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| Page 1 of 1 | Previous | Next | INSIGHTIQ BLOG SEPTEMBER 15, 2011  3 Steps to Building a Strong Mobile Commerce Foundation Although mobile commerce is expected to reach some $31 billion by 2016, at a compounded annual growth rate of 39% 1 , the channel remains a huge missed opportunity for most brands. The core issue however, is that most companies simply don't know how to enter or lead the new mobile-commerce space: the channel is unproven, customer data is sparse, and ROI is difficult to prove. Endnotes. | INSIGHTIQ BLOG SEPTEMBER 29, 2011 From B2B & B2C, to B2Me Marketing strategies to survive and thrive in today’s highly dynamic business environment. By Jim Lewis. . Part 1: Today’s Environment. In order to be successful selling to businesses, it is important to recognize the role of the individual. It is all too easy to lose sight of the fact that organizations – from small businesses to global corporations – are comprised of groups of people with not much more in common than the shared enterprise called “work” that brings them together 40 or so hours each week. There is an expectation of high levels of recall and personalization. Coming Next…. . | | | | | |
| INSIGHTIQ BLOG SEPTEMBER 20, 2011  Big Data Needs Big Judgment Recently, there has been a flurry of articles in serious forums about the promise of BIG DATA. The Aspen Institute authored a report on the Promise and Perils of Big Data and McKinsey Quarterly ran an article on the Challenge and Opportunity of Big Data. There is even a conference for data scientists , a newly found species. This is far from the truth. | INSIGHTIQ BLOG SEPTEMBER 27, 2011 How to Resolve Neolane Version Upgrade Conflicts When doing an upgrade of Neolane , specifically running the postupgrade command (image given below), Neolane will detect differences between the new software version and the local customized version that cannot be automatically merged. These are identified as conflicts. Each conflict is stored in Administration/Package management/Edit conflicts and Neolane will leave the local version on the server until the conflict is resolved. . To view the conflicts, open a conflict file and search for the string "_conflict". . Expected Conflicts. Configuration Conflicts. In this example: . | INSIGHTIQ BLOG SEPTEMBER 6, 2011 Unica Campaign: How to Handle Errors Before Sending Lists to Vendors An integral step in executing an email marketing campaign for a leading marketing provider is sending out email lists to email vendors, like Cheetahmail , on a day to day basis. As a marketer, it is very typical of us to pull lists for our clients, sometimes adhoc. In many cases, we send files via SFTP to the email vendor who then sends the email out to the target audience. Now, this is a two-step process: 1. Outputting a list of emails into a file, using Unica Affinium Campaign , to folder Y on the application server. This is how it would work. Let's call it ' File_Move_Sample'. | |
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