October, 2011

It's All About Revenue

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5 Ways Social Media Can Drive Revenue

It's All About Revenue

by Steven Woods | Tweet this There’s no doubt that social media has been a disruptive force on B2B marketing. Yet, many marketers struggle with how to use social media to go beyond awareness, to actually drive revenue. I’m here to tell you it’s not magic. Here are five ways social media marketing can be used to drive revenue. 1. Extending Your Reach. Social media has once again changed that model.

10 Marketing Nightmares

It's All About Revenue

by Jesse Noyes | Tweet this Forget Hollywood horror films and haunted houses. Those working in B2B marketing have their own special blend of anxieties and fears. Things like typos in big campaigns, mis-fired tweets and screwed up presentations are enough to scare even the most competent marketer. Today, we spotlight 10 marketing nightmares – and explain how you can avoid them. 1.

3 Steps to Making Change Happen

It's All About Revenue

by Jesse Noyes | Tweet this People don’t change, right? This fundamental assumption is often what stops potentially great marketers from seeing success. How could we ever convince anyone to change their entrenched habits? Here are the things we know about change: it’s hard, people hate it and they resist it. But, Heath said, our conventional wisdom about change might be off. Step One.

6 Signs You Need Marketing Automation

It's All About Revenue

by Michael Martin | Tweet this You’ll feel it when it happens: When you’re spending all your time managing lists and unsubscribes; when the sales team won’t return your calls; when all the good leads seem to land with your competitor. Below, I outline 6 signs of sickness in a marketing structure and how marketing automation helps cure them. 1. You Can’t Target the Right Prospects. The Remedy.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

5 Reasons Thought Leadership Marketing Matters

It's All About Revenue

by Jesse Noyes | Tweet this The more than 1,000 sales and marketing pros heading to Eloqua Experience tomorrow are in for an insightful mix of best practices and big picture strategies. And of those people delivering a big picture talk will be Jeff Ernst , principal analyst at Forrester Research. Ernst delivers counsel to CMOs and top marketers. He’s shown how social marketing can go big.

How Many Fields Belong On Your Landing Pages? [Chart]

It's All About Revenue

by Egan Cheung | Tweet this One of the most popular requests we get is to look at how the number of questions asked in a form affects whether or not people fill it in.  Common wisdom is that the fewer questions asked on your form, the better. We analyzed data from 1,500 forms over the last 3 months and calculated the conversion rate as the number of submissions per unique visitor to that page. 

What is the Social Enterprise?

It's All About Revenue

by Jesse Noyes | Tweet this Walking into Salesforce.com’s massive Dreamforce conference recently, a long banner greeted you. Welcome to the Social Enterprise,” it declared. The sign introduced a question that would linger on the minds of attendees and that Salesforce executives would try to answer: “Just what exactly is a social enterprise?”. Is it all about social CRM? Michael Krigsman.

23 Design, Data Visualization and Presentation Quotes from Edward Tufte

It's All About Revenue

by Joe Chernov | Tweet this Infographics have become a high octane fuel for Eloqua’s content marketing engine. We’re proud that our infographics have been embraced by the B2B marketing community and the broader public, alike. But we know we can do even better. That’s why I recently attended “Presenting Data and Information,” a one-day course taught by the world’s best-known expert in data visualization, Edward Tufte. Tufte was an information alchemist: He effortlessly turned data into story after story. He spoke succinctly, elegantly, and precisely. ”        < Tweet this!

3 Ways to Win at Online Marketing By Becoming a Better Writer

It's All About Revenue

by Jesse Noyes | Tweet this Today’s article comes from Brian Clark, the founder of highly read and respected Copyblogger and the CEO of Copyblogger Media. He invites you find him on Twitter. It’s always been about the writing. Watch an episode of Mad Men , and you’ll see that the people who make the magic are the unsung writers in the back. These days, the writers are leading the charge.

Nutritious and Delicious: Eloqua’s Grande Guide to B2B Content Marketing

It's All About Revenue

by Joe Chernov | Tweet this Content marketing is the tendon that connects social media muscle to the lead generation bone. Without healthy diet of fresh content, a company’s entire marketing program will never perform at its best. Pulizzi, who founded The Content Marketing Institute , was my lead collaborator. In other words, this free, 16-page guide is like a B2B content marketing multivitamin.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Who Goes to Eloqua Experience?

It's All About Revenue

by Jesse Noyes | Tweet this The sponsorships are spoken for, registration is closed and Eloqua Experience is less than a week away. But some of you out there might be asking, “Who goes to Eloqua Experience?”. So we decided to answer that question by breaking down some of the data. First off, we should note that this is poised to be the biggest Eloqua Experience yet. Breakdown of attendees by title.

Facebook’s Arctic Servers & 5 Other Cool Data Centers

It's All About Revenue

by Jesse Noyes | Tweet this Facebook officials announced today that it plans to build a new, 300,000-square foot data center just 60 miles outside the Arctic Circle in Lulea, Sweden. The social networking giant scoured locations around Europe and chose the Northern locale for its low temperatures and access to renewable hydropower. The need for cheap, renewable energy is just that strong.

