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The latest trends in marketing are often discussed as single tactics – marketing automation, interactivity, personalization - which can seem undefined, technical, and complicated to implement. The big picture is that marketers are simply trying to have effective 1:1 conversations with prospects and customers. What digital format is closest to human interaction? Video! Marketing Automation