Intuit Buys Small Business Local Marketing Vendor Demandforce: There's a New Gorilla in Town
Customer Experience Matrix
MAY 2, 2012
Intuit last week announced an agreement to acquire local business marketing vendor Demandforce for $423.5 million. That’s a hefty sum for a company with a reported revenue of $37.5 million, although it has been growing at a blistering pace – more than doubling last year – and now has over 35,000 customers. Still, the move makes perfect strategic sense, giving Intuit a stronger foothold in the marketing side of its small business customer base.
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