The Rise of the Marketing Nerds

It's All About Revenue

by Jesse Noyes | Tweet this If Mike Hilton is a nerd, he’s the kind of nerd you envy. He was a co-Founder of the fast-growing Concur, the CEO for a time and the CTO later. These days, he runs Worldwide Marketing for the automated travel and expense service company. He’s run a lot of stuff, and even taken some time to live in France. Milton Hilton. The impact of this shift?

Who Won an Eloqua Markie Award

It's All About Revenue

by Jesse Noyes | Tweet this Phew! What a night. There were cheers, screams and “OMG-I-can’t-believe-it”s. Achieving finalists status for the Markie Awards is tough enough. Winning is especially special. And you could feel the anticipation leading up to the event during Eloqua Experience. But it’s time to announce the winners. OpenText Corp. Best Customer Lifecycle. D&B.

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

RightNow, Oracle and The Customer

It's All About Revenue

by Joe Payne | Tweet this Oracle announced yesterday that it will acquire RightNow Technologies, a SaaS company that provides customer service solutions. Most of the buzz has focused either deal size (more than 9x revenue) or competitive implications (particularly what the acquisition means for Salesforce.com’s Service Cloud). I’ll let the journalists, analysts and affected companies debate those two issues. Me, I have a different angle. Simply put, companies are “sold” for their balance sheet, but “bought” for what the brand means to the customer. The answer: the customer.

Mobile Web and Email are Doubling [Chart]

It's All About Revenue

by Jesse Noyes | Tweet this Mobile should be on everyone’s agenda, whether it be for marketing to mobile devices, designing a product for mobile, or even drop-testing an iPhone 4S and a Galaxy S2 to determine which phone to buy. OK, that shouldn’t be on everyone’s agenda, I’d rather just watch the video. 14 Sanity Saving Apps For Business Travelers. Subscribing is easy.

How to Write B2B Blogs: Your Story is Your Service

It's All About Revenue

by Andrew Moravick | Tweet this I sat in on a live session of #blogchat at the MarketingProfs B2B Forum not too long ago and a provocative question was asked of the group – “are you blogging to tell a story or are you blogging to sell a service?” Points and counter points emphasized either the story or the service. listened closely and, having yet to find my full confidence as a marketer, held my tongue. As time for the session slipped away, I could no longer contain myself. The key differentiator then becomes how that information is conveyed. That statement is cold and generic.

What to Expect at Eloqua Experience

It's All About Revenue

by Jesse Noyes | Tweet this Today’s the day. Eloqua Experience 2011 kicks off after much anticipation. We’ve already detailed a breakdown of who is attending the event. But we also want to add that those heading to Eloqua Experience can expect to learn about a wide variety of B2B marketing topics, from marketing automation to lead management to Revenue Performance Management.

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

What Was Your Favorite Part of Eloqua Experience?

It's All About Revenue

by Jesse Noyes | Tweet this What was your favorite part of Eloqua Experience 2011? Was it the deep-dive education and best practices? The inspiring keynotes? The  Markie Awards celebration? The networking and fun parties? Whatever it was, we have plenty of ways to re-live the memories, again and again. Check it out below. Click here to view the embedded video. Click here to view the embedded video.

3 Steps for Writing Killer Business Awards Submissions

It's All About Revenue

by Sheila Bohan | Tweet this And the winner is……. Business awards are an essential element of PR programs today. Companies submit for industry awards in an effort to increase both relevance and validation. In a competitive marketplace, validation for your company’s products, growth, executives or even just your brand in general is crucial – especially for those in B2B marketing. Prospects researching your company for further information will come across the business awards collected and know that they are literally choosing a winner. It’s now time to do some homework on this particular award.

Reminders Impact On Webinar Attendance [Chart]

It's All About Revenue

by Egan Cheung | Tweet this Most people think of event automation as a huge time saver, which it is!  But – it can be so much more. quick Google search for standard attendance rates for webcasts shows a rule of thumb that only 25% of your registrants will actually show up and hear the message you are trying to communicate. Like this chart? Like a chart like it every week?

Live Blogging the Eloqua Experience 2011 Keynote

It's All About Revenue

by Jesse Noyes | Tweet this Eloqua Experience 2011 is a big event. Does of track sessions, graduations, best practices. But don’t forget the keynotes. A lot of people have been buzzing about the event all week. We’re live blogging here so follow along. 32AM: Eloqua’s CEO Joe Payne takes the stage. “I’m not wearing a crazy costume because we have content, folks.”

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Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

17 Marketing Action Items in 140 Characters or Less

It's All About Revenue

by Jesse Noyes | Tweet this Today’s guest post comes courtesy of Marilyn Cox , Manager of Marketing Operations and Information Engineering at Cincom Systems. Marilyn is an Eloqua client and attended the 2011 Eloqua Experience conference last week. We asked her to share some of her post-event action items and she generously obliges below. How do you cram three days worth of content heavy conference information into digestible and communicable action items? You tweet of course! Brilliant! Some of these can be resolved quickly, others require more strategic thought, but all are valuable.

