Sat.Aug 20, 2016 - Fri.Aug 26, 2016

It's All About Revenue

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Data-Driven Marketing Tactics: 3 Technologies Optimizing Customer Experience

It's All About Revenue

A convergence of marketing and advertising technologies is occurring. Performance advertisers know that data insights and integrations form the core of a winning campaign, both from a creative and a revenue standpoint. But many aren’t taking full advantage of the information they have access to. Enter Data Management. ” Better Data Technology. It can drive KPIs in real time. 
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One Third of CMOs Not Integrating Within Digital Channels

It's All About Revenue

It’s no secret that the best customers are the ones who engage with brands across multiple channels. It’s not surprising, therefore, that the brands who deliver value to customers across channels see strong growth. How much growth? Companies with strong cross channel customer engagement see a 9.5% year-over-year increase in annual revenue. Ok so far so good, right? From Within.

CALL FOR ABSTRACTS: Oracle BIWA Summit '17 - THE Big Data + Analytics + Spatial + Cloud + IoT.

It's All About Revenue

THE Big Data + Analytics + Spatial + Cloud + IoT + Everything “Cool" Oracle User Conference 2017. January 31 – February 2, 2017. Oracle Conference Center at Oracle Head Quarters Campus, Redwood Shores, CA. What Oracle Big Data + Analytics + Spatial + Cloud + IoT + Everything “Cool” Successes Can You Share? We want to hear your story. Business Intelligence. Cloud. Spark.

Use Marketing Automation The Right Way

ANNUITAS

Several days ago, Mitch Joel, who is the President of Mirum, wrote a compelling piece on the misuse of marketing automation. could not agree more with his statements made in the article about how so many organizations are using marketing automation (and many other marketing technologies) in the wrong way in an attempt to garner the attention of their buyers. Still, we need to do it right.”.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

Social Media Audiences Are Great, But Email Audiences Are Better

Act-On

Which would you rather have: 3,000 email newsletter subscribers or 30,000 social media followers? Choose carefully … it’s a trick question. It’s a trick question because I bet you know the answer. You opted for the subscribers because you’ve been around the block. You know that while social media represents a vast potential audience, the engagement rates are awful. We’re not done yet.

8 Examples of B2B Businesses Managing Powerful LinkedIn Pages

KoMarketing Associates

There’s no doubt that LinkedIn is one of the most effective social media lead generators for B2B marketers, offering businesses the chance to tell their brand story in a unique and meaningful way. On the other hand, many B2B brands still struggle to engage their audience on the platform. For each company page, we’ll look at what exactly they are doing to grab their audience’s attention.

5 Ways Marketing Automation Builds True Customer Loyalty

B2B Marketing Insider

It seems that somewhere along the way, customer loyalty became a forgotten objective of the marketing strategy. We focus on getting customers, and lots of them, through various methods, and often at any cost. But the cost of acquiring a new customer is five to twenty-five times higher than the investment required to keep an […]. Content Marketing

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This Week in Content Marketing: A Content Marketing Approach Is Strategic, Actually

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PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this episode, Robert and I debate a TechCrunch article’s claims that content marketing isn’t actually strategic. We Rants and raves include Blab’s decision to go silent, and the benefits of automated content creation. This week’s show. Content marketing in the news.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation – and yet, many assets fail to provide true ROI. Download the eBook to avoid the three top problems that keep content from living up to its potential.

The Five Best Pinterest and Instagram Marketing Tools

Webbiquity

Increasing use of mobile devices combined with the popularity of “snackable” information have made visual content an increasingly important component of content marketing. Greater use of visual communication has in turn made Instagram and Pinterest two of the fastest-growing social networks. Google Review Count:  269. ” —  StoreYa Blog. Google Review Count:  193. Pricing:  free.

The Making of Vidyard’s New Website Product Tour Videos

Vidyard

Recently, Vidyard quietly launched our new website. Being who we are, and believing so strongly in the power of video, we knew that video would have to be front and center in how we told our story and explained our product to our website visitors. We created a homepage video, of course, but that wasn’t enough. So how did we create this product video tour? Pre-Production. The message. Concept.

