December, 2011

It's All About Revenue

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B2B Blogging and Video Takes Off

It's All About Revenue

by Jesse Noyes | Tweet this Some might say 2011 was the year of social media in b2b. But according to a survey released this week, it might have been the year of the blog. The survey found that blogs saw an 27% increase as b2b content marketing usage tactic this year over 2010, with 65% of respondents claiming they use blogs as part of their content marketing strategy. Want help from the experts?

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Bored to 3.4 Billion Tears

It's All About Revenue

by Steven Woods | Tweet this In a sequence of events over the last few days, the best and the worst of the software culture and innovation were highlighted. SAP announce a pending acquisition of SuccessFactors for $3.4 billion, and TechCrunch, declared that this event was too boring to bother writing about. This was fascinating to watch. And they did it as a real business. Steve Woods. Bored to 3.4

A Painless Guide to Planning a Marketing Budget

It's All About Revenue

by Brian Kardon | Tweet this I was with a group of CMOs last week, all of whom were knee-deep in developing their marketing budgets for 2012. The group was divided down the middle with half energized by the process and half dreading it as much as a root canal. used to be a member of the “dread it” crowd. But now I look forward to the marketing budget process. have the data to support how and where I spend my money.  I know what works and what doesn’t.  The CEO has set the revenue targets for next year.  And I know precisely what my Marketing team has to do to hit those targets.

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12 Holiday Gift Ideas for Marketers

It's All About Revenue

by Andrew Moravick | Tweet this The holidays are practically here and to avoid accidentally “bah-humbugging” the marketers in your life here are a few hot items you might find on their holiday wish list. 1. Premium Evernote Subscription : Manage all your ideas, tasks, collaborations, to-do lists and more without limits with a $45 annual subscription to this application. 2. Mad Men DVDs : Come on.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

7 Resolutions B2B Marketers Shouldn’t Make

It's All About Revenue

by Jesse Noyes | Tweet this Every New Years many of us choose to draw up a number of resolutions: areas of our life and work where will improve or kick old habits. B2B marketers are no different. But while improving your marketing efforts is a laudable and necessary goal, some resolutions can lead you down a bad road when not completely thought out. Today, we spotlight 7 wholesale New Years resolutions your marketing team should avoid. 1. We’re Going to Pass More Leads to Sales! For more tips check out our free Grande Guide to Sales Enablement.). 2. We’re Going to Crank Out Tons More Content!

Twitter Adds Brand Pages. The Brand Pages War Gets Bigger.

It's All About Revenue

by Jesse Noyes | Tweet this Twitter announced a new look on Thursday. And the facelift came with an early holiday present for marketers – brand pages! Twitter’s Chief Revenue Officer, Adam Bain, told Advertising Age that brand pages on Twitter were a frequent request of CMOs. So what’s beneath the wrapping paper? Twitter brand pages hinge mainly on two elements: A branded header marketers can use to more prominently promote their logos and taglines; The ability to promote a particular tweet at the top of a brand’s timeline, which can contain an embedded video or photo.

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5 Big Marketing Fails of 2011

It's All About Revenue

by Jesse Noyes | Tweet this Everyone makes mistakes. Marketers are no different. In fact, there are some nightmare scenarios many marketers have come to fear. Most of the time those mistakes go unnoticed or blow over quickly. But the size and scope, along with the amplification of social media and bloggers, puts some marketing blunders on a grand stage. In the spirit of moving forward with lessons learned, here are 5 big marketing fails of 2011. 1. Kenneth Cole Sticks Fashionable Foot in Mouth. Engaging customers on Twitter often requires an informal tone. Penney Faces Black Hat Backlash.

3 Ways Marketing Automation is Like an 80?s Movie

It's All About Revenue

by Amy Bills | Tweet this Doc Brown , thought leader? Inspired by the Marketing Automation Institute’s upcoming Webinar, Marketing Automation: Back to the Future , we gave some thought to the similarities between the marketing automation space and our favorite ‘80s movies. After all, was nothing if not a thought leader, right? Think, McFly, think!”  Of course there are. We are stronger together.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

What Your Last Facebook Post Says About Your Brand

It's All About Revenue

by Egan Cheung | Tweet this My last post to Facebook was seeking a recommendation for kiteboarding near Cozumel.  I posted it 17 days ago, and I’ve had more person-to-person conversations about Kite-surfing in the last 2 weeks than I have had …. more or less ever.  Given that I spend most weekends changing diapers or at the Home Depot, I have not felt this cool in some time. Post on weekends.

