| | | InsightIQ Blog | | | | 8 articles |
| Page 1 of 1 | Previous | Next | INSIGHTIQ BLOG JANUARY 11, 2012  QR Codes: Why Marketers Shouldn't Slow Down Earlier this month, AdAge published an article suggesting QR codes have not taken off with consumers , claiming that only 5% of Americans have actually used them. And why the latter statistic may be true, the assumption that the technology is a waste of time would certainly be a misstep. What this experience looks like is completely dependent on the craft of the Marketer. troops, while J.C. | INSIGHTIQ BLOG JANUARY 25, 2012  Using the Survey to Build Customer Engagement in Neolane A core value of customer engagement is to market based on thorough understanding of customer segments and how they differ from one another. In theory, this makes sense, but in actual marketing practice, carrying on communication with customers is always a challenge. One of the best ways to determine these opinions is through surveying customers. It's a way for the customers' voice to be heard. | | | | | |
| INSIGHTIQ BLOG JANUARY 18, 2012  SOPA, PIPA, and the Future of Media on the Internet In today's world, technology changes so quickly that it is impossible for us as users to keep up sometimes. Interestingly, the next great product or technological innovation has likely existed for a few years already, but hasn't been released because we simply aren't ready for it (and the company correctly figured they could release it in several iterations and make 10X more money. | INSIGHTIQ BLOG JANUARY 2, 2012 Analytics: 2011 in Review and 2012 Predictions Now that the New Year is upon us it is time to review analytics in 2011 and look ahead to 2012. 2011 in review : Analytics became a Sport : Several analytic competition sites became highly visible in 2011, the most prominent being Kaggle.com. These sites host analytic competitions that anyone can enter and provide a rich learning environment for both new and seasoned analytic professionals. The winners are not just those who place in the money - the winners are everyone who participates and learns within the community environment. . . 50% of the Kaggle.com winners used R. | INSIGHTIQ BLOG JANUARY 2, 2012 Analytics: 2011 in Review and 2012 Predictions Now that the New Year is upon us it is time to review analytics in 2011 and look ahead to 2012. 2011 in review : Analytics became a Sport : Several analytic competition sites became highly visible in 2011, the most prominent being Kaggle.com. These sites host analytic competitions that anyone can enter and provide a rich learning environment for both new and seasoned analytic professionals. The winners are not just those who place in the money - the winners are everyone who participates and learns within the community environment. . 50% of the Kaggle.com winners used R. | INSIGHTIQ BLOG JANUARY 11, 2012  QR Codes: Why Marketers Shouldn't Slow Down Earlier this month, AdAge published an article suggesting QR codes have not taken off with consumers , claiming that only 5% of Americans have actually used them. And why the latter statistic may be true, the assumption that the technology is a waste of time would certainly be a misstep. What this experience looks like is completely dependent on the craft of the Marketer. troops, while J.C. | | | | | | | |
| -
INSIGHTIQ BLOG | WEDNESDAY, JANUARY 18, 2012  SOPA, PIPA, and the Future of Media on the Internet
In today's world, technology changes so quickly that it is impossible for us as users to keep up sometimes. Interestingly, the next great product or technological innovation has likely existed for a few years already, but hasn't been released because we simply aren't ready for it (and the company correctly figured they could release it in several iterations and make 10X more money. but that is a different story). For as slow as we may be to adopt to the digital revolution, however, our legislation is naturally much further behind. What does that mean? What do you think? MORE >> -
INSIGHTIQ BLOG | WEDNESDAY, JANUARY 25, 2012  Using the Survey to Build Customer Engagement in Neolane
A core value of customer engagement is to market based on thorough understanding of customer segments and how they differ from one another. In theory, this makes sense, but in actual marketing practice, carrying on communication with customers is always a challenge. In our daily lives, we have many different channels to communicate with a friend when we want to find out his/her opinion about something. One of the best ways to determine these opinions is through surveying customers. From our experience in marketing services, we also find clients are very happy with using surveys in campaigns. MORE >>
| |