How 8 Agencies Are Building Their Brands on Snapchat

Hubspot

When Snapchat first emerged on the scene back in 2011 , it was excusable to dismiss the ephemeral photo-sharing platform as just another shiny piece of millennial bait. But things have changed. The once niche app has grown into one of the least ignorable social media forces in the industry, wooing marketers with its command of more daily active users than Twitter. Username: @marcelagency.

The reality of online influence and the only thing that matters

grow - Practical Marketing Solutions

I used to be a big shot. In my corporate marketing days, I was among the top 1 percent on the company organizational chart. I was awarded seven patents and I earned two masters degrees. closed the biggest deal in the company’s history, worth more than $5 billion in sales. As far as I know, I was the only employee who had earned this twice. The frenzy was over. No emails. No calls. True story.

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Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

5 Key Tips for Driving Attendance at Field Events

The Point

Don’t look now, but field events – seminars, roadshows, executive breakfasts – are making something of a comeback in B2B circles. Call it Webinar overload, or perhaps the surge of interest in more personalized, high-touch, account-based marketing. Whatever the reason, in-person events are starting to be more of a fixture on demand gen calendars. Sell the event, not the product. No-one cares.

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How to be a marketing maverick in an old-fashioned industry

grow - Practical Marketing Solutions

By Elaine Ball, {grow} community member. What if I told you that I could get your target customers to wear your branding on their butt ? That these customers would actually be coming up to you , asking to put your branding on their butt? Oh yeah, I saw that eye roll. And I know what you’re thinking. These guys are as straight-laced and serious as they come. But that’s where you’re mistaken.

How To Measure Paid Media ROI (ROAS)

bizible

Paid Media - whether it’s search, social, display, etc. - is a critical component of every B2B marketing plan. It ensures that your brand and your content is seen by a targeted audience and, compared to many other marketing channels, it’s scalable. But as any paid media practitioner knows, getting the right people to click on your ads is no easy task, especially at a cost effective rate.

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Improve Your Content Marketing Strategy With These 7 Tips

B2B Marketing Insider

With all the blogs, social media posts, eBooks, whitepapers, and videos you create, how do you make sure you are achieving the right results with your content marketing? You probably have a few metrics you’re tracking to measure how well your content is performing. You may also have a publishing schedule and a list of content […]. Content Marketing

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

3 Reasons Why Data is the Foundation of a Successful ABM Strategy

Modern B2B Marketing

Author: Steve Pogorzelski Account-based marketing (ABM) continues to gain popularity among business-to-business (B2B) organizations looking to deepen engagement with specific accounts.  In its 2016 State of ABM study, SiriusDecisions found that 92% of companies recognize ABM as a valuable solution to B2B marketing challenges. What does data have to do with ABM success? In one word: everything.

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How Coca-Cola Turned Its Digital Publication Into a Global Phenomenon

Contently

Coca-Cola is often hailed for its ability to tell stories that celebrate diversity and inclusion. It’s hard not to be touched by the ad that shows a Coke machine uniting people who live near the hostile Pakistan–India border. The video was set to the title song proudly sung in seven languages. Full disclosure: Coca-Cola is a Contently client.). The journey from global to local.

How to 'Un-Stock' Your Photography: 8 Examples That'll Change the Way You Choose Photos

Hubspot

With 46% of marketers reporting that photography is critical to their current marketing and storytelling strategies, it should come as no surprise that quality photos are in high demand. Trouble is, most commercially available photos on the internet were taken to visualize broad overall concepts rather than concrete messages. That means they can be used in all sorts of campaigns.

