Sat.Sep 12, 2009 - Fri.Sep 18, 2009

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Lead Generation Check list – Part 3: Develop and intensify your Ideal Customer Profile

markempa

I’ve started an eight-part series I’m calling the ‘Lead Generation Checklist.’ Each post in the series addresses a step that in my experience helps improve lead generation efforts. The first installment discussed changing your mindset to focus on conversations not campaigns. In Step Two, I discussed how to align sales and marketing as one team. I’ve received a lot of great comments from these posts, and I hope you will refer back to them so you can benefit from the nuggets of wisdom by your fell

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Adobe Buys Omniture: Good for Marketers, Bad for Marketing Automation Vendors

Customer Experience Matrix

Summary: Adobe's agreement to purchase Omniture illustrates the on-going convergence of Web content management and Web analytics systems. This puts pressure on marketing automation vendors, who also want to provide Web analytics and content management, and who are already being pressed by customer relationship management (CRM) vendors. That's a pretty unpleasant position.

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ClickInsights: How B2B marketers should forge customer relationships by providing compelling content?

Ambal's Amusings

ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). In ClickInsights Expert Interview Series we feature top notch industry experts and thought leaders and get their insights, opinions and predictions. We also ask for their suggestions on recommended reading resources to keep abreast with latest trends in their industry.

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Email Marketing Metrics You Should be Tracking

Anything Goes Marketing

If you weren’t aware, Canada (Vancouver specifically) will be hosting the 2010 Winter Olympics. I was inspired to write this post by a group of brave Canadian ski jumpers that are have been denied permission to compete in the upcoming games. You may be saying – wait a minute, ski jumping is an Olympic event so what’s the problem? The “problem” is that these athletes are women and the IOC has not sanctioned women’s ski jumping as an official event making it the only Winter Olympics activity that

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Inbound Marketing, The Uber List for Outbound Marketers

Smashmouth Marketing

Even though I preach my own brand of outbound marketing Kool-Aid, for the past six months or so I've been drinking some of the inbound marketing variety (the orange kind from Hubspot ). Before discovering this particular flavor, we had invested a year or so working on SEO, blogging, social media, and link building. But I didn't start formalizing some of the new marketing ideas I'd been learning until I took a deep swig and discovered the great taste.

More Trending

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Free your Whitepapers from Registration!

Ambal's Amusings

Too many whitepaper providers are hiding their documents behind a registration process. Not only does this obstacle prevent many users from going forward and download your whitepapers, it also annoys a lot of them (me included.) Furthermore, some of your competitors are not using a registration process to distribute their papers, which helps them stay ahead of the crowd.

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New FTC Disclosure Guidelines for Testimonials and Endorsements

WriteSpark

In October 2009, the U.S. Federal Trade Commission (FTC) is expected to issue new guidelines for disclosure about a company's use of the testimonials and endorsements received from both customers and expert reviewers. These guidelines present a reminder to all marketers, in the United States and elsewhere, about reviewing your practices and disclosures for using case studies, customer quotes, excerpts from analyst reports, and other content that could be considered a testimonial for your product

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Podcast: Unconventional strategies to reach more clients

markempa

So, you've put a lot of effort into your lead generation process, and you have a great lead in your hand. Now, what can you do to improve your probability of making a profitable sale from it? Michael McLaughlin , addresses this issue in his new book, "Winning the Professional Services Sale." And, it’s the subtitle that got my attention: "Unconventional Strategies to Reach More Clients, Land Profitable Work, and Maintain Your Sanity." What I really like about Michael is that h

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RightNow Adds Social Community Capabilities (But Don't Expect Support Costs to Fall as a Result)

Customer Experience Matrix

Summary: RightNow has extended its social media footprint by purchasing HiveLive, which lets companies build public and private communities. It also released a benchmark survey showing that online channels (email, chat, Web self-service) don't do much to reduce customer service telephone calls. In keeping with my recent posts about broader utilization of social media, I had a chat earlier this week with on-demand CRM vendor RightNow , who updated me on their recent purchase of HiveLive.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Sales 2.0 Conference Highlights Need for Buyer Personas

