Sat.Jan 10, 2009 - Fri.Jan 16, 2009

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How much is too much? Frequency management and control

Digital Body Language

One conversation I end up in a lot with clients is the "how many times can I email a person per month?" conversation. Unfortunately, there is not a magic number, and attempting to govern around one can be damaging. Think of this question in terms of your communications with your friends and family - how many times per month do you communicate with your spouse? Aunt Hilda? Neighbors?

Can I Twitter us to the top? Making use of popular social media tools to reach new business

Confluent Forms

I'm skeptical about most technologies, especially those that everyone is talking about. Myspace , Facebook , Search Engine Optimization , Twitter , Linkedin. I've turned my nose up at them more times than I can count. But I have come around to a number of technologies, technological innovations, and technical strategies kicking and screaming for the most part, always in the interest of promoting my company or our creation. So far they've been worthwhile contributions to the effort. My newest challenge is making Twitter work for us. It also involves getting quality links to your site. And now.

Business Lessons From Mars

Smashmouth Marketing

Many of you have seen my tagline "Market with Courage!" This emerged as a saying of mine back in the 90's and has stuck ever since. The Market part started with my love of marketing. The courage part came from several life changing business events. Many companies simply try to extract their pound of flesh with every contract. The best marketing service providers, however, rarely suffer this pain.

effective marketer principle 4: take responsibility for decisions

The Effective Marketer

the fourth principle can be summarized in one word: act! marketing managers can sometimes get caught up on the creation of the plan, discussing with the team everything that will be done, the campaigns, the nice webinars

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

How I Use Social Media in My Job: Part 2 - Search Feeds

PR Meets Marketing

This is the second post in a 6 part series on how I use social media for my day-to-day job.  . To summarize, my company seeks to reach business-to-business marketers. We also seek to reach individuals who make purchasing decisions for virtual events and webcasting solutions. This can include a lead generation manager, training person, event planner, corporate planner and more. Search Feeds.

Twitter Squatting - a new cyber sport

Buzz Marketing for Technology

Its a snowy Saturday and I just picked up an email comment from one of my blog readers pointing out an incorrect twitter handle for Levi's on my list of Brands that Tweet. vowed right then to scrub the whole list, since it beat shoveling the driveway by a long shot! But what I found amazed me enough to blog about the shear volume of Twitter Squatters I was able to find in a short period of time.

Thought Leader With A Value-Added Opinion

Smashmouth Marketing

Just got an interview published on Craig Rosenberg's funnelholic blog. I'll share the intro here, and you can get the rest of the article on the site. Craig is publishing a series of Thought Leader articles and thus far they have been great reading for B2B Marketers. You can find all his articles on his site. Thanks Craig! Enjoyed doing the interview. Check out his blog and you’ll believe me.

Looking for an Outcome - Testing in B2B

Digital Body Language

I was watching Tamara Gielen's video of Jim Sterne from the EIS keynote ( [link] ), and it got me thinking about the challenges of testing in B2B. It's a tough exercise because of one fundamental challenge. Testing of marketing involves defining an outcome you're looking for so that you can say that option A did a better job than option B of driving that outcome. The trouble with B2B marketing is that those outcomes make a quick jump from irrelevant to immeasurable. What do I mean by that? Well, in B2C marketing, you can often define the outcome of a marketing campaign as purchase revenue.

Community Manager: What's in a name?

Leader Networks

Jay Lyman at 451 CAOS Theory asks: Where have all the community managers gone ? He notes that firms facing economic pressure tend to dump positions they view as unnecessary or not revenue-producing. He argues those organizations might, instead, view the community manager role as an investment for the future. My colleague Vanessa's post from a few days ago suggests the demand for community jobs hasn't dried up completely. But what's not said is that the title - community manager - may send the wrong message about the value of the role. Maybe the title needs a re-write. you get the idea.

PR 2

How to build a Lead Nurturing Super Highway!

