| | | It's All About Revenue | | | | 20 articles |
| Page 1 of 1 | Previous | Next | IT'S ALL ABOUT REVENUE DECEMBER 14, 2011 Hire A Journalist! (We did, and here’s what we learned) by Brian Kardon | Tweet this Some anniversaries are worth celebrating more than others. For this one, I eagerly pop open the Champagne! am celebrating the one-year anniversary of a very special employee, Jesse Noyes , our corporate reporter. Jesse is the real deal – a card-carrying journalist with credentials that include The Boston Herald and Boston Business Journal. One year ago, we hired Jesse and I want to celebrate by sharing with you what we’ve learned. The idea to hire a journalist came from my friend, David Meerman Scott. The first time I heard the idea was 2007. That’s a big mistake. | IT'S ALL ABOUT REVENUE DECEMBER 13, 2011 A Painless Guide to Planning a Marketing Budget by Brian Kardon | Tweet this I was with a group of CMOs last week, all of whom were knee-deep in developing their marketing budgets for 2012. The group was divided down the middle with half energized by the process and half dreading it as much as a root canal. used to be a member of the “dread it” crowd. But now I look forward to the marketing budget process. have the data to support how and where I spend my money. I know what works and what doesn’t. The CEO has set the revenue targets for next year. And I know precisely what my Marketing team has to do to hit those targets. | | | | | |
| IT'S ALL ABOUT REVENUE DECEMBER 8, 2011 Twitter Adds Brand Pages. The Brand Pages War Gets Bigger. by Jesse Noyes | Tweet this Twitter announced a new look on Thursday. And the facelift came with an early holiday present for marketers – brand pages! Twitter’s Chief Revenue Officer, Adam Bain, told Advertising Age that brand pages on Twitter were a frequent request of CMOs. So what’s beneath the wrapping paper? Twitter brand pages hinge mainly on two elements: A branded header marketers can use to more prominently promote their logos and taglines; The ability to promote a particular tweet at the top of a brand’s timeline, which can contain an embedded video or photo. | IT'S ALL ABOUT REVENUE DECEMBER 20, 2011  12 Holiday Gift Ideas for Marketers by Andrew Moravick | Tweet this The holidays are practically here and to avoid accidentally “bah-humbugging” the marketers in your life here are a few hot items you might find on their holiday wish list. Premium Evernote Subscription : Manage all your ideas, tasks, collaborations, to-do lists and more without limits with a $45 annual subscription to this application. Photo Credit: Leyla Kuhn. | IT'S ALL ABOUT REVENUE DECEMBER 30, 2011 7 Resolutions B2B Marketers Shouldn’t Make by Jesse Noyes | Tweet this Every New Years many of us choose to draw up a number of resolutions: areas of our life and work where will improve or kick old habits. B2B marketers are no different. But while improving your marketing efforts is a laudable and necessary goal, some resolutions can lead you down a bad road when not completely thought out. Today, we spotlight 7 wholesale New Years resolutions your marketing team should avoid. We’re Going to Pass More Leads to Sales! For more tips check out our free Grande Guide to Sales Enablement.). We’re Going to Crank Out Tons More Content! | IT'S ALL ABOUT REVENUE DECEMBER 16, 2011 A Very Cloudy Year: How the Cloud Drove Apps, Mobile & Social by Joe Payne | Tweet this If I had to name the most disruptive force on business this year, I’d tell you the advent of cloud computing. Yeah, I know, cloud computing started long before 2011. But if you think about it, every trend that dominated the tech headlines this year – social media, the proliferation of apps, the surging market for mobile devices – owes a debt to the cloud. The birth of the SaaS industry changed the way we approach business. It ushered in an era where organizations are not tethered to geographical boundaries. Consider the stats. They want a single view of the buyer. | | | | | | | |
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IT'S ALL ABOUT REVENUE | FRIDAY, DECEMBER 2, 2011 How to do Post-Event Sales Enablement