Digital Body Language and Economic Health [Chart]

It's All About Revenue

by Paul Teshima | Tweet this think we can all agree that it has been quite a roller coaster ride since 2008.  The one thing I am happy about, is that it seems that when times are tough marketers turn to technologies like marketing automation to help them “do more with less” to maximize the effectiveness of their marketing efforts.

Earthquakes & Marketers on the Twittersphere [Chart]

It's All About Revenue

by Egan Cheung | Tweet this What a week! Eloqua Experience wrapped up yesterday, and it was rocking! Quite literally, actually, with 2 earthquakes felt on Thursday.  We used the Eloqua tweet feeder cloud connector to look at the #EE11SF hashtag on Twitter to see when people were tweeting and how the audience for that hashtag grew with each major event. magnitude quake. Late arrivals, perhaps?

When social media destroys a career — The business case for being a fake

grow - Practical Marketing Solutions

A guest post by {grow} community member Leslie Lewis. Leslie Lewis is not my real name. You don’t need to know my real name, and you may never know it.  Here’s why. I’ve worked in social media since 2005, and I knew I needed a tightly controlled message and presence online.   You could Google my real name and find my blog, or find me on Twitter, LinkedIn, Flickr, or Facebook.

Case 103

Marketing Optimization Toolkit: The Science behind Marketing Analytics

Marketers are well-versed in the art and science of optimization.

Dear social web, Let’s try keeping it real.

grow - Practical Marketing Solutions

I hesitate to be drawn into the Klout firing line again but I have had so many requests from the {grow} community to comment on the Klout Meltdown this week that I guess I need to respond. At the risk of adding to Klout weariness, here are a few observations. My Klout score dropped from 82 to 64. Who cares?  My wife and kids still love me. Funny. They’re the same level now. agree with him.

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12 Internet Trends You Need To Know From Mary Meeker

B2B Marketing Insider

Every year I look forward to the amazing insights provided by Mary Meeker at the Web 2.0 Summit. Mary moved from Morgan Stanley to join the venture capital firm Kleiner Perkins. If you don’t know Kleiner Perkins, they’ve invested in some companies you may have heard of…like Facebook, Twitter, Spotify, LegalZoom and Groupon. Globalization Continues. While U.S. Mobilization. Sound.

10 Commandments of Email Copywriting

The Point

Thou shalt not direct people to “Learn More.” ” “Learn more” is the worst possible call to action. It means absolutely nothing. Be specific, be tangible. What is it that you’re offering exactly? 2. Thou shalt tell people What, Why, and How. Thou shalt not require scrolling. Thou shalt sell the offer, not the product. Thou shalt use benefits, not features. What did I miss? ”

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Social Media Marketing and Darwin: Evolution or Irrelevance

Buzz Marketing for Technology

“If you don’t like change, you’re going to like irrelevance even less.” – ” – General Eric Shinseki, former U.S. Army Chief of Staff. The media landscape has evolved tremendously over the last quarter century. Consumers have evolved even faster with the advent of high-speed Internet-enabled mobile devices and social media. The answer: You don’t.

Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.

A glimpse of the next generation of social media entrepreneurs

grow - Practical Marketing Solutions

By Neicole Crepeau, Contributing {grow} Columinst. One of my children attends a private school that is offering a new class called “The Evolution of Society.’  ’  I recently had the opportunity to sit in on this class and if the kids in this course are any indication, watch out!  The next generation of entrepreneurs is going to rock the world! To kids, free is just part of life.

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The business case for Facebook, in one sentence

grow - Practical Marketing Solutions

What is the most-debated question in social media today?  One candidate is,  “Should my company have a Facebook page?” ” The tension comes from several angles. It could be due to: The company is not culturally-ready to deal with comments from real people. The company has whacked-out expectations about how sales will increase once they have a Facebook page. ” Think about it. 

Case 85

Why SEO Is The Key To Successful Marketing

B2B Marketing Insider

Everyone uses a search engine! And yet, not everyone in marketing understands the difference between SEO, PPC, metatags and keywords. SEO stands for Search Engine Optimization. PPC stands for Pay-Per-Click. In know it can be confusing but… To be a successful marketer today, you need to understand how to show up in the search results of your buyers’ search engine activity.

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What is Web Presence Optimization, and Why Should I Care?

Webbiquity

Web presence optimization (WPO) is the art and science of being found online. As indicated in the masthead of my blog, it has both an explanational definition (The fusion of SEO, search marketing, social media, reputation management, content marketing and social PR) and a reasonal one (Being omnipresent on the web for the search phrase that uniquely describes you or your organization.) It’s the evolution of search engine optimization (SEO), or alternatively,  SEO on steroids. And getting found is the necessary first step to winning that business.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

7 Ideas for Advanced Social Media Education

grow - Practical Marketing Solutions

For the past three years I have been teaching college or graduate level classes in social media marketing. Executives are clamoring for the next level of education in this area and so I’ve been wondering … what would an Advanced Social Media Class look like? What new skills and ideas would go into the next level of social media education? How do you organize to optimize?