Sat.Jan 21, 2017 - Fri.Jan 27, 2017

It's All About Revenue

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Marketing was Hard in 2016. Marketing Automation Helped Those Who Used It.

It's All About Revenue

As we move into 2017, it is instructive to look back at 2016. With more data available than ever, marketing automation was a critical component of B2B marketers' tech stack. Below are some thoughts from Modern Marketing experts about marketing automation. We asked each to provide a data point as inspiration for their views. data inspiration ). data inspiration ). data inspiration ). John J.

Why CMOs Need To Be Bullish On Mobile DMPs

It's All About Revenue

Not sure why I used the word "bullish" in the title. I don't think I have ever used that word before in a title or any of the thousands of posts I have written. Let's just call it the "Trump Effect" as to why I used that word instead of say confident or self-assured. Stats Incredible. Since we are marketers and we all love stats, try these on for size. CMO Corner

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Rethinking Buyer Personas In An Era Of Digital Transformation

Tony Zambito

by Louis Prado. In the past five years, we have seen exponential disruption each year in multiple markets.  Digital technologies and resulting transformation turning markets literally inside out.  Fundamentally reshaping markets in five years’ time compared to the fifty to seventy years it may have taken to build up a market. Revenues falling by as much as 40% and many drivers switching to Uber.

#FlipMyFunnel Launches Account Based Marketing University

Customer Experience Matrix

Not the ABMU mascot It sometimes seems that Account Based Marketing is really Marketing Automation 2.0, in that many people leading the charge to ABM were also involved in launching B2B marketing automation ten years or so ago. How none of us has aged a day is a mystery we shan't discuss. There will be tests and a certificate of completion. They’re trying to get rid of it. !#$@#$ martech.)

A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth.

7 Creative Demand Gen Tactics to Drive Trade Show Booth Traffic

The Point

Even in this digital age, trade shows are still a core part of many B2B marketers’ 2017 demand generation plans. Generating maximum return from that investment, however, requires careful planning, and close attention to both pre-show and post-show communications strategy. In a previous post, I discussed key strategies for following up with trade show leads.

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The greatest content marketing case study in history

grow - Practical Marketing Solutions

By Mark Schaefer. I was going through some old files from classes I taught years ago and came across the most beautiful and wonderful content marketing case study. It is my all-time favorite because it touches so many bases and I thought I would pass this along to you for a little fun and inspiration. even asked GE for help but they could not locate the story either. Here we go. Hello. Right?

Why Facebook Ads Will Make You Successful in 2017 & Beyond

Hubspot

Facebook Ads are going to drive more leads for your business in 2017 than any other paid channel. You’ll need to have the right strategy and execute with agility and precision, but right now there is a massive Facebook opportunity for inbound marketers. An opportunity that if you take advantage of now, will pay off for years. Technology changes fast but that doesn’t stop us from missing big shifts.

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Bizible Partners with CallTrackingMetrics To Include Inbound Calls In B2B Attribution Reporting

bizible

Today, I’m happy to announce a Bizible integration with CallTrackingMetrics. Through this integration, Bizible will now track and report marketing channel and related information for inbound calls in the same way as all other marketing channels. I'm excited that through our partnership we're able to integrate CallTrackingMetrics into existing reporting through Bizible.

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B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Meet the Vidyard Team, Video Style: Thomas Karthaus

Vidyard

Meet the Team is our monthly chance to introduce you to the fabulous, quirky, talented people who work at Vidyard, using our favorite medium — video! For this episode, we caught up with Thomas Karthaus, Video Specialist here at Vidyard. Discover who the most influential person is in Thomas’ professional life, and the funniest thing his dog has ever done in this video: What didn’t make the cut.

How to Leverage Intent Data to Drive More Revenue

Modern B2B Marketing

Author: Travis Kaufman As key drivers of the revenue team, marketing and sales are constantly looking for the next innovative method to get a competitive edge—particularly in generating revenue for the business. One method that continues to pique interest is intent data. Topic Data:  When you search for something or visit a website, you are expressing an interest in that topic. The problem?

This Week in Content Marketing: Go Home Facebook, Your Journalism Project Is Drunk

Junta 42

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this “hopeful” episode, Robert and I discuss the Facebook Journalism Project, including why it’s great for Facebook and not so great for the media. This week’s show. Recorded live on January 16, 2017; Length: 0:58:41). Today’s Episode Sponsor (04:13). Image source.