by Amy Bills | Tweet this Event marketing has taken its bruises. Yet it persists as a powerful tool not only for brand awareness but also for demand generation. It generates urgency and excitement and because the importance face-to-face contact isn’t going away. Want to avoid your trade show budget becoming a victim of cuts? Sales enablement. If your goal is lead generation, invest some time in planning how you’ll help Sales engage leads after your event. IDC and SiriusDecisions have recently noted sales enablement is receiving increasing focus across the organization for this very reason. MORE >> -
IT'S ALL ABOUT REVENUE | SUNDAY, DECEMBER 11, 2011  Chart: How Training Can Pay Off Big
by Sarah Gaade | Tweet this Can education help you achieve your objectives? It can be a challenge to escape the buzzing of your Android while investing your valuable time in a course, but there are some amazing payoffs for yourself and the success of your work. Standardized training can give you the tools you need in your job to ensure repeatable success in your campaigns. Yes, you can bake a cake once with the basic ingredients, but if you’re provided with a recipe for success, you can make a great cake every time. Plus – you never know how much fun going back to school can be. MORE >> -
IT'S ALL ABOUT REVENUE | SATURDAY, DECEMBER 10, 2011 4 Online Contests Worth Looking Over
by Jesse Noyes | Tweet this Contests have always been popular among businesses for obvious reasons. Contests are great for engaging with customers, driving the competitive spirit and spreading brand awareness. With the proliferation of the Web, brands started pushing contests online. And with the advent of social media, increasingly contests feature Facebook, YouTube or Twitter. If you’re thinking about pursuing a contest of your own, we provide four examples of online contests you can derive inspiration from. Dockers. The contest helped Dockers spread engagement by hosting it on Facebook. MORE >> -
IT'S ALL ABOUT REVENUE | MONDAY, DECEMBER 5, 2011  Bored to 3.4 Billion Tears
by Steven Woods | Tweet this In a sequence of events over the last few days, the best and the worst of the software culture and innovation were highlighted. SAP announce a pending acquisition of SuccessFactors for $3.4 billion, and TechCrunch, declared that this event was too boring to bother writing about. This was fascinating to watch. As a SaaS entrepreneur, this is the culmination of a phenomenal – anything but boring – SaaS success story. SuccessFactors did this well, to the tune of projected revenues of around $330M in 2011. And they did it as a real business. It’s difficult to do well. MORE >> -
IT'S ALL ABOUT REVENUE | TUESDAY, DECEMBER 27, 2011  5 Lessons to Learn Early in Your Marketing Career
by Jesse Noyes | Tweet this Today’s guest post comes from Geeta Sachdev, Senior Vice President of Marketing at SolarWinds and a contributor to the Real World Marketing Syllabus. She oversees the company’s Web, marketing and corporate communications functions. former Executive Director at Dell, she has experience in a variety of global roles – from marketing to e-commerce to call center. In marketing, there are all the basics you learn in school, and then there’s everything else. Nevertheless, there are lessons any marketer would do well to learn early in their career. Geeta Sachdev. MORE >>
- B2B Blogging and Video Takes Off IT'S ALL ABOUT REVENUE | TUESDAY, DECEMBER 6, 2011
- 3 Ways Marketing Automation is Like an 80?s Movie IT'S ALL ABOUT REVENUE | WEDNESDAY, DECEMBER 7, 2011
- 5 Big Marketing Fails of 2011 IT'S ALL ABOUT REVENUE | THURSDAY, DECEMBER 29, 2011
- What Your Last Facebook Post Says About Your Brand IT'S ALL ABOUT REVENUE | SUNDAY, DECEMBER 4, 2011
- The Big SaaS Trends of 2011 IT'S ALL ABOUT REVENUE | SUNDAY, DECEMBER 18, 2011
- A B2B Marketer’s Wish List for 2012 IT'S ALL ABOUT REVENUE | THURSDAY, DECEMBER 22, 2011
- How RPM is Like Revenue Rocket Science IT'S ALL ABOUT REVENUE | THURSDAY, DECEMBER 1, 2011
- Chart: The Holidays are Hot for B2B IT'S ALL ABOUT REVENUE | FRIDAY, DECEMBER 23, 2011
- Video: Happy Holidays from Eloqua IT'S ALL ABOUT REVENUE | THURSDAY, DECEMBER 15, 2011
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