Trending Articles

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How to Write a Blog Post Outline That Leaves No Ambiguity

Marketing Insider Group

Writing a blog post without an outline is like going on a road trip without a map. Sure, you might get somewhere eventually, but there’s a good chance you’ll take a few wrong turns. At Marketing Insider Group, we believe in making every word count and every direction clear. That’s why we’re here to talk about how to write a blog post outline that leaves no room for ambiguity.

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The Marketing Book Podcast: “The Brand Benefits Playbook” by Allen Weiss

The Forward Observer

The Brand Benefits Playbook: Why Customers Aren’t Buying What You’re Selling–And What to Do About It by Allen Weiss and Debbie MacInnis About the Book From two of the world’s leading experts on branding, brand benefits, and positioning, this strategic guide reveals how focusing on brand benefits can transform organizations and help them win in the marketplace.

Insiders

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Email Marketing Benchmarks You Need To Know

SendX

To truly harness the power of email marketing, it's crucial to understand how your campaigns measure up against industry standards. That's where benchmarks come in.

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Measure, Test, Measure: A Proven Framework for Better Data-Driven Decisions

Vision Edge Marketing

A high maturity level of customer-centricity enables more cost-effective initiatives related to recruiting, retaining, and growing the value of more customers; and creating relationships to build trust, loyalty, and advocacy. This, in turn, results in both top and bottom-line benefits. A well-crafted customer-centric growth strategy is the compass that guides us to profitable, sustainable growth.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Choosing Your Ally in Growth: The Consultant vs. Agency Dilemma

Convince & Convert

So you’re at the point in your business where you’re looking to outsource support, whether it’s fixing an issue, auditing your current techstack, or attempting to scale, and you’re debating between hiring a consultant or an agency? There are many benefits to hiring both, however, there are some things you should first consider before making a decision.

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Ad industry steps up to meet signal loss, privacy challenges: IAB

Martech

The ad industry is making major investments in order to adapt to the new privacy-by-design ecosystem, according to an IAB survey of 500 advertising and data experts at brands, agencies and publishers. The 2024 edition of the IAB’s annual “State of Data” report shows how the industry is addressing the new privacy-by-design ecosystem in which the deprecation of third-party cookies and other privacy-protective measures are expected to lead to significant signal loss.

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100 Blog Post Ideas to Get Traffic

Ahrefs

You need to write about topics with traffic potential. The proverb goes, “Give a man a fish, and you feed him for a day; teach a man to fish, and you feed him for a lifetime.

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Sam Altman: AI Will Replace 95% of Creative Marketing Work

CMSWire

The OpenAI CEO says 95% of what marketers use agencies, strategists and creative professionals for will be handled by AI at nearly no cost. Continue reading.

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How to Create a Privacy Policy for Your Website

sagefrog

Today, digital data is one of the world’s most valuable commodities, which means the collection and handling of that data are of the utmost importance on an individual, business, and legal level. A privacy policy is a legal document that informs users of an app, digital service, or website about how their data is collected, used, and protected. For websites in the B2B space , privacy policies are essential for transparency, legal compliance, and building trust with users.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Getting to Know Derek Edmond, Our Senior Vice President of Demand Generation

Walker Sands

In early 2023, we announced that Walker Sands had acquired KoMarketing in an effort to expand our growing demand generation capabilities. Fast forward to today, and our teams have come together as a unified demand gen team dedicated to driving important business outcomes for our clients. Former KoMarketing Managing Partner Derek Edmond recently stepped into a new role overseeing our Demand Generation function, which includes paid media, SEO and marketing operations.

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How Canva is approaching B2B customers with AI-powered tools

Martech

Creative technology company Canva launched its latest campaign promoting a growing number of collaborative and AI-powered tools for businesses. The “What Will You Design Today?” campaign was created with Canva’s platform by an in-house team and depicts real-world use cases for AI tools used by marketers and colleagues across any organization. Why we care.

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I Replaced Google with AI For a Week. Here’s What I Learned

Ahrefs

It made me pause and think: Can you really replace Google with something else, like AI? I grew up with Google after all; it had never crossed my mind that one day I would stop using the search giant.

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Unlocking Marketing Budgets: Strategies for Success

CMSWire

Marketers need to rediscover innovative ways to make the most out of their existing budgets, protecting and increasing investment for next year and beyond. Continue reading.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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10 Email Marketing Tips That Drive 80% of Email Revenue

CopyBlogger

Mastering email marketing takes years, but focusing on just a few key tips can significantly improve your ROI. This post. Continue Reading The post 10 Email Marketing Tips That Drive 80% of Email Revenue appeared first on Copyblogger.

