Sat.Oct 22, 2016 - Fri.Oct 28, 2016

It's All About Revenue

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These 6 Marketing Automation Statistics Show Where Marketers Really Are

It's All About Revenue

Marketing automation is a core technology that all marketers, especially B2B marketers need to implement to connect with prospects and generate the right leads for their sales team. The time of scattershot marketing, or even broadcast marketing, is long past. Marketers need to focus on prospects that have a higher likelihood of becoming customers. We are all guilty of this one. Be one of the 10%.

What Plato Can Teach CMOs About Customer Experience

It's All About Revenue

Customer Experience (CX) continues to be a top priority for major brands. In a report published by Accenture (“Digital Transformation in the Age of the Customer”), “improving customer experience” was listed as a top priority for the companies surveyed. That should come as no surprise to anyone. But what does Plato have to do with it? Glad you asked. The Human Touch. Desire.

A Helping Hand and Then Some For the Data Driven CMO

It's All About Revenue

According to a recent study conducted by the Argyle Executive Forum and sponsored by the Oracle Marketing Cloud, “Sixty-six percent of CMOs are focusing on transitioning into a data driven department and seamless omni-channel customer experiences.” In short, they need a hero. ” This is a disadvantage to both CMOs and agencies. For agencies, revenue is being left on the table.

How AI Will Be A Game Changer In Mobile Marketing

It's All About Revenue

Merriam-Webster's two part definition of Artificial Intelligence or AI is "an area of computer science that deals with giving machines the ability to seem like they have human intelligence; the power of a machine to copy intelligent human behavior." " Make no mistake about it, AI is very much the "in term" around the marketing water coolers. Impact and Improve. Context.


Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

3 Problems You Need to Solve Before You Buy New Marketing Technology

The Point

We marketers may be many things, but few of us can be described as patient. We want results, and we want them now. And so when martech companies come along promising instant answers to all our marketing challenges, we’re all ears. We all want the quick fix, right? Wish it were that easy. Listen, marketing technology is great, and in the right circumstances can make a big difference. Poor Messaging.

Buy 69

7 Storytelling Tips for Sales Teams

Type A Communications

October 25, 2016 by Carla Johnson The biggest beef I hear from sales teams or sales-driven organizations is that they can’t get people to pay attention, make decisions or quit. read more. Sales Storytelling Carla Johnson sales storytelling Type A Communications

MarketingProfs B2B Nuggets of B2B Wisdom


This year’s MarketingProfs B2B Forum 2016 is a whirl-wind of data, inspiration, marketing advice, how-to’s and more than a little fun. What makes an event a success from an attendee’s perspective? It’s a mix of all the above. I was lucky enough to attend several sessions last week and I feel compelled to share some of the marketing, strategy, and leadership nuggets that I learned. Now that is love.

How, And Why, You Should Calculate Customer Lifetime Value (CLV)


The true value of a customer is not just the size of the deal. Instead, it should be calculated with other (more important) factors such as how long they are likely to remain your customer. Researchers estimate that today it costs five times as much to acquire a new customer than it does to retain a current one. For now, let’s dive into CLV. What is Customer Lifetime Value? Was it worth it?

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Selling into the “hidden opportunity market”


We used to say, “sell ahead of the RFP.” ” Then, for more than a decade we’ve been telling clients, “sell ahead of your competitive herd.” ” Now we’re telling them, “sell into the ‘hidden opportunity market’ ” As a result of recent client work, I’ve re-examined CEB’s Challenger Customer for clues on how to improve B2B sales practices, especially for sales content. I’ve re-read Challenger Customer in detail at least 5 times. Each time I get a deeper appreciation for the insights their research provides.

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This Week in Content Marketing: Is Content Marketing Actually a Thing?

Junta 42

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this episode, Robert and I discuss whether there’s truly a difference between marketing and content marketing and, if so, whether one works better than the other. In M&A news, Google Acquires FameBit, while more publishers are starting to search for new media business models. Have fun.

What Is a B2B Marketing Experience?

Tomorrow People

We are in the age of the customer. Consumers are now far more in control of their relationships with businesses than ever before as digital has revolutionised how we interact with the world and each other

Aging 52

Changing Buyers and the Future of B2B Sales – An Interview with DSG Consulting


From time to time on the ANNUITAS blog we have the opportunity to sit down with those in the B2B Marketing and Sales industry and get their take on the market and trends that are happening in the space. We recently were able to sit down with Tanner Mezel of DSG Consulting and get his insights into the world of B2B Marketing and Sales. TM: I’m the Head of Marketing and Strategy for DSG. lost deals.

