| | | It's All About Revenue | | | | 22 articles |
| Page 1 of 1 | Previous | Next | IT'S ALL ABOUT REVENUE SEPTEMBER 27, 2011  The New 4 P’s of Marketing by Brian Kardon | Tweet this You know the saying: You go to college for an education, and then spend years trying to un-learn everything you were taught. It’s hard to name a field that has faced as much disruption and change as marketing. It’s our attempt to spice up the stodgy principles of marketing. Here are the 4 New P’s of Marketing you’ll see throughout the syllabus. Personality. Publishing. | IT'S ALL ABOUT REVENUE SEPTEMBER 21, 2011  The Blog Tree: New Growth. Fruit for Your RSS Feed [Infographic] by Joe Chernov | Tweet this A couple weeks ago, I attended Content Marketing World , where I presented on the business value of infographics. Although the conference was chock full o’ content marketing goodness, one line rang most loudly: “You’ve gotta go through the eyes to get to the brain.”. Michael Stelzner of Social Media Examiner delivered that gem as he riffed on the importance of design. | | | | | |
| IT'S ALL ABOUT REVENUE SEPTEMBER 13, 2011 Thinking of Starting a Twitter Chat? Read this First. by Jesse Noyes | Tweet this Anyone who’s spent significant time on Twitter has probably jumped on a Twitter chat, or at least seen one in action. You see a hashtag and, suddenly, your Twitter feed is popping up with questions and answers around a particular topic. If you’re charged with developing a brand’s social media strategy, creating Twitter chats can be tempting. After all, they are an inexpensive way to drive engagement and build community. But it’s not that easy. We consulted with the experts and identified 6 elements you need to consider before launching branded Twitter chats. Twitter. | IT'S ALL ABOUT REVENUE SEPTEMBER 10, 2011  [Chart] Does Klout Impact Conversions? by Joel Rothman | Tweet this About 5 years ago, “Social Media” seemed like the hula hoop scene from the Hudsucker Proxy. You know, for kids”. Today, it’s considered an essential part of any complete marketing strategy. For this week’s chart, we decided to drill into the impact that content being shared on Twitter can have on the bottom line. But, how many additional views does that cause? Facebook. | IT'S ALL ABOUT REVENUE SEPTEMBER 23, 2011 The B2B Marketing Funnel By the Numbers [Graphic] by Jesse Noyes | Tweet this What are the most effective B2B demand generation tactics? What are the best ways to approach email marketing. How can a business become more social? These are the questions on the mind of many B2B marketers today. And these are the questions that will be addressed during the MarketingSherpa’s B2B Summit – the Boston date takes place on September 26-28. Eloqua is a sponsor.). The folks over at MarketingSherpa drummed up this funnel visualization based on results from a survey they conducted. Do you recognize your own funnel at all? Let us know below. Share email. | IT'S ALL ABOUT REVENUE SEPTEMBER 7, 2011  8 Elements to Successfully Scaling Your Global Social Media Strategy by Jesse Noyes | Tweet this No social media strategy, if done thoughtfully, is easy. But when you have to scale across a global enterprise, taking into account multiple product lines, services and the various different types of customers and prospects – well, things can get really complicated. Get Organized. If you want your social media marketing plan to bloom, you have to water it carefully. | | | | | | | |
| -
IT'S ALL ABOUT REVENUE | MONDAY, SEPTEMBER 26, 2011  6 Steps to Defining Your Value Proposition from MarketingSherpa
by Jesse Noyes | Tweet this “If your value proposition isn’t rolling off your lips, you already have a problem.”. That’s how Dr. Flint McGlaughlin, Managing Director and CEO of MECLabs , kicked off the MarketingSherpa B2B Summit 2011 today – and appropriately so. B2B marketing lives or dies based on your value proposition. Nevertheless, it’s often neglected. Fortunately, Dr. McGlaughlin, in his fiery style, provided many value proposition examples as he outlined 6 steps to identifying your value proposition. Frame the Question. Review the Data. Optimization occurs in the mind.”. Share email. MORE >> -