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Win as One: The future of financial services teams 

Seismic

At Shift 2023, experts from our award-winning Professional Services team led breakout sessions designed to help our customers navigate complex enablement journeys. In our “Shift into the New Year” series, we’re continuing to share best practices to help you develop plans for 2024 and beyond. If you haven’t already, please check out the first, second, and third posts in the series.

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How to augment market research and glean customer insights with AI

Martech

Surveys and focus groups are the go-to methods for gathering customer insights to drive marketing strategy. However, they have major flaws like inherent biases, poor predictive power, high costs and responder fatigue. It’s time to move beyond these outdated tactics. Today, AI-powered tools like data mining and sentiment analysis offer a powerful way to augment and improve customer research.

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Maximizing Your Reach: Integrating Email Marketing into Your Content Distribution Strategy

ClearVoice

You can’t overlook the value of email marketing when it comes to content distribution. After all, content marketing is highly regarded for its exceptional capability of generating an ROI of over 3,600 percent. Marketers often report an impressive average of 14.1 percent for open rates, which is generally considered outstanding by industry standards.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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What Companies Should Know About Generative AI and Customer Experience

CMSWire

Sprinklr's Buddy Waddington explores how generative AI transforms customer experiences through advanced chatbots, social listening, personalization and more. Continue reading.

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A guide to the wedge marketing strategy

MKT1

It’s time to get specific. Broad and horizontal approaches to marketing no longer work. Maybe they never really did?! With modern martech (AI, automation, no code tools), your audience now expects personalized, high-value marketing that feels custom built for them. Meaning, early-stage marketing strategies that don’t focus on an acute pain for a specific audience segment will definitely fall flat in 2024.

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24 Top YouTube influencers to check out in 2024

Sprout Social

YouTube influencers are on a different level when it comes to business impact. The term “influencer” might be synonymous with Instagram and TikTok these days. Thing is, YouTube creators predate both and are the blueprint for what an “influencer” is today. And YouTubers have consistently built full-blown brands, media careers and product lines. These aren’t just one-off success stories, either.

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How to protect customer trust when using AI

Martech

The launch of OpenAI’s text-to-video tool Sora highlights a broader AI problem that too many marketers ignore: With so much AI-generated content out there, customers don’t know what’s authentic. This might not seem like a big issue. Still, your company’s reputation plays an increasingly important role in influencing consumer decisions and any missteps with AI can damage it.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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p80's Josh Curcio to speak at Future of AI Conference 2024

protocol 80

New York City, Midtown - Josh Curcio, CRO and partner at protocol 80, was invited to speak at the upcoming Future of AI Conference hosted by BWG Strategy on March 14th. The conference, which features distinguished speakers from various businesses, including Major League Baseball, Pepsico, Microsoft, Ulta Beauty, HSBC, Freshpet, and Silicon Valley Bank, will offer a diverse perspective on the integration of AI in marketing, and sales.

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9 Principles to Improve Your Customer Data Management

CMSWire

Explore the latest strategies in customer data management to enhance personalization and drive growth. Learn about CRM, DMP, CDP and BI tool benefits. Continue reading.

CRM 101
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Transforming Your Content Game With Anyword’s Template Builder

Anyword

At Anyword, we’re always on the lookout for innovative ways to streamline your marketing and make content creation as efficient and effective as possible. That’s why we’re thrilled to introduce the Template Builder , a game-changer in how content is crafted. Imagine having the power to distill your team’s most successful content strategies into a set of templates.

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Navigating social media marketing in an election year

Sprout Social

The 2024 US presidential election is several months away, but social media is already politically charged. According to Sprout Social Listening data , from January 1 to March 6, 2024 there were almost 7.6 million conversations about the presidential election which garnered almost 45 million engagements and more than 103 billion impressions. Of these conversations, less than half were positive.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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Riding the AI tsunami: Harnessing creativity and efficiency in the digital age 

Martech

In the dynamic world of consumer-packaged goods (CPG), my curiosity has converged around brands, consumer behavior, behavioral economics and the intriguing domain of artificial intelligence. What excites me most about this landscape is AI’s ability to increase efficiency and drive creativity. AI: A driver of creativity and efficiency AI isn’t just a tool; it’s a transformative force for creativity, augmenting human ingenuity rather than replacing it.

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Litmus 101: How to Get Started with Email Previews & Pre-send Checks in 3 Easy Steps

Litmus

In just 3 steps, we’ll help you say goodbye to send time anxiety with a bulletproof method to ensure your emails display beautifully in the email clients your subscribers use. In this blog post, you’ll learn how to QA and monitor your email with Litmus—using email client previews, spam testing, and more—to ensure your email looks and works as perfectly as you intended.

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What a TikTok Ban Means for Marketers

CMSWire

Explore how a TikTok ban would reshape marketing strategies, impact influencers and prompt a pivot to new platforms for brands. Continue reading.