Sat.Feb 12, 2011 - Fri.Feb 18, 2011

article thumbnail

Marketing Wisdom: In the end, it’s all about…

markempa

If you’re looking for some marketing wisdom and inspiration, my MECLABS colleague, Daniel Burstein wrote a post on the MarketingSherpa Blog, “Marketing Wisdom: In the end, it’s all about…&# that’s definitely worth checking out. He brings together the collective wisdom of a project he spawned by asking bloggers to reveal their most important message; look for posts on twitter with #lastblog.

Eloqua 219
article thumbnail

Connect Your Blog to Facebook Automatically

Writing on the Web

Are your blog posts fed automatically into Facebook? The other day I was horrified to learn that a dear client was manually posting his blog articles to Facebook. Yikes! No wonder blogging seems tiresome and time-consuming. I took my pencil and rapped him on the knuckles, gave him a virtual scowl and promised to write a post about how to do this. It had been so long since I set this up myself, I was a bit rusty on the steps required.

Facebook 216
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Best LinkedIn Guides, Tips and Tactics of 2010

Webbiquity

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. According to recent research , 32% of B2B marketers use LinkedIn to generate leads, versus just 16% who do so on Facebook.

Linkedin 192
article thumbnail

Eight attributes of a thought leader

Chris Koch

Social media are growing up. The initial thrill of connecting to a bunch of peers that we’ve never met is giving way to the desire to get something useful out of those connections. Interesting research from Edelman shows that there has been a decline in trust in “people like myself” and “regular employees.” Meanwhile, trust in “credentialed experts” and “company technical specialists” is rising—we’re getting so desperate we even want to hear from the CEO.

article thumbnail

How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

article thumbnail

ClickDimensions Offers Marketing Automation as a Microsoft CRM Add-on

Customer Experience Matrix

Now that I’m more or less finished launching the B2B Marketing Automation Vendor Selection Tool (VEST) , I can start catching up on the other topics. Let’s start with ClickDimensions , a system I explored last September but never wrote about. ClickDimensions does pretty much the standard marketing automation activities: email, landing pages, Web visitor tracking, drip marketing campaigns, and lead scoring.

More Trending

article thumbnail

Nine Expert Guides to Local SEO

Webbiquity

Any business that primarily relies on customers within it’s local geographic area—which includes not just restaurants and dentists but also some types of b2b vendors, such as IT services and of course marketing and PR firms—needs to understand the ins and outs of local search engine optimization (SEO). As with SEO generally, keywords and content matter (though for local SEO that includes geography- or region-specific terms) and links play a significant role (though key link sources are dif

SEO 166
article thumbnail

The Design of Content Marketing

Tony Zambito

Image by neonihil via Flickr. Content marketing has become more and more part of the planning dialogue for organizations as the digital age continues to mature.  The concept of content marketing recognizes the growing importance of content to move buyers and consumers towards an action such as a decision, purchase, subscription, and enrollment.  Undoubtedly, the proliferation of the varietal forms and media of content that has arisen in the digital age has helped position conte

Design 153
article thumbnail

Demand Gen Freestyle Takeaways from Focus.com

Smashmouth Marketing

Two weeks ago I hosted participated in Focus.com's Demand Gen Freestyle (replay here) discussions. Focus.com makes the world's best business expertise available to everyone, and they often run roundtable discussions several times a week. Craig Rosenberg hosted the Demand Gen centered discussion, with a panel of Adam Needles of Left Brain Marketing , Cody Young of Reach Force , and Tom Searce of Searce Market Development and myself.

Demand 149
article thumbnail

Business Blog Writing: Come on, light my fire!

Writing on the Web

Why is content marketing and persuasion so difficult, and what can you do to set people on fire? When it comes to writing content for a business blog , most professionals start from their point of view. Of course, who wouldn’t? “ We’ve got a state-of-the-art 128-bit secure site, offering the best rates on the Web.&#. While this business understands that its customers want security and low prices when ordering services online, they fail to ignite passion or spark action in reade

article thumbnail

What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

article thumbnail

7 Ways to Thank Someone for a Retweet

Convince & Convert

Guest post from Angie Schottmuller , an interactive Jedi, e-commerce expert, and multi-channel strategist at Interactive Artisan. If you’re an active Twitter user, you’ve likely seen a “Thanks for the RT!&# post at some point. You’ve possibly even posted them yourself. So is a “retweet thank you&# polite Twitter etiquette, or is it an over indulgence of bragging that folks like your content?