IT'S ALL ABOUT REVENUE | WEDNESDAY, SEPTEMBER 28, 2011  Jay Baer Exposes 4 Common B2B Social Media Mistakes
by Jesse Noyes | Tweet this “But we’re in B2B marketing…”. Ah, the common excuse you hear from those in the B2B marketing industry on why social media isn’t right for their company. Jay Baer , the co-author of The Now Revolution , has heard it all before. And this week, at the MarketingSherpa B2B Summit 2011, he set out to destroy seven of the most common B2B social media myths. In the process, Baer exposed 4 B2B social media mistakes far too many marketers make. Assuming Too Much About Your Customers. You are not your customer,” Baer noted. Sounds obvious, but it needs to be said. Share email. MORE >> -
IT'S ALL ABOUT REVENUE | FRIDAY, SEPTEMBER 2, 2011  Dreamforce Through the Instagram Lens #DF11
by Jesse Noyes | Tweet this That’s a wrap on another wild Dreamforce. Over 45,000 attendees, hundreds of sessions, tons of booths and plenty of parties. But probably the best way to answer the question, “ What is Dreamforce? &# is visually. So we hand selected some of our favorite snapshots from this massive event, processed through the popular Instagram app. You can be taken directly to the photographers shots on Instagram by clicking any of the images below. Welcome to the Social Enterprise. Shot by andrew_sf. The escalators were packed. Shot greentea_. Shot by karolinecollins. MORE >> -
IT'S ALL ABOUT REVENUE | TUESDAY, SEPTEMBER 20, 2011  6 Things To Empower Your Social Media Campaign
What’s needed for a successful social media campaign? That’s sort of like asking what it takes to create a success business. The truth is a successful social media endeavor requires hard work, time, commitment and a dash of good luck. But if your business is considering getting serious about social media with a social media professional, there are some things that you should know. The first of which is that no matter how fantastic your social media professional is, you’ll still be pivotal to the success of the campaign. Who will create the content? Open up to new ideas. MORE >> -
IT'S ALL ABOUT REVENUE | SUNDAY, SEPTEMBER 18, 2011  [Chart] Google+ Posts Drop Even as Accounts Rise
by Jesse Noyes | Tweet this Google+ is growing fast, and most marketers should be considering what, if any, plans they should make for conducting programs through this new social network when they eventually launch their inevitable business offering. Understanding how users are using the service is key to developing such a plan. ManageFlitter analyzed over 7000 Google Plus users linked to their system and showed that the average daily public posts per user has dropped from 0.68 when comparing the last 2 months. What does this mean to Marketers? Sign up here. Share email. Facebook. LinkedIn. MORE >>
- 3 Lead Scoring Problems – And How to Solve Them IT'S ALL ABOUT REVENUE | WEDNESDAY, SEPTEMBER 28, 2011
- Virtual Philanthropy: How Eloqua Gained 1,400 Facebook Fans in 10 Days IT'S ALL ABOUT REVENUE | FRIDAY, SEPTEMBER 9, 2011
- 5 Reasons Face-to-Face Events Still Rule in Europe IT'S ALL ABOUT REVENUE | THURSDAY, SEPTEMBER 15, 2011
- 4 Reasons Your CMO Will Love Marketing Automation IT'S ALL ABOUT REVENUE | TUESDAY, SEPTEMBER 6, 2011
- Eric Schmidt: The Next Facebook will be Social, Mobile & Local IT'S ALL ABOUT REVENUE | THURSDAY, SEPTEMBER 1, 2011
- Your Life According to Facebook: Facebook Overhauls Personal Profiles IT'S ALL ABOUT REVENUE | THURSDAY, SEPTEMBER 22, 2011
- Benchmarking On and Off the Court IT'S ALL ABOUT REVENUE | MONDAY, SEPTEMBER 12, 2011
- Interactive Timeline of FTC Guidelines & “Disruptive Technology” Launches IT'S ALL ABOUT REVENUE | FRIDAY, SEPTEMBER 16, 2011
- Finding the Love Between Sales & Marketing at Dreamforce [Video] IT'S ALL ABOUT REVENUE | FRIDAY, SEPTEMBER 2, 2011
- Dreamforce: Buyer Behavior Marketing in a Social World #DF11 IT'S ALL ABOUT REVENUE | THURSDAY, SEPTEMBER 1, 2011
- Dreamforce 2011: Salesforce.com Talks Platforms #DF11 IT'S ALL ABOUT REVENUE | THURSDAY, SEPTEMBER 1, 2011
| |