The Big SaaS Trends of 2011

It's All About Revenue

by Egan Cheung | Tweet this This week, Joe Payne wrote a blog post titled A Very Cloudy Year: How the Cloud Drove Apps, Mobile and Social , discussing the positive effect that Software-as-a-Service (SaaS) businesses have had on Social and Mobile platforms in 2011. Solution Adoption. Social Marketing. Email Effectiveness Rates. Links to Resources and Best Practices.

How RPM is Like Revenue Rocket Science

It's All About Revenue

by Jesse Noyes | Tweet this If you’ve worked in b2b marketing or sales over the years it may have felt somewhat akin to alchemy: add a dash of this and a little of that, and – voil à! – a lead becomes a closed deal. In the process, marketing is moving from alchemy to revenue rocket science. B2B marketing is transforming from alchemy to revenue rocket science. These five RPIs include.

Chart: How Training Can Pay Off Big

It's All About Revenue

by Sarah Gaade | Tweet this Can education help you achieve your objectives?  It can be a challenge to escape the buzzing of your Android while investing your valuable time in a course, but there are some amazing payoffs for yourself and the success of your work. Standardized training can give you the tools you need in your job to ensure repeatable success in your campaigns.

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

A Very Cloudy Year: How the Cloud Drove Apps, Mobile & Social

It's All About Revenue

by Joe Payne | Tweet this If I had to name the most disruptive force on business this year, I’d tell you the advent of cloud computing. Yeah, I know, cloud computing started long before 2011. But if you think about it, every trend that dominated the tech headlines this year – social media, the proliferation of apps, the surging market for mobile devices – owes a debt to the cloud. The birth of the SaaS industry changed the way we approach business. It ushered in an era where organizations are not tethered to geographical boundaries. Consider the stats. They want a single view of the buyer.

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How to do Post-Event Sales Enablement

It's All About Revenue

by Amy Bills | Tweet this Event marketing has taken its bruises. Yet it persists as a powerful tool not only for brand awareness but also for demand generation. It generates urgency and excitement and because the importance face-to-face contact isn’t going away. Want to avoid your trade show budget becoming a victim of cuts? Sales enablement. If your goal is lead generation, invest some time in planning how you’ll help Sales engage leads after your event. IDC and SiriusDecisions have recently noted sales enablement is receiving increasing focus across the organization for this very reason.

Chart: The Holidays are Hot for B2B

It's All About Revenue

by Jesse Noyes | Tweet this Think B2C has the corner on holiday marketing? Think again. We all know that the last couple of months of the year are when consumer companies start targeting our wallets in anticipation of holiday shopping. It makes sense that B2C companies push out more emails and see greater page views during the holiday season than their B2B counterparts. Not so fast.

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Video: Happy Holidays from Eloqua

It's All About Revenue

by Amy Bills | Tweet this If you looked back at holiday greetings sent from family to family over the decades, you’d probably recognize a pattern: a staged photo, plenty of smiles and those awkward sweaters! But there’s a story told in holiday greetings – tales of long-awaited gifts, surprise lessons and hard-to-hold-back laughter. Just click the image below to watch! Tell us what you love most!

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

A B2B Marketer’s Wish List for 2012

It's All About Revenue

by Andrew Moravick | Tweet this Another year is quickly passing, and with it annual marketing plans are coming to a close. With the holidays drawing close and New Year’s on the horizon, B2B marketers ’ minds are already on next year. So what would be on the B2B marketer’s wish list for 2012? venture some thoughts below. 1. happy and healthy relationship with the sales team. good dynamic between marketing and sales can be the gift that keeps on giving. Integrated apps. Active and impassioned brand advocates. It can be difficult to get people excited about a brand – especially in the B2B space.

4 Online Contests Worth Looking Over

It's All About Revenue

by Jesse Noyes | Tweet this Contests have always been popular among businesses for obvious reasons. Contests are great for engaging with customers, driving the competitive spirit and spreading brand awareness. With the proliferation of the Web, brands started pushing contests online. And with the advent of social media, increasingly contests feature Facebook, YouTube or Twitter. If you’re thinking about pursuing a contest of your own, we provide four examples of online contests you can derive inspiration from. 1. Dockers. See3 Communications. Eloqua. It resulted in 1,079 new Facebook fans.

#NewNewTwitter: A New Opportunity for Marketers

Digital B2B Marketing

Twitter announced a new interface, rolling out over the next few weeks, this morning. You can preview the interface and the new features at fly.twitter.com. Compared to this change, the previous change to New Twitter (the current interface) was minor. This is a major change and for marketers, it is a far more interesting change. Discover. Discover. Discover.

