by Michael Martin | Tweet this Sales enablement is one of the most important aspects of many marketers’ jobs. But, all too often, the way marketers approach sales reps is lacking in strategy and preparation. The result? Marketing continues to feel frustrated and the sales team unimpressed. For sales enablement to work, you need to approach sales reps in a focused manner. That means doing your homework ahead of time. Otherwise, you’re likely to run into these common, non-productive sales gripes. Catalogue to Impress. Or, “Marketing doesn’t deliver assets.”. Know Who You’re Talking To. required). MORE >>

by Joe Chernov | Tweet this We’ve spent the last few years talking about a concept called digital body language – the ability to use technology to decipher purchase intent from online behavior. Heck, our co-founder Steve Woods literally wrote the book on the subject.) But today we have some really, really exciting news. Eloqua’s ability to decode your prospects’ intent is no longer limited to their body language. Now we can actually see inside their minds. Don’t ask us how. That’s a secret of the highest order. We call it, The Phrenology of the Modern B2B Marketer. MORE >>

by Jesse Noyes | Tweet this Does your marketing plan include the iPad? Or the Kindle Fire? Or a Nook? If not, you might want to revisit that marketing plan. The holiday shopping season was a boon for the tablet market. Ownership of tablet computers in the U.S. virtually doubled from 10% to 19% between mid-December and early January, according to a report the Pew Research Center’s Internet & American Life Project released yesterday. As Marketing Land noted , if representative of the overall American population, than 44.6 million people now own tablets. Why not subscribe ? MORE >>

by Jesse Noyes | Tweet this Why an arbitrary number like 317? Because that’s the number of posts we published in 2011. We focus on quality here so churning out that number of articles is no small task. Throughout the year we learned many lessons that could be applied to any number of B2B blogs. Today, we thought we’d share a year’s worth of tips for publishing a top-notch B2B marketing blog – even if you’re writing a new post every day. January: Think Far Out. Don’t be afraid to think ahead, especially when it comes to your core audience. The article is still relevant today. Explain the News. MORE >>

by Egan Cheung | Tweet this Have you noticed that your referral traffic from Twitter has basically completely dropped off since July 2011? If so, you aren’t alone.  I was staring in disbelief this week at referrals to our customers from Twitter, trying to understand why it was completely obliterated when I remembered something: this past fall, Twitter started wrapping all links in their new URL shortening service, [link] , and in the process (though initially hidden), doubled their credited traffic to our servers! Of course, there is some collateral damage to this one-time overhaul.  MORE >>