The state of B2B marketing in Asia—moving toward digital


While teaching in Hong Kong for the semester, I’ve had the chance to meet some very interesting people.  A standout in the B2B marketing field is David Ketchum , CEO of the demand generation agency Current Asia , and author of Big M, little m Marketing: New Strategies for a New Asia. David also serves as chairman of the Digital + Direct Marketing Association of Hong Kong. One is cost.

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.

How to become an influencer (even if you’re a little guy!)

grow - Practical Marketing Solutions

By Aaron Lee, {grow} Community Member. If you’ve never heard of me, hello there! This is @AskAaronLee. Back in 2009, I started a Twitter account because I saw the potential to have a worldwide presence. And I was right. I’ve used Twitter to connect with people, grow a small brand, and became an influencer. Perhaps you believe that @AskAaronLee would not make it if I had started today.

How to Defeat Your Most Dangerous Writing Habit: 7 Ways to Lift 'The Curse of Knowledge'


When I was eight, I became stuck on a particularly tough Where’s Waldo scene. It was so difficult that I became convinced that Waldo -- the character I needed to find -- wasn’t in it at all. began thinking the whole thing was a joke, full of red herrings. And then I found him. And after that, I could never un-see him. Here’s how it could be hurting you. What is “The Curse of Knowledge?”. You write.

Making Industrial Content Marketing Engaging for Engineers and Industrial Buyers

Industrial Marketing Today

Industrial content marketing is facing a big challenge because manufacturers are struggling to make it more engaging for their target audience. They have a good grasp of industrial content marketing’s contributions at the top of funnel but can’t quite connect the dots when it comes to measuring its effectiveness in driving sales. This is only a content summary.

Infographic: A Marketer’s Guide to Posting on LinkedIn


It feels like social media editors only have fun on Twitter and Facebook. Those platforms may be the go-to places for celebrities and “sexy” B2C brands—if Denny’s is ever going to be sexy, this is it—but when it comes to B2B marketing, LinkedIn has them beat. According to a new infographic from WebpageFX , 80 percent of B2B social media leads come from LinkedIn. and 6 p.m.,

A Blueprint for Content Marketing Success

84% of marketers plan to increase their content marketing spend over the next 5 years but less than half have any real confidence such content investments are paying off, based on a recent CEB survey.

5 Tips to Infuse More Personality into Your Content


Marketers are churning out more content than ever, but statistics show that most of this content is not being consumed. That’s right! Up to 70 percent of content created by B2B marketers is collecting dust and not making an impact. But why? The answer is simple: lack of engagement. Sixty-six percent of B2B marketers claim that keeping people engaged is one of their top challenges. Build suspense.

Scale Your Content Marketing Effectively with These Tips

B2B Marketing Insider

Content marketing professionals understand the amount of time and effort that can go into planning, creating, and promoting content. single article can take weeks or even months to move from ideation to publication—and the complexity of moving processes can often cause frustrating delays. Successful content marketing can be inherently difficult to increase in scale. […]. Content Marketing

How a Content Refresh Can Help You Stay Relevant

Modern B2B Marketing

Author: Elaine Ip If you’re a savvy digital marketer, you’ve probably been on the content marketing train for years. Bonus points for you, but is that pile of existing content starting to look a little stale? For those in a fast-paced industry, some of your best content might start to look stale after only a year or two. How is a content marketer supposed to keep up with that kind of change?

Three Types of Goals and KPIs Needed for Social Media Analytics

grow - Practical Marketing Solutions

By Brooke B. Sellas, {grow} Contributing Columnist. Good social media analytics are needed for businesses to understand the social consumer. But which goals and key performance indicators (KPIs) are most needed? And why? Start With Goals. It’s my opinion that you can’t choose your KPIs until you have chosen your company goals. WHY are you on Facebook/Twitter/Instagram? Engagement.

The Ultimate Guide to Content Experience

The process of content marketing has typically been defined by a three-pillar system that consists of “Creation”, “Distribution”, and “Insights”. However, this system neglects to include the significant fourth pillar of content marketing: Experience.

Measure ROI on "Hardest to Track" B2B Marketing Channels [Using Attribution]


In a recent 2016 article , MarketingProfs highlighted an interesting fact about senior marketers’ positions regarding which marketing channels are easiest to track. The information was garnered from a Millward Brown report and surveyed over 300 senior-level marketers. Based on these survey responses, the report found that marketers place various marketing channels on a “easy-to-track” continuum.

