| | | InsightIQ Blog | | | | 5 articles |
| Page 1 of 1 | Previous | Next | INSIGHTIQ BLOG NOVEMBER 28, 2011  10 Easy Ways to Get to Know Your Client If you are in a client facing role in a professional services organization, sometimes it can be difficult to provide value if you don't fully understand the scope of your clients' business. The key to achieving a long-term client relationship is to become viewed as an indispensible extension of their marketing team, rather than as a vendor of services. 1. Friend the Company on Facebook. | INSIGHTIQ BLOG NOVEMBER 3, 2011 Embracing Digital Customer Interaction With so much discussion about the importance of an effective online interaction strategy, it's surprising how many companies have yet to fully embrace the power of digital strategies and tactics. Many are "digital capable", meaning that they have the ability to plan and execute isolated digital tactics. However comparatively few have yet been able to fully integrate and leverage the power of digital customer interaction, that is, the ability to market, sell, fulfill, service and support customers via a mixture of offline and online methods. Remember that change is not a one-time event. | | | | | |
| INSIGHTIQ BLOG NOVEMBER 30, 2011  Customer Analytics, Hype or Reality? Customer Analytics seems to be one of the hottest topics in business today, with the newly coined 'Data Scientist' role in high demand. And with all hot topics there is hype and reality. The reality is that analytics can provide a big impact on bottom line profits. The hype is that it can provide a significant ROI in all environments. increased churn) may be gleaned from the data. | INSIGHTIQ BLOG NOVEMBER 9, 2011  Customers Raising the Bar for Service Experience across Channels Customers are raising the bar for service experience across channels -- are marketers doing the same? We know that today's customers want many things, among them - complete control over the relationship they have with brands and companies; the improved ability to communicate with friends and other consumers on their brand experiences; and the expressed ability to control their privacy fiercely. | INSIGHTIQ BLOG NOVEMBER 1, 2011  Keep the Lead: Key Web Trends for 2012 As online activities continue to embed themselves deeper into the consumers' everyday lives, companies' efforts to capitalize on the latest online trends has literally become a high-speed chase. With the final quarter of 2011 setting in, lofty corporate ambitions for the next year are in motion. One of the leading ways this will happen is through social commerce, a trade Booz & Co. | |
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