| | | It's All About Revenue | | | | 25 articles |
| Page 1 of 1 | Previous | Next | IT'S ALL ABOUT REVENUE OCTOBER 26, 2011  5 Ways Social Media Can Drive Revenue by Steven Woods | Tweet this There’s no doubt that social media has been a disruptive force on B2B marketing. Yet, many marketers struggle with how to use social media to go beyond awareness, to actually drive revenue. m here to tell you it’s not magic. Here are five ways social media marketing can be used to drive revenue. Extending Your Reach. Social media has once again changed that model. | IT'S ALL ABOUT REVENUE OCTOBER 11, 2011  3 Ways to Win at Online Marketing By Becoming a Better Writer by Jesse Noyes | Tweet this Today’s article comes from Brian Clark, the founder of highly read and respected Copyblogger and the CEO of Copyblogger Media. He invites you find him on Twitter. It’s always been about the writing. Watch an episode of Mad Men , and you’ll see that the people who make the magic are the unsung writers in the back. These days, the writers are leading the charge. | | | | | |
| IT'S ALL ABOUT REVENUE OCTOBER 17, 2011 23 Design, Data Visualization and Presentation Quotes from Edward Tufte by Joe Chernov | Tweet this Infographics have become a high octane fuel for Eloqua’s content marketing engine. We’re proud that our infographics have been embraced by the B2B marketing community and the broader public, alike. But we know we can do even better. That’s why I recently attended “Presenting Data and Information,” a one-day course taught by the world’s best-known expert in data visualization, Edward Tufte. Tufte was an information alchemist: He effortlessly turned data into story after story. He spoke succinctly, elegantly, and precisely. < Tweet this! < Tweet this! | IT'S ALL ABOUT REVENUE OCTOBER 13, 2011  6 Signs You Need Marketing Automation by Michael Martin | Tweet this You’ll feel it when it happens: When you’re spending all your time managing lists and unsubscribes; when the sales team won’t return your calls; when all the good leads seem to land with your competitor. Below, I outline 6 signs of sickness in a marketing structure and how marketing automation helps cure them. You Can’t Target the Right Prospects. The Remedy. | IT'S ALL ABOUT REVENUE OCTOBER 2, 2011  How Many Fields Belong On Your Landing Pages? [Chart] by Egan Cheung | Tweet this One of the most popular requests we get is to look at how the number of questions asked in a form affects whether or not people fill it in. Common wisdom is that the fewer questions asked on your form, the better. We analyzed data from 1,500 forms over the last 3 months and calculated the conversion rate as the number of submissions per unique visitor to that page. | IT'S ALL ABOUT REVENUE OCTOBER 31, 2011  10 Marketing Nightmares by Jesse Noyes | Tweet this Forget Hollywood horror films and haunted houses. Those working in B2B marketing have their own special blend of anxieties and fears. Things like typos in big campaigns, mis-fired tweets and screwed up presentations are enough to scare even the most competent marketer. Today, we spotlight 10 marketing nightmares – and explain how you can avoid them. Good luck winging it! | | | | | | | |
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IT'S ALL ABOUT REVENUE | MONDAY, OCTOBER 3, 2011 How to Write B2B Blogs: Your Story is Your Service
by Andrew Moravick | Tweet this I sat in on a live session of #blogchat at the MarketingProfs B2B Forum not too long ago and a provocative question was asked of the group – “are you blogging to tell a story or are you blogging to sell a service?” Points and counter points emphasized either the story or the service. listened closely and, having yet to find my full confidence as a marketer, held my tongue. As time for the session slipped away, I could no longer contain myself. The key differentiator then becomes how that information is conveyed. That statement is cold and generic. MORE >> -
IT'S ALL ABOUT REVENUE | WEDNESDAY, OCTOBER 19, 2011  5 Reasons Thought Leadership Marketing Matters
by Jesse Noyes | Tweet this The more than 1,000 sales and marketing pros heading to Eloqua Experience tomorrow are in for an insightful mix of best practices and big picture strategies. And of those people delivering a big picture talk will be Jeff Ernst , principal analyst at Forrester Research. Ernst delivers counsel to CMOs and top marketers. He’s popped up on our blog before to explain why storytelling matters for B2B marketing. He’s shown how social marketing can go big. At Eloqua Experience, Ernst will talk about thought leadership, why businesses need it and how to do it well. MORE >> -
IT'S ALL ABOUT REVENUE | THURSDAY, OCTOBER 20, 2011  The Rise of the Marketing Nerds
by Jesse Noyes | Tweet this If Mike Hilton is a nerd, he’s the kind of nerd you envy. He was a co-Founder of the fast-growing Concur, the CEO for a time and the CTO later. These days, he runs Worldwide Marketing for the automated travel and expense service company. He’s run a lot of stuff, and even taken some time to live in France. And he says his kind of nerdy look at the world is exactly what B2B marketing needs. “You all need marketing nerds within your organization,” Hilton said. “The creative side of marketing really needs the technical side more than ever.” MORE >> -
IT'S ALL ABOUT REVENUE | THURSDAY, OCTOBER 6, 2011  What is the Social Enterprise?