15 Eye-Catching Resume Templates That Will Get You Noticed


While an eye-catching resume alone probably won't land you your dream gig, it doesn't hurt to put a little extra effort into how you present yourself on paper. The right resume design speaks to your individual skills and personality, and can propel your application to the top of the stack. But finding the perfect design can be a major hassle -- and applying for jobs is already hard enough.

9 Content Strategy Tips from MarketingProfs B2B Marketing Forum 2016

Content Standard

When I told my sister over dinner that I had been at a B2B marketing conference, she asked what my job had to do with apiaries. “Bee-lieve it or not, nothing,” I said. When I think of Ann Handley and MarketingProfs, I think of a distinct brand of humor: sharp, punny, and exuberant. Session: Opening Keynote. “I want you to form squads. How do you make B2B history? Most fails.

5 Reasons to Create an Integrated Marketing Plan


Enterprise marketing organizations employ a lot of people for different types of work. Scale allows you to hire highly specialized staff for grade-A outcomes. But if the sophisticated pieces of your marketing plan don’t all fit together, you won’t see the results you need. Marketing Planning Hive9 Integrated Marketing

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Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful.

4 Tips to Make the Most of Predictive Analytics: Think Small Data and Automation

Modern B2B Marketing

Author: Loretta Jones Everyone dreams of predicting the future, and this is especially true of marketers. Knowing how likely a person is to become a customer, and why , is the Holy Grail for marketers. So it’s no surprise that predictive analytics is an increasingly popular topic. As the amount of available data grows, predictive analytics has the potential to become even more valuable.

ContentPros Podcast: Why Content Distribution Matters More Than Curation

NetLine B2B Marketing

David Fortino, Senior VP of Audience and Product at the NetLine Corporation, joins the Content Pros Podcast hosts Jeffrey L. Cohen, from Oracle, and Randy Frisch from Uberflip, to share his approach to achieving lead generation success with content distribution and personalization in the new episode, “ Why Content Distribution Matters More Than Curation ”.

Doing More Together: Facebook and Marketo Drive Marketing Success

Modern B2B Marketing

Author: Mike Stocker Last week, I attended the Facebook 2016 Global Partner Summit in San Francisco. It was a great opportunity to learn about Facebook’s product roadmap from their leaders, and how they see partners as an integral part of helping their customers drive success and business growth. Marketo Case Study. and make better decisions about where to spend their next dollar.

Get These B2B Video Secrets – Before They Self-Destruct!


Just before the first big tech bubble burst in the early 2000s, my co-founder, Bill Wittenberg of Humongous Media, started a different business, one that had an unintended side-effect: whenever he described his new enterprise, it made everybody laugh. To be fair, sometimes they’d frown. Or shake their head. Or kick him out of their office. swear, they’ll even buy things on the Internet. Have fun.

2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce.

7 key roles in digital marketing


I recently had the opportunity to speak at a Fairfield County, CT, AMA event. It was a lot of fun presenting Outside-In Marketing to local executives and students at UConn Stamford, which hosted the event. In the lively discussion that followed, the best question was about talent. “What kind of team do you need to create outside-in marketing content?” Content strategist. Analyst.

The Long-form Storytelling Originators: Journalism Examples for Content Marketing Inspiration


Previously on this blog, I’ve identified three brands that are excelling at long-form storytelling : Red Bull, Casper and American Express. Now, it’s time to identify the originators – the inspiration for this type of content. Journalists. In fact, a lot of the long-form storytelling produced by the aforementioned brands are penned by hired journalists. million times. What is it? See it here.

How to Work in Marketing When You’re Bothered by Suck

B2B Marketing Insider

It always starts with a logo. Typically, for me, that means something designed in PowerPoint. Also typically for me, that means losing many designer friends who, upon hearing of my preferred tool, promptly put a hex on my family for all eternity and stop talking to me. The things we do for side projects. But […]. Content Marketing

Social media strategy leaders: Hester Tinti-Kane


So far, I have done one interview in the Leaders in Social Media Strategies series. Before introducing you to other leaders, I thought it might be valuable to pause and share my own thoughts on the topic. Yes, I am going to interview myself! Should be interesting. Here it goes… 1. So Hester, could you please describe your professional background? Happy to! loved all of it! So much to do!

10 Key Marketing Trends for 2016

Learn how you can deliver the outstanding cross-channel experiences your contacts want.