Mon.Apr 25, 2011

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eMarketing Expert Ardath Albee on the Limitations of a Lead Gen Mindset

ViewPoint

I recently had the opportunity to interview Ardath Albee about the importance of lead nurturing and I think you’ll be interested to read some of the valuable feedback she provided. PC: Ardath, you’ve written a lot about the importance of using lead nurturing to engage leads across the entirety of the buying process. Yet B2B marketers seem to be more focused on lead generation than the rest of the process.

Lead Gen 197
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What’s Missing in Content Marketing: Who and Why

Writing on the Web

Storytelling and personalization is the biggest missing piece in content marketing as I see it. People are good at writing about what they know. They aren’t as good about expressing who they are and why they do what they do. If you’re not writing real stories, your content – on your blog, in your newsletter, on your web pages – runs the risk of being boring.

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An Easter Surprise, Using QR Codes for Instant Sampling

Convince & Convert

I’m a big fan of QR codes and similar technology. Maybe it’s my failing memory brought upon by encroaching middle age, but the ability to snap a photo of something rather than remember a URL is a big win in my estimation. In fact, we included 22 Microsoft Tags (similar to QR codes) in The NOW Revolution, so we could direct readers to a treasure trove of additional resources that expand and enhance the book.

Sample 151
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Can Craftsmanship Go Unrecognized?

Marketing Craftmanship

The Craft of Teaching. William R. Dill, when he was dean of the Graduate School of Business Administration of New York University, invited me to work with him on a study of students with known addresses that had graduated five or more years before: how are they doing? And what might be characteristics of background for success? One question was this: Did any teacher here affect your life?

Course 109
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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Fast Company, Lebron, Twitter and the #Nifty50 (Coming Soon)

Webbiquity

Visit @ckburgess Blog at: Blue Focus Marketing.

Twitter 130

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Email Deliverability – Authentication Best Practices

Adobe Experience Cloud Blog

by Katie Byrnes Authentication is the technical standards through which ISPs and other mail gateway administrators can establish the true identity of an email sender. In order to clearly differentiate yourself from spammers, you should take steps to protect your brand by incorporating sender authentication technologies. For more best practices, visit the Email Deliverabilty resource center.

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Do you really know your B2B customers?

MLT Creative

During the recent Photoshop World in Orlando, I was selected to be part of a small focus group of alumni members for a discussion about their membership publication, Photoshop User. I was first asked about this a few weeks after I registered for the event. I received an email inquiring about my interest, along with a short questionnaire. I sent back my responses and, in a few days, was notified that I had been selected for the focus group.

B2B 70
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Facebook Announces Send Button, Like Button Companion

Hubspot

Last week we reflected on the one year anniversary of Facebook's Like Button. Today, Facebook announced a new companion to its quickly growing Like Button, the Send Button. Facebook's new Send Button creates a more private sharing option for website visitors. When a user clicks on a blog or a Web page that has the Send Button, she will be prompted to share it with any Facebook Groups, friends or email address entered.

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10 Ways to Leverage Mobile Technology for Marketing

Hubspot

The following is a guest post by Joe Marcallini, Vice President of Internet Strategy at SteadyRain. What do you think of when you hear “Mobile Marketing”? It might be difficult to think beyond the two obvious choices: a mobile website and mobile application. However, mobile marketing is much bigger. Here are 10 ways to incorporate mobile technology into your marketing strategy: 1.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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How to Break Through the Clutter on Social Media [Marketing Cast]

Hubspot

There are so many blogs and social media channels out there, why should I start another one? You’d be a liar if you said you hadn't asked yourself that question at least once. But growing your presence on the Web shouldn’t mean adding to the clutter. “The reason you should do another one [blog post, tweet] is because you have something interesting to say,” notes David Meerman Scott.