'by Amanda Batista | Tweet this I recently received an email that began, “Hi Amanda, you know from our last eBook you read, mobile is having an enormous impact on the events industry…” I kept reading, because I recalled recently downloading an eBook about mobile event applications. The email immediately established context in the abyss that is, my inbox. There’s no excuse for leaving these personal touches out of email communication, anyway. And while these other communication channels have emerged, email is still one of the most critical points of engagement. MORE >>

by Amanda Batista | Tweet this. Creating value for prospects and customers is everybody’s key objective — you’ve got to get the right message to target buyers, in a timely manner. Smart Modern Marketers are employing all sorts of content assets to provide educational, informative resources. And while social media has changed the way people connect and engage online, email is still the core communication channel and a primary sharing tool. And once you’re entered spamdom, it’s virtually impossible to get out. Address your aggregation strategies. Consistency is important in all communication. MORE >>

by Amanda Batista | Tweet this In the brave new world of Modern Marketing — where digital channels are fueling the need for more sophisticated strategies — marketers need to target, engage, and measure efforts more effectively. But it can be difficult to do, particularly for companies with limited resources, budget, or staff. So marketers wear many hats, and fulfill many roles across web, content, and brand initiatives. Tune in  to tomorrow’s webinar  Defining the Modern Marketer: From Real to Ideal,  to hear firsthand from marketing experts at  AT&T ,  Docusign , and  Cincon Systems. MORE >>

by Jesse Noyes | Tweet this Today’s guest post comes courtesy of Seth Lieberman, CEO of SnapApp , a marketing platform used by companies to easily create interactive content to generate leads and drive revenue across the web, mobile, social and email. Content is king, and everyone is chasing the crown. It’s not enough to just create content anymore. To really stand out, content needs to be dynamic, interactive, and timely. First you engage, then convince, and finally you can drive leads. Here are three types of content that can do the job. Interactive Content. Collaborative Content. MORE >>

by Sylvia Jensen | Tweet this Similar to “social CRM” or “lifecycle marketing,” “Marketing Automation” is a key phrase among marketers today. It seems you can’t go to a conference or do a blog search without these current terms popping up. Already raking in $3.2 billion by 2010, the marketing automation industry is expected to grow to $4.8 billion in 2015. For the uninitiated, here’s a concise look at what it means, and how you should be using it to your advantage. What is marketing automation software? What can marketing automation actually do for you as a businessperson, as a company? Great. MORE >>