The Point
MARCH 29, 2012
Want a simple way to have your corporate blog show measurable results? Take a hard look at your sidebar. Here are 3 techniques guaranteed to make an impact: 1. Promote subscriptions prominently. Capturing new subscribers is one of the most efficient ways to convert random visitors into loyal readers that you can nurture over time and eventually turn into actionable sales leads.
Marketing Insider Group
MARCH 29, 2012
“Social Media” is so 91 days and 42 seconds ago…. Content Strategy and Content Marketing may be the marketing buzz words of 2012 but their meaning is still debated by the best consultants in the field, in the halls (or conference calls) of large organizations and on the trade show floors of today’s hottest marketing conferences. To me, content strategy is all about focusing on the needs of our audience.
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B2B Marketing Traction
MARCH 29, 2012
Blog entry excerpted from the Marketing chapter written by Jennifer Beever in The Book on Business from A to Z. B2B marketers are wondering how to stay “top of mind” with their prospects and customers. One way to do so is to integrate your marketing. Why? Integrated marketing leads to response compression. How does it work? Let’s use an example of a prospect we’ll call Joe.
Convince & Convert
MARCH 29, 2012
This is Episode 9 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Christopher S. Penn , the Director of Inbound Marketing for enterprise email company WhatCounts. Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). Listen Now.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Biznology
MARCH 29, 2012
(Photo credit: Wikipedia). Social media marketing should be integrated within cross-country markets. From country to country , the popular social networks differ, as do languages and cultures. But there are other challenge for large global organizations. Such organizations can market different products in different countries, some of which could potentially complete with each other.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Adobe Experience Cloud Blog
MARCH 29, 2012
by Phil Fernandez So how big is big data? And why is it important to all of us involved with deploying marketing automation and Revenue Performance Management (RPM) to drive profitable, sustainable growth? On the bigness question, consider this: Cisco has forecast that by 2013, the amount of traffic flowing over the internet annually will reach 667 exabytes.
EMagine B2B Blog
MARCH 29, 2012
Many people find designers to be strange. Clients don’t understand how designers work, and believe that they will never understand. While designers DO think about things a bit differently, it is possible to communicate in a way that brings results everyone can be happy with. Trust Trust is fundamental to any relationship. However, many people [.].
JotForm
MARCH 29, 2012
AWeber is one of the oldest and most popular email marketing services. They have over 100,000 paying customers for their service. Many of our customers requested us to implement a way to integrate JotForm forms AWeber. We’ve heard you and today, we have a good news! We are happy to announce our.
Hubspot
MARCH 29, 2012
If you've ever been on the receiving end of an email newsletter, you've likely been more bored than that shamelessly cute baby to the right. I get it -- when you're not sure what to write, but you feel like an email has to go out, why not send an update about products, services, and what's going on at your company? Unfortunately, the result is often a whole lot of generic, irrelevant content sent to a poorly segmented list -- and that results in low open/click-through rates and lots of unsubscri
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Hubspot
MARCH 29, 2012
We've all gotten used to the idea of using Twitter, Facebook, and even YouTube for marketing -- even if the platforms aren't always as brand-friendly as they could be. And why should they be? They started as social networks meant for people to talk to people, not companies to talk to consumers. But in the struggle for monetization, they've had to adapt and continue offering ways for brands to market and make money using social media.
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