Sat.Jan 10, 2009 - Fri.Jan 16, 2009

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How much is too much? Frequency management and control

Digital Body Language

One conversation I end up in a lot with clients is the "how many times can I email a person per month?" conversation. Unfortunately, there is not a magic number, and attempting to govern around one can be damaging.

Business Lessons From Mars

Smashmouth Marketing

Many of you have seen my tagline "Market with Courage!" This emerged as a saying of mine back in the 90's and has stuck ever since. The Market part started with my love of marketing. The courage part came from several life changing business events.

How I Use Social Media in My Job: Part 2 - Search Feeds

PR Meets Marketing

This is the second post in a 6 part series on how I use social media for my day-to-day job. . To summarize, my company seeks to reach business-to-business marketers. We also seek to reach individuals who make purchasing decisions for virtual events and webcasting solutions.

PR 2

Twitter Squatting - a new cyber sport

Buzz Marketing for Technology

Its a snowy Saturday and I just picked up an email comment from one of my blog readers pointing out an incorrect twitter handle for Levi's on my list of Brands that Tweet. I vowed right then to scrub the whole list, since it beat shoveling the driveway by a long shot!

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

More Trending

How I Use Social Media in My Job: Part 1 - Microblogging

PR Meets Marketing

There has been a lot written about how to use social media and what the ROI is from using the various tool. I thought it would be interesting to highlight how I use social media for my day-to-day job. . To put things into context, my company seeks to reach business-to-business marketers. We also seek to reach individuals who make purchasing decisions for virtual events and webcasting solutions.

How to build a Lead Nurturing Super Highway!

Buzz Marketing for Technology

Not all leads should be treated equally. In our business for example the sales cycle can be upwards of 9 months – so lead nurturing it critical to stay in front of your prospect during their journey from awareness to consideration to purchase. Furthermore, you are never quite sure when that illusive moment of need might strike in the heart of a prospect so you need to stay in front of your prospect with a fair amount of regularity.

When Your Business Bears Its Soul, Keep The Story Going

Marketing Edge

It is a story replayed across the country, small business struggles to stay afloat, owners don’t take salary, banks don’t give them credit, now what? Every publication is looking for angles on the same theme and so the Wall Street Journal did a piece on JW Hulme a manufacturer of fine leather goods , briefcases, duffle bags, and other luggage items. Yipes.

First Appointment = First Date

Smashmouth Marketing

We get asked all the time, "how good will the appointments you set for us be?" It's a good question and the answer relies on many variables. One thing for b2b sales execs to remember though is that an introductory appointment , as long as it's with the right person at the right company, is exactly that, it's an introductory appointment. Some will be good, some will be great, every once in a while there will be a complete dud.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

effective marketer principle 4: take responsibility for decisions

The Effective Marketer

the fourth principle can be summarized in one word: act! marketing managers can sometimes get caught up on the creation of the plan, discussing with the team everything that will be done, the campaigns, the nice webinars

Five Resources for Job Hunting Online

WebMarketCentral

The news about unemployment just keeps getting uglier as the jobless rate recently reached its highest level in 16 years. If you are one of the people behind these numbers, my best wishes and prayers are with you.

Taming Social Media - How to keep track of social networking, blogs and Twitter and still get your job done.

My Travels on the Net

The Natives Revolt It seems like every one I talk to is fed up. For years they’ve been hearing about the latest “must do” to do to get clients from the internet and they’ve tried it. First, it was email. Gotta have email. Then it was a website. Gotta have a website.

Market Share or Profit? Pick One.

Proteus B2B Marketing Blog

In their 1981 marketing strategy classic (it must be a classic, there’s even a 20th Anniversary Edition!), Positioning: The Battle for Your Mind, Al Ries and Jack Trout noted that if a brand occupies the category leadership position on the “ladder of consideration” of a customer, that position was essentially unassailable. The “high ground”, if [.].

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.

Can I Twitter us to the top?

Confluent Forms

I'm skeptical about most technologies, especially those that everyone is talking about. Myspace , Facebook , Search Engine Optimization , Twitter , Linkedin. I've turned my nose up at them more times than I can count. But I have come around to a number of technologies, technological innovations, and technical strategies kicking and screaming for the most part, always in the interest of promoting my company or our creation. So far they've been worthwhile contributions to the effort.

How to Avoid Bad SEO: My SEOmoz 15 Minutes of Fame

WebMarketCentral

I had the honor of having a guest post on how to avoid bad SEO consultants published on YOUmoz last week. Based on my own experience, and citing the work of lots of smart SEO experts, the post provides advice on how to spot SEO spammers and scammers, as well as how to find an effective, reputable firm to provide SEO services. The final post looks a bit link-heavy as it was edited down quite a bit.

SEO 0

Can I Twitter us to the top? Making use of popular social media tools to reach new business

Confluent Forms

I'm skeptical about most technologies, especially those that everyone is talking about. Myspace , Facebook , Search Engine Optimization , Twitter , Linkedin. I've turned my nose up at them more times than I can count. But I have come around to a number of technologies, technological innovations, and technical strategies kicking and screaming for the most part, always in the interest of promoting my company or our creation. So far they've been worthwhile contributions to the effort.