Wed.Feb 29, 2012

article thumbnail

Changes in B2B Marketing — Mad Marketing TV Ep 13

Buzz Marketing for Technology

Join guest host Jeff Ogden and special guest Paul Dunay, CMO of Networked Insights and author of Facebook Marketing for Dummies, as they discuss: Recent changes in B2B marketing. Influencer strategies and why they’re important. Facebook’s IPO and what it means for marketers. New social media tools for B2B marketers. Social data and what it means to B2B marketers.

article thumbnail

SAS Unveils High Performance Analytics Technology

Customer Experience Matrix

I spent the early part of this week at SAS ’s annual analysts conference, where the company reviewed the past year and presented its vision for 2012. The story this year was simple: “big data”, and SAS’s “high performance analytics” approach to taming it. Of course, “high performance analytics” is what SAS has always done and, like “big data” itself, the term is relative.

Analytics 156
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

3 Networking Tips with LinkedIn Groups for Business

Writing on the Web

LinkedIn is today to working professionals what Facebook was to college students when it first launched: a networking tool with a specific audience and purpose in mind. Facebook has since degenerated to an all-inclusive social media outlet for friends and family, but LinkedIn still retains its reputation as an online social networking service for the working world.

Linkedin 149
article thumbnail

Five Ways to “Get Real” With B-to-B Social Media

Biznology

Image by Getty Images via @daylife. Today, 89% of B-to-B marketers in the U.S. are using social media, says a study conducted by iTracks and the Business Marketing Association (BMA). In fact, B-to-B use of social media may have even eclipsed that of consumer marketers, according to another report from White Horse Productions. But the B-to-B marketers I talk to still sound confused.

B to B 135
article thumbnail

The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

article thumbnail

Guidelines for a Content Marketing Audit

The Effective Marketer

If you are already a content marketing convert and understand the importance of embracing content publishing as a core component of your marketing strategy, you may be wondering how well you are doing in comparison to other companies. The Altimeter Group has a report that can help you with that. Their recently released “ Content: The New Marketing Equation ” report puts together a “Content Marketing Maturity” framework to help you assess your content marketing efforts.

More Trending

article thumbnail

Measuring the Value of Social Marketing and Media

Vision Edge Marketing

'Hardly a week goes by when you don’t read or hear about social marketing or social media, the terms social marketing and social media are frequently used so it’s probably a good idea to define what we mean by these two terms. Social marketing was “born” as a discipline in the 1970s. Philip Kotler & Gerald Zaltman, Kellogg School of Management, Northwestern University, in 1971, used the term to describe the application of commercial marketing principles to health, social and qual

article thumbnail

Content Marketing Tools Series #2 Brainshark

Ambal's Amusings

sandeep. Normal. sandeep. 2. 6. 2012-02-29T06:15:00Z. 2012-02-29T06:15:00Z. 2. 432. 2465. 20. 5. 2892. 12.00. Clean. Clean. false. false. false. false. EN-US. X-NONE. X-NONE. MicrosoftInternetExplorer4. Brainshark : Online and Mobile Video Presentation Tool. About Brainshark. Brainshark is an interesting content marketing tool that enables you to easily create, share and track online and mobile video presentations.

Tools 100
article thumbnail

Dear Marketing Department, Please Stop Sending Us Crap Leads. Love, Sales

Adobe Experience Cloud Blog

by Seth Resler Have you implemented a formal lead scoring and qualification process? If not – the email below may strike a little close to home: Dear Marketing, As a small company, there’s a lot of work to be done, and not enough people to do it. So it’s really important that we all work together. It’s also really important that we can have open, honest, direct dialogue.

article thumbnail

Why Social Networks Like Pinterest Will Never Be Marketing-Free

Hubspot

Since the recent explosion in popularity of Pinterest, many marketers have been experimenting with how they can take advantage of it for business. And as evidenced by the success of HubSpot's new ebook on how to use Pinterest for business , which has been downloaded by over 37,000 people, it looks like a lot of you are interested in figuring out how to leverage this new social channel for your marketing efforts, too, regardless of whether you're a B2C or a B2B company.

article thumbnail

21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

article thumbnail

Facebook's New Timeline for Brand Pages: What You Need to Know

SnapApp

Get your Free Facebook Landing Page App for Timeline from SnapApp by registering for an account. As of this morning, Facebook rolled out yet another new feature - Timeline for Brand Pages. This feature allows businesses to not only follow the up-and-coming Timeline trend on Facebook, but to reach their audience in a more personal way. And while some critics still believe that Facebook's ever-changing features are too difficult to follow, Facebook states that this useful feature is an updated too

article thumbnail

New Facebook Premium Advertising Features Offer Marketers 3X the ROI

Hubspot

Looks like Facebook wanted to close out February 2012 with quite a bang. In addition to the launch of its new Facebook business page design , which mimics the familiar timeline layout personal profiles adopted over the past couple of months (learn how to set up your page and leverage the countless other feature tweaks in our complete guide ), Facebook also announced three new features today that should get marketers pretty excited.

article thumbnail

44+ Mobile Marketing Statistics for the B2B Internet Marketer

KoMarketing Associates

Should B2B marketers be focused on a mobile marketing initiative? We don’t get that question as much as we should. I suspect part of that reason is the ever growing list of marketing responsibilities are clients have on their plate, satisfying short and long-term marketing goals. There is just not enough time in the day to map out this strategy.

article thumbnail

The Complete Guide to Setting Up the New Facebook Page Design

Hubspot

Our social media team had a nice little surprise upon logging into Facebook this morning. We hinted at it last month , but it looks like the day has already come. The new Facebook business page design, which is virtually the same as Timeline, is now available for all businesses to implement on Facebook pages! Facebook is giving page administrators the chance to preview, tweak, and publish their new design immediately, but the new design won't be forced on you until March 30, 2012.

article thumbnail

Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.