Buzz Marketing for Technology

Not all leads should be treated equally. In our business for example the sales cycle can be upwards of 9 months – so lead nurturing it critical to stay in front of your prospect during their journey from awareness to consideration to purchase. Furthermore, you are never quite sure when that illusive moment of need might strike in the heart of a prospect so you need to stay in front of your prospect with a fair amount of regularity. We began noticing a need for a “Fast Lane” for leads that were bingeing on white papers and forward to 20 internal contacts that each downloaded the paper.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

How I Use Social Media in My Job: Part 1 - Microblogging

PR Meets Marketing

There has been a lot written about how to use social media and what the ROI is from using the various tool. thought it would be interesting to highlight how I use social media for my day-to-day job.  . To put things into context, my company seeks to reach business-to-business marketers. We also seek to reach individuals who make purchasing decisions for virtual events and webcasting solutions. This can include a lead generation manager, training person, event planner, corporate planner and more. See how lazy I got going in-house…=).  . Corporate Marketing: And I purposely put this last.

First Appointment = First Date

Smashmouth Marketing

We get asked all the time, "how good will the appointments you set for us be?" It's a good question and the answer relies on many variables. One thing for b2b sales execs to remember though is that an introductory appointment , as long as it's with the right person at the right company, is exactly that, it's an introductory appointment. Some will be good, some will be great, every once in a while there will be a complete dud. tell them to treat the first meeting as if it were a first date, and make the goal of that first date to be a second date (if there is a mutual fit). That's your goal.

Community Jobs abound

Leader Networks

Community jobs of all shapes and sizes mark the start of 2009. It seems like increasingly, social media and online community is being recognized as a critical need in enterprise, research and consumer sites. number of roles have crossed my path and I figured they would be of interest to people so I share them below. Links Center at the University of Kentucky is seeking an Asst Prof of Social Network Analysis. it is going to be a great one! Thank you for reading Building Online Communities for Business by Leader Networks.

When Your Business Bears Its Soul, Keep The Story Going

Marketing Edge

It is a story replayed across the country, small business struggles to stay afloat, owners don’t take salary, banks don’t give them credit, now what? Every publication is looking for angles on the same theme and so the Wall Street Journal did a piece on JW Hulme a manufacturer of fine leather goods , briefcases, duffle bags, and other luggage items. Yipes. As a business owner, I’m reading the article in yesterday’s paper half wondering how they are going to get out of this predicament and half hoping it doesn’t happen to me, Double Yipes. Not enough communication.

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

Five Resources for Job Hunting Online

WebMarketCentral

The news about unemployment just keeps getting uglier as the jobless rate recently reached its highest level in 16 years. If you are one of the people behind these numbers, my best wishes and prayers are with you. Been there, done that, and it's not something I'd wish on anyone (well, almost anyone, but.). Here are a few resources that may help. Finally, a relatively new service is TopJobLeads.com.

Taming Social Media - How to keep track of social networking, blogs and Twitter and still get your job done.

My Travels on the Net

The Natives Revolt It seems like every one I talk to is fed up. For years they’ve been hearing about the latest “must do” to do to get clients from the internet and they’ve tried it. First, it was email. Gotta have email. Then it was a website. Gotta have a website. Then it was search engine optimization. Gotta get your website to rank well. Then it was a newsletter. But that’s the problem.

Market Share or Profit? Pick One.

Proteus B2B Marketing Blog

In their 1981 marketing strategy classic (it must be a classic, there’s even a 20th Anniversary Edition!), Positioning: The Battle for Your Mind, Al Ries and Jack Trout noted that if a brand occupies the category leadership position on the “ladder of consideration” of a customer, that position was essentially unassailable. The “high ground”, if [.].

Can I Twitter us to the top?

Confluent Forms

I'm skeptical about most technologies, especially those that everyone is talking about. Myspace , Facebook , Search Engine Optimization , Twitter , Linkedin. I've turned my nose up at them more times than I can count. But I have come around to a number of technologies, technological innovations, and technical strategies kicking and screaming for the most part, always in the interest of promoting my company or our creation. So far they've been worthwhile contributions to the effort. My newest challenge is making Twitter work for us. It also involves getting quality links to your site. And now.

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

How to Avoid Bad SEO: My SEOmoz 15 Minutes of Fame

WebMarketCentral

I had the honor of having a guest post on how to avoid bad SEO consultants published on YOUmoz last week. Based on my own experience, and citing the work of lots of smart SEO experts, the post provides advice on how to spot SEO spammers and scammers, as well as how to find an effective, reputable firm to provide SEO services. The final post looks a bit link-heavy as it was edited down quite a bit. Still, overall, I think the edits made by the SEOmoz team improved the post (I tend to get a bit wordy sometimes). The post didn't generate quite as much traffic to this blog as I thought it would.