Wed.Dec 28, 2011

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B2B Marketing Insider Top Posts Of 2011

Marketing Insider Group

I’m not sure why we are obsessed with lists at the end of each year. I know I am fully immersed in reading about the best songs, books, movies, tweets, blogs, etc. Maybe there is just something in the human psyche that requires us to count the progress we’ve made, to recognize the success we’ve achieved, to learn what works so we can emulate it and to learn what didn’t work so we can eliminate it.

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eGuide on building the perfect marketing mix

Tomorrow People

Is your marketing mix up to the mark? Is your marketing mix achieving everything you want it to? Recent research suggests that companies using social media or “collaborative Web 2.0 technologies” achieve higher profits (Source: McKinsey). So, are you one of the companies missing out on a better marketing ROI by neglecting or misusing social media and other technologies?

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Corporate Twitter Account Train Wreck! The 3 Types of Self-Destructive Tweets

Convince & Convert

(Happy Holidays! I analyzed my Top 6 blog posts for 2011 by total page views, and am re-running them this week as a “greatest hits” compilation. This is #3. Everybody loves a disaster! Enjoy. – Jay). Twit happens. As more and more companies ramp up their Twitter presence, the likelihood that something off-message will slip by the digital goalie goes up considerably.

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4 Ways Google+ Hangouts Can Increase B2B Productivity

Adobe Experience Cloud Blog

by Jason Miller I have been using Hangouts on Google+ for several weeks and I am seriously blown away with the recently added functionality. If you are not familiar with Hangouts , it’s a feature within Google+ that allows for live group chats with webcam support. For businesses this is great for quick feedback and it’s easy to put together small focus groups.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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28 Simple Marketing Tests to Launch in 2012

Hubspot

When you hear about A/B testing, it's often generically associated with testing landing pages. But what exactly can you test on the landing page ? (Tons of things.) And can A/B testing extend beyond landing pages to other areas of your marketing? (It totally can.) So without further ado, let's start by breaking down the benefits of A/B testing, and then dive right into all the places you can leverage the power of A/B testing that you might not have thought of before.

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How to Automate Your Social Media Marketing Like the Pros

Hubspot

Face it: you've heard words like "engagement" and "transparency" used to describe social media so much that they’re more played out than a Lady Gaga song. Whatever adjectives you use to describe it, letting your personality shine through your brand's social media account is crucial to its success. But there’s a dichotomy in social media--a ubiquitous cloud looming over our online relationships and interactions.

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15 Fluff-Free Ways to Step Up Your Social Media Game

Hubspot

Marketers are really starting to understand the impact social media can have on their businesses. A recent survey conducted at the Pivot Conference revealed that 37% of marketers plan to move beyond just experimentation in social media in 2012. The reason for this shift? 68% of marketers said that an increased understanding of the benefits of social media is the factor that most influenced them to flip the switch.

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6 Cork-Popping eCards to Ring in the New Year #HoHoHubSpot

Hubspot

It’s hard to believe it, but 2011 is coming to an end. I know.it’s sad. You'll never be able to experience Rebecca Black’s "Friday" for the first time again, the Kim Kardashian wedding and divorce has come and gone, and Charlie Sheen is thankfully done winning. Saying goodbye can be difficult, but there is no reason to worry, because the HubSpot Unicorn is here with one final batch of fun, shareable New Year's-inspired holiday eCards.

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5 Savvy Ways to Segment Your Marketing Emails

Hubspot

Relevancy is becoming more and more central to today's marketing strategy, and buyers have come to expect personalization in their communications. According to a study by MarketingSherpa , 4 out of 10 subscribers reported that they've marked emails as spam simply because they were irrelevant. On the flip side, MarketingSherpa also reports that emails that have been tailored to specific audiences through segmentation get 50% more clicks than their counterparts.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.