Paid online influencer marketing is fully mainstream

Biznology

Over New Year’s I attended Renaissance Weekend down in Charleston, South Carolina , to be among the world’s most innovative, accomplished, successful, and disruptive experts from across a panoply of academy, experience, and expertise. Among the tools include sponsored website links, native advertising, sponsored posts, sponsored reviews, product placement, and influencer marketing.

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4 Secret Weapons for Sales Enablement

Modern B2B Marketing

Author: Chris Gillespie There are nearly 17 million Google search results for “ marketing and sales alignment ”–too many in my mind, given that they all sound pretty much the same. Most of them beseech marketers and salespeople to “just get along,” but while they advertise “shockingly simple secrets,” most of them are troublingly vague. Other than buy a thesaurus, that is. The best way to do that?

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The Rise of the Customer Marketer

Explore the changes taking place in customer marketing from the perspective of customer marketers themselves.

First Video in Business Benchmark Report: How B2B Companies are REALLY Using Video

Vidyard

It’s no secret that marketers are investing more in online video than ever before. From creative video marketing campaigns to explainers, video ads, webinars, video blogs, customer stories and more, video is now a critical asset within the modern marketing toolkit. The largest B2B clients host more than 10,000 videos with no signs of slowing down. Get the Report. Get the Report.

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Where Do Bots Come From? A Brief History

Hubspot

Any fan of 90s pop culture will remember the show “Clarissa Explains It All,” a series about a precocious adolescent whose adventures most of us could only dream about. In one episode, Clarissa was required to write a poem for school, but lacked the skills or motivation to carry it out. But she was in luck -- her computer wrote the poem for her, and it was a hit. How does it work? The 1950s. ELIZA.

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4 of the Best Growth Hacking Experiments to Try in 2017

Hubspot

Growth Hacking is a popular marketing buzzword, but does anyone really know what it means? Growth hackers or marketers are inherently what we call “scrappy” -- fast-moving and super creative. They experiment and experiment until they find something that multiplies growth by 10, 20, or 40x, instead of doing large projects that increase conversions in small increments. Set achievable goals. Results.

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63 Web Design Terms Every Marketer Should Know

Hubspot

When you're new to marketing, especially on a small team, you might have to do a lot of things at a moment's notice. And when it comes to things like blogging and social media, sure, you've got this. But soon enough, you're being pulled onto design projects. One day you're mocking up an infographic; the next, you're designing an ebook. You feel woefully unprepared -- and that design vocabulary?

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

Big Data Marketing: 5 Ways You Can Overcome Content Shock

B2B Lead Blog

Yes, there is a lot of content out there, and yes, an argument can easily be made that content shock is a valid concern for big data marketing teams. After all, with companies pumping out thousands of articles daily, how can anyone be sure their content is reaching the right people? Most enterprises rationalize that […]. Big Data Marketing

Find New Customers But Keep The Old – One Is Silver And The Other Is Gold

B2B Marketing Insider

Sometimes browsing the latest trends in marketing can be like walking through a carnival. There are plenty of half-baked ideas, and digital obsessions beefed up with content marketing lingo like an MMA fighter on steroids. But not the meaty answers that you seek. Do you feel like this? Then it may be time to get […]. Marketing Strategy

How Your Business Can Survive The Ad Blocking Wars On YouTube

Act-On

If you are promoting your company with video ads on YouTube, a portion of your targeted audience may be missing the message due to ad blocking software. Ad blocking is growing worldwide. On desktop, increasing numbers of users are blocking ads via browser plugins. On mobile, Apple’s iOS last year began permitting the use of ad-blocking apps. Ad Blocking Early Adopters, Young, Tech-Savvy.

How Inventors and Ad Agencies Are Starting to Shape the Internet of Things’ Next Phase

Opentopic

What can a hot tub that makes its own shopping list tell us about the future of the internet? To better understand how connected devices benefit from giving and receiving data, James Whittaker, a Microsoft tech evangelist, connected his heated mini-pool to the internet so it could take in data from his local spa company, find sources of chemicals it. The post How Inventors and Ad Agencies Are Starting to Shape the Internet of Things’ Next Phase appeared first on Opentopic. Brands & Marketers

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8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.

Doing Great Creative Work Isn’t About Luck

B2B Marketing Insider

A friend sent me this great article in WIRED by illustrator and author Chris Niemman. The piece is a beautiful and moving look into the creative process and moving from very good work to exceptional. As you’d expect, it’s full of existential questions and the search for meaning. loved all of it, except this… The idea here is that. Read More. Content Marketing

The only marketing prediction you need for 2017

chiefmartech

I’m honored to have been invited to become a regular contributor to Ad Age , the world’s oldest (since 1930!) and largest publication in the field advertising and marketing. The publisher has agreed to let me repost my articles here on chiefmartec.com as well. Late October to early February is prediction season in the marketing world. Ah, if only it were that easy. ”). ”).