by Jesse Noyes | Tweet this Walking into Salesforce.com’s massive Dreamforce conference recently, a long banner greeted you. Welcome to the Social Enterprise,” it declared. The sign introduced a question that would linger on the minds of attendees and that Salesforce executives would try to answer: “Just what exactly is a social enterprise?”. Is a social enterprise a business that’s integrated social media platforms into its marketing and support functions? Is it all about social CRM? Are we talking about a larger industry shift or a marketing slogan? Michael Krigsman. Ray Wang. MORE >> -
IT'S ALL ABOUT REVENUE | TUESDAY, OCTOBER 4, 2011  Nutritious and Delicious: Eloqua’s Grande Guide to B2B Content Marketing
by Joe Chernov | Tweet this Content marketing is the tendon that connects social media muscle to the lead generation bone. Without healthy diet of fresh content, a company’s entire marketing program will never perform at its best. Fortunately, three of the industry’s fittest content marketing experts – Joe Pulizzi, CC Chapman and Ann Handley – helped me cook up today’s Grande Guide to B2B Content Marketing , a resource we hope will be delicious and nutritious. Pulizzi, who founded The Content Marketing Institute , was my lead collaborator. Grande Guide to B2B Content Marketing. MORE >>
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- 3 Steps to Making Change Happen IT'S ALL ABOUT REVENUE | FRIDAY, OCTOBER 21, 2011
- Who Won an Eloqua Markie Award IT'S ALL ABOUT REVENUE | FRIDAY, OCTOBER 21, 2011
- Who Goes to Eloqua Experience? IT'S ALL ABOUT REVENUE | FRIDAY, OCTOBER 14, 2011
- Digital Body Language and Economic Health [Chart] IT'S ALL ABOUT REVENUE | SUNDAY, OCTOBER 9, 2011
- RightNow, Oracle and The Customer IT'S ALL ABOUT REVENUE | TUESDAY, OCTOBER 25, 2011
- 17 Marketing Action Items in 140 Characters or Less IT'S ALL ABOUT REVENUE | FRIDAY, OCTOBER 28, 2011
- Reminders Impact On Webinar Attendance [Chart] IT'S ALL ABOUT REVENUE | SUNDAY, OCTOBER 16, 2011
- What Was Your Favorite Part of Eloqua Experience? IT'S ALL ABOUT REVENUE | MONDAY, OCTOBER 24, 2011
- 3 Steps for Writing Killer Business Awards Submissions IT'S ALL ABOUT REVENUE | MONDAY, OCTOBER 10, 2011
- Live Blogging the Eloqua Experience 2011 Keynote IT'S ALL ABOUT REVENUE | THURSDAY, OCTOBER 20, 2011
- Facebook’s Arctic Servers & 5 Other Cool Data Centers IT'S ALL ABOUT REVENUE | THURSDAY, OCTOBER 27, 2011
- What to Expect at Eloqua Experience IT'S ALL ABOUT REVENUE | WEDNESDAY, OCTOBER 19, 2011
- Earthquakes & Marketers on the Twittersphere [Chart] IT'S ALL ABOUT REVENUE | MONDAY, OCTOBER 24, 2011
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