Tony Zambito

This September 10th, I attended the Sales 2.0 Conference in Chicago.  The conference focused on the changing environment of sales and paid particular attention to issues related to understanding buyers. One of the more notable speakers was Kevin Hooper, VP of TSG at Hewlett Packard.  Our firm, Goal Centric , was privileged to work with Kevin to address the need to create a sales enablement tool that would enable a neophyte sales force of 100 plus inside and field sales representative

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CMO Club Demand Gen Roundtable

Smashmouth Marketing

The following podcast was created by Pete Krainik of The CMO CLUB :Insights from CMOs Roundtable: Demand Generation in a Social Networking World. Social media is definitely impacting branding, service and support, but no CMO can ignore it's impact on demand gen. We discuss these issues and trends and suggest a few things CMOs should be thinking about today that can impact them in the near future.

CMO 100
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Want to know which social media tool to bet on? Look at their relationship models.

Chris Koch

We’ve all been reading a lot about the social media horse race. Will it be Facebook or MySpace? Or will it be Twitter by a nose? For marketers trying to figure out where to put their resources into social media marketing, the horse race looks more like a crapshoot. These brands all start to sound the same and there are so many variables at play—the usual business stuff like VC funding, marketing, strategy, management, funding, M&A, etc.

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New Ebook – 65 Tips on B2B Demand Generation

The Point

Newly updated, revised, and now available for the first time in convenient ebook format: The High Tech Direct Marketing Handbook. Download your free copy here. This is the 5th edition of the handbook, a compilation of 65+ tips and techniques on direct marketing strategy, creative, offers, media, and just about everything in between. [.]. Tags: B2B Marketing direct marketing b2b demand generation b2b lead generation Demand Generation.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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The 1-9-90 rule won't work for Internal Collaboration

Buzz Marketing for Technology

Ok, so you decide to implement an internal microblogging platform like Yammer or Socialcast, or even an internal Wiki platform like SocialText or Confluence. You go crazy making your business case based on the idea that people will be so much more productive. You sweat the long nights and the hard work that it takes to get your new platform stood up within your organization so that everyone can begin to collaborate.

Rules 100
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CMO Club Demand Gen Roundtable

Smashmouth Marketing

The following podcast was created by Pete Krainik of The CMO CLUB :Insights from CMOs Roundtable: Demand Generation in a Social Networking World. Social media is definitely impacting branding, service and support, but no CMO can ignore it's impact on demand gen. We discuss these issues and trends and suggest a few things CMOs should be thinking about today that can impact them in the near future.

CMO 100
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Want to know which social media tool to bet on? Look at their relationship models.

Chris Koch

We’ve all been reading a lot about the social media horse race. Will it be Facebook or MySpace? Or will it be Twitter by a nose? For marketers trying to figure out where to put their resources into social media marketing, the horse race looks more like a crapshoot. These brands all start to sound the same and there are so many variables at play—the usual business stuff like VC funding, marketing, strategy, management, funding, M&A, etc.

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What made the Digital Marketing World-Go-Round? 10 Takeaways from the MarketingProfs Digital Marketing World Virtual Conference

Adobe Experience Cloud Blog

Yesterday’s Fall 2009 MarketingProfs Digital Marketing World Virtual Conference was the perfect event to prepare for the planning of Q4 marketing programs. And I must not be the only person who thought so, as over 12,000 registered for the six hour virtual event that featured both B2C and B2B program tracks. I focused on the B2B sessions along with hosting a one hour chat session on Email Marketing and Lead Nurturing in the network lounge during the event.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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The Graying of Facebook, Research and Other Signposts for Social Media Maturity

B2B Marketing Savvy

Other Twitter Topics: Tools for Business Teams Multiple Account Layering Strategy More Analytics Email The Scoopdog Team. (Read time = 2-3 minutes) One of the surest signs of mainstream acceptance is when cutting edge trends bleed into traditional media coverage, become fodder for SNL and other parody spoofs, and (gasp!) find themselves the subject of academic scholarship and book publishing “for the rest of us…” .