10 Ways To Lose a Lead

B2B Marketing Insider

Are you inundated with articles telling you to nurture your qualified leads? Perhaps you’ve grown weary of all the advice you’ve been hearing about how to get your prospects moving faster along the sales funnel? Strategies about how to attract and grow your leads often vary depending on who you’re talking to. Sometimes it involves […]. Demand Generation

Content Strategy for Marketing

Learn about the benefits and key considerations in developing a content strategy for marketing that's sustainable, scalable and sale-able.

5 Ways to Get Personal With Your Audience at Scale

Modern B2B Marketing

Author: Patrick Groover As marketers, we’re in a race–a race to capture and hold the attention of our target audiences. Yet on the open road of the internet, it can sometimes feel like we don’t know which way is North. If you’re spending more time aligning your campaigns and content in a cohesive manner than distributing them, it may be time to review your go-to-market strategy.

Q&A with Adam Katz, Creative Lead at Google Creative Lab

Ceros

This post, Q&A with Adam Katz, Creative Lead at Google Creative Lab , written by Ashley Taylor Anderson , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. Happy reading! Some people go to work every day to take home a paycheck. And some people go to work to make a difference in others’ lives. Adam Katz is definitely part of the latter group. Design Inspiration

CMOs fail to go beyond brand awareness on LinkedIn

B2B Marketing Insider

Recent studies show 87% of B2B sales and marketing leaders are using LinkedIn and other social media platforms, but less than 1 in 5 can clearly prove and demonstrate social media ROI. believe it’s because the attention and efforts are on the top of the funnel instead of thinking about the complete buyer’s journey. […]. Social Media LinkedIn LinkedIn Marketing

It’s normal to be bad before you’re good

Biznology

attended Ira Glass ‘ talk at Wolf Trap last Saturday and my take-away is :  it’s normal to be bad before you’re good. That’s not a license to suck, it’s a challenge that as long as your writing is concise, your audio is clear, and your video is well-lit enough, then the rest of it is really a rabbit hole. 3)  Don’t let your tools get in the way of your creativity.

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Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

This is what happens when robots take over banking

Opentopic

When Business Insider asked experts what they thought would change the financial industry in the next decade, nearly all said automation. But while some saw humans being replaced, others thought the tech will make humans better. This is what we learned after surveying chief technology officers, chief innovation officers, startup founders, and venture capitalists. We are heading towards a world. The post This is what happens when robots take over banking appeared first on Opentopic. Marketing ROI

From Scratch: Three (More) List Building Strategies for Agencies (and Others)

Act-On

In our last post, we explored four (free) list-building strategies for agency marketers who’ve got to build a house list for clients or themselves. First, nail the basics. quick reminder that your paid list-building strategies require the same foundational elements we spoke of before, but they’re even more critical now. Do you deeply understand your buyer personas ? Events and trade shows. AdWords.

Social media strategy leaders: an intro to the series

Biznology

Hello Biznology Readers! I am so proud to join the digital marketing experts who contribute to this blog. special “thank you” to Mike Moran who invited me to join the ranks. Over the years, I’ve known Mike as an author, a research partner, and a consultant. This is my first post – the introduction to a series spotlighting leaders in social media strategy. Like this post?

6 Things I Wish I’d Known About Twitter Before I Started Tweeting

Opentopic

I recently read that my longtime friend Aaron Lee has been tweeting for over 6 years. I was surprised to see that he and I both joined Twitter in March 2009! I’ve sent 159,000 tweets since then, and I love tweeting just as much now as I did in the beginning. And although I owe much of my personal success. The post 6 Things I Wish I’d Known About Twitter Before I Started Tweeting appeared first on Opentopic. Marketing Technology

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

Why and Where You Should Expand Your Ecommerce Empire

Opentopic

If you’ve considered expanding where you sell products, beyond your current ecommerce store, now is the time to do it. Ecommerce continues to grow in profitability as more and more consumers turn to the web for product purchases. Online Consumer spending grew by more than 13 percent between 2013 and 2014, and again between 2014 and 2015 by 14.6 percent. The post Why and Where You Should Expand Your Ecommerce Empire appeared first on Opentopic. Marketing ROI

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