The Three Most Dangerous Social Media Metrics

grow - Practical Marketing Solutions

By Srini nvas Rao, Contributing {grow} Columnist. while back I said that metrics and measurements have a tendency to limit our potential. What I failed to realize was that this is only the case when we measure the wrong things.  As bloggers it’s really easy to get caught up in comparison and competition. As a result we end up measuring the things that don’t have a strong impact on our business.

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

3 Developments that are Sabotaging the Social Media Movement

grow - Practical Marketing Solutions

By Stanford Smith, Contributing {grow} Columnist. I’m worried about the social media movement. Although in some ways the initial enthusiasm in social was overblown, we were right to place high expectations on the convergence of media, social networking, and collaboraton. However, as of late, something seems to be missing. Thought Leadership has morphed into clever personal grandstanding.

Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1

Webbiquity

You know the statistics : Facebook is the most popular method for sharing online content. It’s approaching one billion users worldwide. 85% of B2B journalists are on Facebook. 61 of the world’s 100 largest companies maintain Facebook brand pages, as do 71% of B2B firms. Three-quarters Three-quarters of North American advertising agencies say their clients run PPC campaigns on Facebook.

The anti-prediction of 2012 social media predictions

grow - Practical Marketing Solutions

This is the time of year for predictions and it’s all starting to sound like yada-yada to me. Probably you too? But how many bloggers go back and actually let you know how they did with last year’s predictions? Lets’s start there, and then I will add four surprising 2012 predictions of my own at the end. Google+ will not be the Facebook killer. Doesn’t matter. Grade = A +.

Brian Solis on Digital Darwinism and Customer-Centricity

Conversionation

As you probably know, Brian Solis published a new book a while back, called ‘The End of Business as Usual’. Since it’s an ideal time to catch up with my reading before going underground for the end of the year, I asked Brian some questions that are related to the ideas he develops in it.  [.]. Blog Connected marketing Customer-centricity Interview Social media marketing Brian Solis customer-centricity Digital Darwinism new consumerism The End of Business As Usual

10 Key Marketing Trends for 2016

Learn how you can deliver the outstanding cross-channel experiences your contacts want.

Cool & Useful Sites for the Holidays

Paul Gillin

The folks at the Webby Awards sent along a super-helpful list of Web resources to use over the holidays. They range from social shopping to gift recommendations to real-time TV and music sharing. While I was familiar with several of these sites, I hadn’t heard of gems like Yap.tv, Wantful and Trippy. Definitely bookmarkable. The descriptions below were provided by the Webby Awards. 1.  Skype . Video chatting is now a standard activity for most Internet users – in fact, earlier this year, Skype reported that their users log 300 million minutes of video calls daily. Google+ Hangouts.

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Aha! Marketing Leaders Reveal Their Most Powerful Marketing Insights from 2011

B2B Lead Generation Blog

Tweet At the B2B Summit 2011 in San Francisco, Daniel Burstein, Director of Editorial Content at MECLABS, asked me and a few other attendees to reveal our most important “aha” moments in 2011. Our responses are compiled in the video below; hearing what my colleagues had to say produced even more “aha” moments for me, and I’m sure they will for you, too. In fact, this will be well worth investing nine minutes to watch if you want a serious dose of inspiration and insight. Everything I thought was true wasn’t.” There are huge companies that are just as green as the startups ,” he confesses.

48 Ways to Measure Social Media Success

Webbiquity

Ultimately, as Olivier Blanchard has pointed out repeatedly , social media marketing has to demonstrate an ROI (though he acknowledges the questions have to be made more specific). In the b2b world, the “R” is generally leads (website call-to-action conversions) with some monetary value applied to them. But it’s crucial to the social media ROI debate to recognize that “R” is an end-of-the-process measure. There are numerous in-process measures that may be impossible to tie directly to ROI, but are nonetheless critical in producing that final “R” value. Most of these are easy and free to track.

32 Resolutions to Prepare for Your 2012 B2B Lead Generation Program

NuSpark

Everybody does list-format blog posts this time of year.  Thought I’d give it a shot as well, running through a master list of “resolutions” as preparation for improving your inbound marketing and lead generation strategies for 2012 and beyond.  Consider these as the stepping stones for optimal business growth by aligning marketing & sales, and developing a content strategy designed to generate leads and nurture them into sales. Process: Set your lead generation campaign goals. How many qualified leads. Cost-per-lead. Inquiry-to-lead conversion rate.  Revenue-per-lead.

Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.

2012 Content Marketing Trends for Manufacturers and Industrial Companies

Industrial Marketing Today

I just finished reading an excellent research report from the good folks at Content Marketing Institute (CMI). This report is chock full of statistics and graphs about B2B content marketing. In this post, I want to focus on some of their findings that I feel apply to content marketing for manufacturers and industrial companies. That’s not the only good news for blogs.