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Why We Stopped Using the Word ‘Authentic’

Contently

Every night, when I come home from work, I walk by a little billboard in the Hoboken PATH station that makes me gnash my teeth. It’s an ad for a yoga studio. I’ve seen two variations, one for men and one for women. The billboard meant for women contains 15 words of copy: “I am a sister. I am a runner. I am authentic. I do hot yoga.” But what exactly does that mean?

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Infographic: The Top Salaries in Content Marketing

Contently

Content strategists must’ve been good last year because they’re set to enjoy a salary boost in 2017. That’s according to new research from The Creative Group , a staffing firm which collected data for more than 120 creative and marketing jobs across the U.S. After looking through the data, the companies pinpointed the eight highest-paying tech and creative careers. percent.

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A Blueprint for Content Marketing Success

84% of marketers plan to increase their content marketing spend over the next 5 years but less than half have any real confidence such content investments are paying off, based on a recent CEB survey.

Overcoming the Challenges of Big Data for the Small Business Marketer

B2B Marketing Insider

There are a lot of articles saying the best way to plan your marketing strategies is to utilize big data. And these articles all have a point. Big data can be a powerful resource for marketers when building a campaign as you are basing decisions off of hard data and not your own assumptions. There […]. Marketing Strategy

How to Create Great Work Using Gut Feel: Perfect Your Footwork

B2B Marketing Insider

Exploring intuition is a strange thing. You start going down deep, dark rabbit holes of your mind. It’s like … what even IS a human, man, yanno? As a result, I’m getting better at indentifying the moment in a story when a person begins to trust their intuition. It always comes through with an unsatisfactory or mystical answer: “I dunno how I did X. Read More.

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Customer Lifecycle Metrics, Part 2: Capture Interest, Gather Insight

Act-On

This is part two in a series of five blog posts that examines the metrics you should measure throughout the five stages of the customer lifecycle:  attract , capture, nurture, convert, and expand. Once you’ve managed to attract the attention of your prospects, it’s time to capture their information and convert them into leads. In part two of this series on customer lifecycle metrics, we’ll focus on the metrics that measure how well you’re capturing prospects, building their profiles, and getting them ready to buy. Capture Metrics. What calls to action are most effective?

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11 Soundless Videos We Love (And Why)

Hubspot

What was your most embarrassing office etiquette moment? For me, it was when I started to watch a hilarious video of a sheep screaming like a human and quickly realized my headphones weren’t plugged in. frantically scrambled for the mute button on my keyboard while my distracted coworkers laughed at my mishap. Sound familiar? Since then, I don't watch videos at work unless they don’t require sound.

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful.

Blockchain marketing: how the technology behind Bitcoin could change marketing

chiefmartech

The following is a guest post by Jeremy Epstein , CEO of  Never Stop Marketing. Jeremy currently works with several of the leading companies in the blockchain and decentralization space including OB1 and OpenBazaar. Previously, he was VP of marketing at Sprinklr. You’ve probably heard about Bitcoin. You may have heard about the blockchain. We’ve seen this movie before. Thanks, Jeremy!

Lead Liaison is Prepared to Revolutionize the Relationship Between Marketing and Analytics

Lead Liaison

Allen, TX – Lead Liaison is revolutionizing the way marketers, executives, and salespeople receive and analyze their data. Lead Liaison is hard at work fine-tuning the marketing automation company’s newest add-on: Revelation™. Never before has reporting and analytics like this been so seamlessly integrated within a marketing platform. Wealth of Data as the Foundation. Lead Liaison is already a powerful tool for collecting data on prospects, customers, and partners who engage with a company’s outbound and inbound marketing. Their cloud-based marketing automation system is second to none.

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20 of the Best Free Fonts for Designers

Hubspot

Finding stylish fonts for your design projects can be a major time sink -- especially when you have to wade through seemingly endless pages of typefaces that don't suit the vision you have in your head. Finding a free font can be even more of a hassle. So what's a budget-strapped designer to do? Check out the fonts below and keep them in mind for your next design project. 10) Yeseva One Regular.

The 32 Best Twitter Marketing Tools

Webbiquity

While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. Twitter’s key strength is in driving traffic to informative online content including news and blogs. (It’s generally not great for posting random thoughts at wee hours of the morning, though that appears to work for some people.)

The B2B Marketer's Field Guide To Customer Engagement

Leverage customer engagement and advocacy to drive brand, demand and profitable growth.