Twitter 167
article thumbnail

If it's not Google, Twitter, or Facebook, no one cares

Biznology

Image by smemon87 via Flickr. by Frank Reed. In case you didn't know it already, I am the managing editor for the Marketing Pilgrim Internet Marketing blog. Every day part of my job is to find stories that would be of interest to Internet marketers of a variety of levels of experience. Most of our readers, however, are quite seasoned in the industry.

Twitter 112
article thumbnail

Does LinkedIn Make Your Phone Ring?

B2B Marketing Traction

Tweet. …Or your inbox fill with inquiries? It does for me. So, if I’m getting results, why do many business people still say, “I’m on LinkedIn – now what?” (As a matter of fact, so many asked this question, Jason Alba wrote the book with the same name.). So you’re on LinkedIn – now what? I was the 102,794 th person to create a LinkedIn profile on January 7, 2004.

Linkedin 108
article thumbnail

How to Optimize Your B2B Marketing and Sales with Online Video

Adobe Experience Cloud Blog

by Jon Miller Online video is exploding. Any B2B marketer concerned with marketing ROI and sales enablement needs to know how and when to use it. Take YouTube, for example. Second only to Google, YouTube has rapidly emerged as an easy-to-use and reliable search tool; it overtook Yahoo as the second largest search engine in 2008 and is now the fastest-growing media platform in history.

article thumbnail

5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

article thumbnail

Why I’m Competing With You. And You. And You. And You.

Convince & Convert

Social media changes the very fabric of corporate competition. It used to be that your competitors were the people that sold similar goods and services, or operated in the same geographical area. No more. Now, you’re competing with Coke. With McDonald’s. With Chevy. And Zappos. And Jet Blue. And every other company on the planet. This is because consumer interactions with companies are jumbled together like a real-time gumbo.

Amazon 131
article thumbnail

Taking 50 million as seriously as one WSJ reporter

Biznology

Image by Gauravonomics via Flickr. by Chris Abraham. I must admit right away that I am a disciple of the seminal book on the Internet revolution and what it means for business, The Cluetrain Manifesto. The main premise of the manifesto is that markets are conversations and that no matter how ardent and impassioned the man at the lectern may be, the audience now has the power, through the Internet, to compare notes real-time, to heckle and critique without being shushed.

article thumbnail

Don’t Be a Victim of “Dirty Little Secrets of Search”

B2B Marketing Traction

Tweet. Ouch! Your search engine optimization (SEO) company, maybe despite claiming that their tactics are above board ( white hat tactics), tricked the system with black hat tactics that go against search engine guidelines. Maybe you didn’t know that you should ask the question, “What kind of tactics are you using to optimize my web site for search engines?

PageRank 108
article thumbnail

Industrial Marketing Playbook – Actionable Digital Marketing Ideas for Manufacturers and Engineering Companies

Industrial Marketing Today

My company, Tiecas has just released a new free guide called “Industrial Marketing Playbook.”. This playbook is not about marketing theories, it is based on our accumulated experience and expertise in marketing to your engineering, technical and industrial customers. It is 15 pages that are packed with bite-sized, actionable digital marketing ideas to help you score more wins for both sales and marketing.

article thumbnail

The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

article thumbnail

How to Be a Presentation God

Convince & Convert

Scott Schwertly is a rabid hockey fan and founder and CEO of Ethos3 , a presentation design and consulting company in Nashville. (disclosure: Scott’s company build the presentation Amber and I are using for The NOW Revolution book tour). Yesterday, Scott released his first book, called How to be a Presentation God: Build, Design, and Deliver Presentations that Dominate.

Amazon 123
article thumbnail

The future is social. And it's not.