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Embrace Church 'Embracing' New Technology - How Twitter can be used for good

Dahle Communication

via www.keloland.com. There have been numerous articles and blogs written about Twitter over the past year. Some of those articles have been good and others have been bad. I have commented several times about twitter and how it can be used for good. Embrace Church in Sioux Falls is doing just that. Embrace Church is a fairly new church that is not your typical setting.

Twitter 56
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Terry Moran called for illegal Tweeting

Wondering Out Loud

President Obama called Kanye West a jackass. I saw it on Twitter so it must be true. And Politico reported on it here. Considering what he did to Taylor Swift on Sunday night, I agree with the president: Kanye West is a jackass. But that’s not why we’re here today. What Terry Moran of ABC News did is inexcusable. He, or one of his staff with access to his Twitter account, sent an off the record comment across the web at light speed as casually as one might lean in to the person next

Web 2.0 47
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Microsoft, NY Times and Scareware Offenses

readwrite

Microsoft is taking aim at malvertising in an effort to curb the phenomenon. The Redmond company filed five civil law suits in King County Superior Court this morning after finding that a number of online advertisers were delivering malicious code to users. In the past ReadWriteWeb has covered a number of malvertising scams including the Facebook Fan Check virus’ scareware scam.

Banners 40
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Lets Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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Your B2B marketing should sell the sales conversation, not the product

EMagine B2B Blog

One of the unintended consequences of the Web for many B2Bs has been a bit of encroachment by Marketing into functions traditionally done by Sales: for example, customer references (now case studies) and presentations (now webinars or videos). That’s not all bad in itself; but when it reaches the point where the impersonal, canned pitch or [.]. Tags: B2B Web Strategy.

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Sometimes it takes a miracle - but you better be preparred

Dahle Communication

Miracle's happen - at least any Denver Broncos fan believes that now. In case you missed it, the Denver Broncos - after being tied or leading the Cincinnati Bengals for 59 minutes and 20 seconds of a 60 minute game - were down by 1 point with 38 seconds to go. The Denver Post sums up best what happened next.   And there was one of the most incredible touchdown receptions in Broncos history, by Brandon Stokley, who went 87 yards untouched Sunday with a deflected pass.

Tagging 44
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Train your people to use the phone

Wondering Out Loud

As a rule, it is better to give than to receive. However, as with all, there is an exception to this long-standing rule: voicemail. I love receiving voicemail from people. So much so, that I rarely pick up the phone unless the caller ID is from someone I know. My love of voicemail comes not from an irrational desire to feel needed, rather it is based in my completely rational desire to be entertained – and have I been entertained. .

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Lead Nurturing - Social Media - Best of B2B Marketing

B2B Marketing Zone Posts

Best of B2B Marketing. September 4, 2009 to September 11, 2009. Featured Sources. The following are the top items from featured sources based on social signals. Tools for Business Teams Doing Twitter - B2B Marketing Savvy , September 7, 2009. Six Steps to a Successful Small Business Content Marketing Strategy - Content Marketing Today , September 4, 2009.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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How come white papers are still so doggone …well, white??

EMagine B2B Blog

No question, white papers have become a fundamental building block of most B2B companies’ marketing strategy, used to demonstrate thought leadership and entice suspects to surrender their contact information and become prospects. In view of that importance, it’s fair to ask: given the monumental changes wrought by the Web that enables their global propagation, how can [.].

Paper 40
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Presentations to watch: xBlog: Did You Know 4.0

Dahle Communication

via www.xplane.com. In case you missed it, XPLANE has been putting out a series of presentation videos called "Did You Know." The videos are very well done and have a lot of great information. If you are interested in communication, how people communicate, new technology or just statistics in general you should check out the series - its quite good (thanks to Slides That Stick  and Presentation Zen for posting it this morning).

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BizTech Magazine features Alinean ROI tools for virtualization

The ROI Guy

Biz Tech Magazine profiled five technologies which could help provide quick payback and significant ROI. [link] To help demonstrate the value of one of these, datacenter virtualization, the magazine featured two ROI tools from Alinean. Their advice, IT decision makers don’t have to crunch the numbers on their own and can use ROI / TCO calculators from Alinean to help produce credible business cases.

ROI 40