Fri.Sep 30, 2011

article thumbnail

5 Content Marketing Questions: #2 Why Hasn’t This Problem Been Solved?

Writing on the Web

#2 Why Hasnt This Problem Been Solved?" alt=" 5 Content Marketing Questions: #2 Why Hasnt This Problem Been Solved?" />. #2 Why Hasnt This Problem Been Solved?" width="110" height="110" /> In a previous post, 5 Content Marketing Questions: #1 What is The Problem? , I reviewed the content marketing questions that help you organize and simplify your Web writing by asking 5 important questions: What is the problem (pain, predicament)?

article thumbnail

B2B Cold Calling Best Practices

Adobe Experience Cloud Blog

by Maria Pergolino Is cold calling dead? Patrick Donnelly said cold calling was in a blog post recently, but only if it has not evolved from the smile and dial of years past. Even as social media and web applications become mainstream B2B marketing platforms, cold calling remains one of the most effective ways to make contact with decision makers, but only if done right.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Is digital marketing innovation too fast for its own good?

Biznology

Image by hdzimmermann via Flickr. Every day the news rolls in about some aspect of the Internet marketing space. Actually, to say it is every day is a bit of an understatement. Life at Internet speed happens at a fast and furious pace that is difficult for anyone to keep pace with. In fact, by saying that every day something new happens is looking at the tortoise’s version of the Internet space as opposed to a hare’s point of view which needs the new Real Time offering from Google An

article thumbnail

Why Author Needs to Be Your New Title?

Ambal's Amusings

What does the author of eleven nonfiction books that have sold globally have to say about authorship? Let us hear from my dear friend Dr Liz, The Book Doula. Dr. Liz Alexander. Blog BookDoula Twitter BookDoula Facebook TheBookDoula Books. "Write a book - Establish your standing as a thought leader” In her latest ebook called 3 Reasons Why Author Needs to be YOUR New Title , Liz gives 3 reasons why you should write a book.

Twitter 100
article thumbnail

How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

article thumbnail

How to Create a Facebook Business Page in 5 Simple Steps (With Video!)

Hubspot

You may already use Facebook for personal reasons such as keeping up with your friends or sharing photos, but the idea of running a business page on the world's largest social network might still seem intimidating. Where do you start? What should your goals be? How much work will it take? Fret no more! This short video and blog post will offer step-by-step instructions on how to create a Facebook business page, covering some of the reasons why you should set one up and why its interactive elemen

More Trending

article thumbnail

How to Measure Your Social Media Lead Generation Efforts

Hubspot

This is a guest post by Ashley Jane Brookes of HootSuite , the social media dashboard. Follow her on Twitter @ashjbee. Social media is no longer in its infancy and is no longer an optional task for businesses and brands. Indeed, building and engaging with audiences on established social networks is now a key part of business interaction. So, as social media grows into its awkward teenage years, the next step is for these companies to understand not only how to use it, but also how to derive valu

article thumbnail

B2B Marketing Events Around The World - Oct 2011

MLT Creative

The changing nature of our industry propels us to stay on top of the latest trends. Meeting and learning from other professionals helps us do our jobs better. Here's what's on tap for marketing industry events for October. October 1-6, DMA2011 Boston, MA: With over 300 marketing experts talking about social, mobile, mail, search, data, attribution and more – you’ll be up to date with the latest trends.

article thumbnail

3 Simple Design Tips to Make Charts That Don't Suck

Hubspot

Raise your hand if you love data. Now raise your hand if data presented like this makes you want to stick a fork in your eye: It’s colorful. It’s brimming with data. But HOLY HORSESHOE is it confusing! Having data is awesome. Using it to persuade others is powerful. Presenting it in a way that inspires eye-forking is criminal. Here are three simple design tips to help you make sexier, simpler charts that are sure to elicit applause and approval, not violence.

Design 48
article thumbnail

Editorial Quality Vs. Revenue: A False Dichotomy

B2B Memes

On its blog earlier this month, the American Society of Business Publication Editors published an anonymous and despairing note from one of its members. In it, the magazine editor described a frustrating planning meeting with his counterparts in advertising sales. Though the editor had done thorough reader research in proposing editorial topics for an upcoming magazine project, the sales staff would have none of it: The topics I suggested would provide the basis for good editorial quality; howev

article thumbnail

WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

article thumbnail

3 Types of Content to Boost the Quality of Your Blog

Hubspot

After you've been working on your business blog for a while, there are a number of great things that you can do to give it a boost. When you were first getting started with blogging, your primary concern was probably just getting content shipped on a regular basis so you could generate your initial momentum and begin to build an audience and readership.

Skype 47
article thumbnail

The 4 Secrets of Effective Prospect Nurturing

Hubspot

This is a guest blog post by Mari Anne Vanella , one of the 20 Women to Watch in Lead Management in 2011. Mari will be our guest presenter on the upcoming Marketing Metrics Workshop, “ The Follow Up Formula: Secrets for Nurturing Prospects.” Let's start off with a simple vocabulary word. nur·ture /?n?rt??r/ Show Spelled [nur-cher] Show IPA verb, -tured, -tur·ing, noun verb (used with object). 1. to feed and protect: to nurture one's offspring. 2. to support and encourag