Biznology

Drinking the Kool-Aid much? Image by McKillaboy via Flickr. by Aaron Kim. In the saturated jargon cacophony surrounding us all, the social side of business has been touted by many as a game changer, with "social business" replacing or complementing other buzzwords such as enterprise 2.0, social media and corporate social networking. However, is social THE recipe for success?

article thumbnail

5 Ways Sales Will Continue To Evolve

Adobe Experience Cloud Blog

by Bill Binch B2B companies don’t have the same luxury that businesses had in former years, when sales controlled consumer behavior. Now the digital marketplace has put the buyer in the driver’s seat and some sales forces behind the eight ball to keep up with consumer habits. As we venture into a new year, we’ll continue to see dramatic changes in the ways sales teams operate.

article thumbnail

B2B Blogging Gaining Acceptance by More Industrial and Engineering Companies

Industrial Marketing Today

For a while now, marketing consultants have been preaching the benefits of making B2B blogging the cornerstone of inbound marketing. It is difficult nowadays to find a marketing company or an independent expert not using a business blog to attract and engage with its target audience. I use this blog to reach a wider audience than before, drive more traffic to my industrial marketing company’s Website and establish my expertise in this niche.

article thumbnail

The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

article thumbnail

In B2B, a New Business Opportunity Is No Place For Fear

MLT Creative

How to ‘Tonic the Shark’ It was amazing to watch: On a recent science channel program, a marine researcher used a mind-boggling technique, called “tonic,” that had sharks nuzzling up to her like the family dog to be “petted” on the head and around the mouth. Yikes! During these encounters, she would first relax the sharks, sometimes even rolling them over or standing them on end.

B to B 71
article thumbnail

What Watson and Jeopardy Teach Us about Computers and Language

Biznology

Image by charliecurve via Flickr. Like millions of others, I have watched the past two nights as a computer has taken on Ken Jennings and Brad Rutter, Jeopardy's two greatest champions. IBM's Watson has dominated the competition thus far, held at the IBM Yorktown Research building where I spent so much my time while working for IBM. Watson got to wear the big hat last night with an easy win, but I will be glued to the set tonight when the last night of the match is played to see what happens nex

article thumbnail

Mobile Email Marketing – What You Need To Know

Adobe Experience Cloud Blog

by Maria Pergolino Originally thought to be more effective for B2C markets, mobile email marketing is fast becoming an effective way to communicate with B2B prospects and boost lead generation. To truly become effective, marketers must understand and implement best practices for mobile marketing to produce quantifiable results. According to a report from comScore , 60.7 million people in the U.S. owned smartphones during the three months ending in October.

article thumbnail

Groupon Relents

Paul Gillin

Four days after its offensive ad campaign began, Groupon did the right thing and pulled the plug. CEO Andrew Mason posted an apology on the company blog that was a vast improvement over the explanation he had posted two days earlier. The controversy was an expensive lesson for Groupon; in accepting full responsibility for running the campaign, Mason presumably absolved the agency of any blame.

article thumbnail

3 Sizzling Ways to Warm up Cold Calls

Even in today’s data-driven sales world, cold calling remains a fact of life for many go-to-market professionals. Fortunately, today’s sales leaders have a crucial advantage over their predecessors: market intelligence and outreach platforms that can warm up virtually any introduction.

article thumbnail

6 ways social media is transforming the B2B buying experience

EMagine B2B Blog

It’s pretty clear that social media achieved takeoff last year, even for B2Bs. Yet there are still CEOs dismissing social media as just another fad, and waiting for it to die out. The likelihood is that they’re in for a very long wait; and meanwhile, they’re putting their companies at risk by having them remain [.].

article thumbnail

Are you keeping up with paid search trademark policies?

Biznology

Image via Wikipedia. Are you afraid to bid on a competitor's trademarked name? Depending on the search engine you are bidding with, and the country in which you are doing it, you might have every reason to be concerned. But on the other hand, in many countries, Google has no problem with you doing it. If that comes as a surprise to you, you're not alone.

article thumbnail

Doug Laird of QlikView Discusses Huge Success of Revenue-Building Campaign Tied to World Cup

Adobe Experience Cloud Blog

by Phil Fernandez Late last year I had the pleasure of interviewing Douglas Laird, VP of Marketing at QlikView, as a part of the Marketo User Summit Executive Interview Series. During the interview, Doug discussed the successful implementation of QlikView’s global, multi-touch lead generation campaign during the 2010 World Soccer Finals. Doug also provided us with some insights on his vision of QlikView’s global expansion in the future, and his thoughts on how other companies can earn a seat at